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The Impending National Advertising Campaign for Organic – Why It is So Crucial

The Impending National Advertising Campaign for Organic - Why It is So Crucial

When I attended the Deepak Chopra event at ABC Home on Friday night, I had an opportunity to ask a question that has been stirring in my mind ever since Expo West – Why isn’t there a national advertising/branding campaign for organic? From the numbers I saw at Expo West, the Florida orange juice industry […]

Beef Expo West Fish GMO Milk Organic Regulation President Obama The Center for Food Safety USDA
LivingMaxwell.com

When I attended the Deepak Chopra event at ABC Home on Friday night, I had an opportunity to ask a question that has been stirring in my mind ever since Expo West – Why isn’t there a national advertising/branding campaign for organic?

From the numbers I saw at Expo West, the Florida orange juice industry ($1.3b) spends $16m on advertising, the beef industry ($30b) spends $42m on advertising, and the milk industry ($27b) spends $10m on advertising.

Yet, the organic food industry ($25b) spends practically nothing. This makes no sense whatsoever. Read more »


Erewhon in Los Angeles – The Most Amazing Organic Market

Erewhon in Los Angeles - The Most Amazing Organic Market

When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market. As I explain in this video, a few things make it stand apart from the rest — the elixir […]

Expo West Los Angeles Raw Food Video Restaurant Reviews
LivingMaxwell.com

When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market.

As I explain in this video, a few things make it stand apart from the rest — the elixir bar and the massive selection of raw food products.

If you are ever in Los Angeles, make sure you stop by Erewhon. This organic market is truly one of a kind.


Top 5 Non-Organic Food Products at Expo West

Top 5 Non-Organic Food Products at Expo West

I saw many cool non-organic products (both food and non-food ones) at Expo West and here are the five that impressed me the most. ENDANGERED SPECIES ECO-FRIENDLY TOYS I don’t think there was one product, either organic food or non-organic food, that captivated me more than these eco-friendly kids toys. The paper for the coloring […]

Expo West Product Reviews
LivingMaxwell.com

I saw many cool non-organic products (both food and non-food ones) at Expo West and here are the five that impressed me the most.

ENDANGERED SPECIES ECO-FRIENDLY TOYS

I don’t think there was one product, either organic food or non-organic food, that captivated me more than these eco-friendly kids toys.

The paper for the coloring kit is made from reclaimed limestone, and is bleach-free, waterproof, erasable and environmentally degradable.  And, the crayons use soy ink.

I just absolutely flipped over these Endangered Species products. Read more »


Organic Products that Contain Unapproved Additives are the Source of Controversy

Organic Products that Contain Unapproved Additives are the Source of Controversy

When I was at the Expo West trade show recently, I came across Horizon Organic Milk with DHA Omega-3 and was impressed at first glance. I thought to myself that this looks like a pretty interesting dairy product. Yet several days after returning back to NYC and just as I was about to write a […]

Controversial Foods Expo West Kids Milk
LivingMaxwell.com

When I was at the Expo West trade show recently, I came across Horizon Organic Milk with DHA Omega-3 and was impressed at first glance. I thought to myself that this looks like a pretty interesting dairy product.

Yet several days after returning back to NYC and just as I was about to write a post about this organic milk, I received an email from The Cornucopia Institute, a watchdog for the organic industry.

The Cornucopia Institute has condemned the USDA for allowing products containing unapproved synthetic additives (DHA Omega-3, as one of them) to be labeled “organic” for an indefinite grace period.

Furthermore, The Cornucopia Institute has filed legal complaints against infant formula manufacturers and Dean Foods, manufacturer of Horizon dairy products, for adding unapproved additives: Martek Biosciences Corporation’s omega-3 and omega-6 fatty acids (DHA/ARA), derived chemically from fermented algae and fungus, to foods with the organic label. Read more »


Expo West Video: Adriana Kahane Talks About Her Italian Volcano Orange Juice

Expo West Video: Adriana Kahane Talks About Her Italian Volcano Orange Juice

As I recently wrote about, one of my favorite organic food products is Italian Volcano Orange Juice by Dream Foods International. Once I buy a bottle, I literally cannot stop drinking it — the taste is that good. Prior to Expo West, I made a special effort to set up an interview with the founder […]

Expo West Video Video Product Reviews
LivingMaxwell.com

As I recently wrote about, one of my favorite organic food products is Italian Volcano Orange Juice by Dream Foods International. Once I buy a bottle, I literally cannot stop drinking it — the taste is that good.

Prior to Expo West, I made a special effort to set up an interview with the founder of Dream Foods, Adriana Kahane, so we could discuss this amazing product.

As you will see in the video, it is the soil, in which the oranges are grown, that makes Italian Volcano Orange Juice so unique.


My Fantastic Dinner at Cafe Gratitude in Los Angeles

My Fantastic Dinner at Cafe Gratitude in Los Angeles

Whenever I visit San Francisco, the very first place I go to eat is Cafe Gratitude in the Mission district. It is one of my all-time favorite organic restaurants and the food is always spectacular. For those who are not familiar with Cafe Gratitude, it is an amazing restaurant that started in San Francisco and […]

Expo West Restaurant Visits/Pictures
LivingMaxwell.com

Whenever I visit San Francisco, the very first place I go to eat is Cafe Gratitude in the Mission district. It is one of my all-time favorite organic restaurants and the food is always spectacular.

For those who are not familiar with Cafe Gratitude, it is an amazing restaurant that started in San Francisco and has gained an iconic reputation within the organic and raw food community. It has since grown to several locations in the Bay Area and very recently opened its first outpost in Los Angeles. Read more »


Top 5 Organic Food Products from Expo West 2011

Top 5 Organic Food Products from Expo West 2011

These are my Top 5 Organic Food Products from Natural Products Expo West 2011. NURTURME BABY FOOD NurturMe is dehydrated organic baby food in powder form that you add to water, infant formula or even breast milk. It is convenient and lightweight, and the products are eco-friendly. Very, very smart idea and I love the […]

Expo West Product Reviews
LivingMaxwell.com

These are my Top 5 Organic Food Products from Natural Products Expo West 2011.

NURTURME BABY FOOD

NurturMe is dehydrated organic baby food in powder form that you add to water, infant formula or even breast milk. It is convenient and lightweight, and the products are eco-friendly.

Very, very smart idea and I love the fact that the powder can be used for toddlers as well (put the powder into regular foods — the kids will get the nutritional benefits but won’t know it’s in there).

I was immediately impressed when I saw NurturMe. Read more »