Even though much of the talk at Natural Products Expo West usually centers around the new products being unveiled, I always like to recognize the companies that put extra effort into designing the most interesting and imaginative trade show booths.
To me, it speaks volumes about the companies who go the extra mile to create experiences that are both unique and memorable.
At Natural Products Expo West 2014, two booths really stood out and interestingly enough, it was the same people who took home the prize in 2013 as well.
At this time last year, Greg Fleishman was Chief Marketing Officer for Sambazon and the person responsible for creating that company’s award-winning tiki booth.
This year, Greg is Chief Marketing Officer at pressed organic juice powerhouse Suja, and he achieved a similar result. If you combine these two accolades with all of the impressive product launches that he has overseen, Greg Fleishman is cementing his reputation as one of the best marketing executives in the industry. Period.
Suja’s booth resonated with me for two main reasons. Read more »