When I launched livingmaxwell at the end of December, I realized that I needed to get my act together in regards to social media.
Having immersed myself in this space over the past few months, I now pay particular attention to how other organic food businesses use social media. My overall impression so far: I am extremely unimpressed.
Here are two exceptions.
No surprise here. Whole Foods leverages social media better than most companies in the world. Not only were they a very, very early user on Twitter but how many corporations have their own Flickr page?