Whenever I go to a market in NYC these days and check out the refrigerated section, I am constantly amazed by the inordinate amount of shelf space that REBBL occupies.

But it’s for very good reason.

Under the brilliant leadership of CEO Sheryl O’Loughlin, REBBL has become the hottest brand in the beverage world, and people have become obsessed with the company’s adaptogenic coconut milk drinks.

While the company is well on its way to becoming a household name, what is barely known is just how mission-driven REBBL is and that 2.5% of all sales go to Not for Sale, an organization which aims to end modern slavery and exploitation around the world.

Yet, what makes REBBL truly stand apart is that the business was created and imagined with the primary goal of having a positive social impact. Read more »

Whether you’re flying for business or pleasure, the truth is that traveling is not the healthiest activity.

Aside from the stress that traveling puts on your body and the unpredictability of healthy food available to you when on the road, getting on an airplane is a very toxic activity, largely because the cabin air is so contaminated.

This is why it is absolutely critical that you are prepared in advance.

And a new turmeric product called Truvani has just come out that is a must-have item for whenever you do travel. Read more »

For most of us in the organic food industry, our journey into the world of healthy living began sometime in our 20s, 30s or 40s.

But for a handful of very aware and socially responsible kids, their start came at a much younger age.

At 11 years old, Toronto’s Rachel Parent first learned about the risks of GMOs and soon launched the very influential Kids Right to Know. Her TV debate about GMO-Golden Rice with Shark Tank star Kevin O’Leary garnered more than 2 million views, and she was named to Canada’s Top 20 Under 20 Change Makers by the National Post, among many other things.

At the age of 9, years old, Tennessee’s Birke Baehr began studying sustainable and organic farming practices. Two years later, his TEDx talk called “What’s Wrong with Our Food System” garnered more than 2 million views and acclaim from across the globe.

While Texas-based Nina Warda has not achieved that level of success just yet, she is one to definitely keep an eye on, as this teenager has tremendous determination, drive and discipline. Read more »

When you are in the checkout line at the supermarket and looking for a nutritious snack to satiate your hunger, take caution when selecting an energy bar.

The energy or snack bar market is big business — a $9 billion industry — and many people are easily fooled by the slick marketing that food companies employ to get you to purchase their products.

The absolute first thing to look for is a certified organic snack bar — one that has the green and white USDA organic seal on it. Read more »

(From l. to r., the founders of Foodstirs — Galit Laibow, Sarah Michelle Gellar, Greg Fleishman)

Within the last 12 months, organic baking start-up Foodstirs has quickly and firmly established itself as one of the hottest brands in the industry today.

While it is undeniable that having a Hollywood celebrity as a co-founder has helped attract tremendous media attention and opened many doors, Foodstirs is leading the marketplace because it has delivered a top-notch product line to a category that was ripe for innovation. With proven entrepreneur Galit Laibow as CEO, long-time industry veteran and brand-building guru Greg Fleishman as COO, and marketing standout Sarah Michelle Gellar as Chief Creative Officer, the company’s intentions were clear from the very beginning.

“Foodstirs is about the power of baking, and we wanted to help create an experience that allows families to connect with each other in an easy and convenient way. Our product is empowering them to do this,” said Greg Fleishman. Read more »

(The San Francisco Skyline, filled with smoke and smog from the fires in Northern California. Photo courtesy of AP/Eric Risberg)

PLEASE SHARE THIS POST WITH ANYONE WHO LIVES IN SAN FRANCISCO OR NORTHERN CALIFORNIA. IT IS OF CRITICAL IMPORTANCE TO THEIR HEALTH.

FOR THE NEXT FIVE DAYS, I HAVE NOTIFIED THE COMPANY THAT I WILL WAIVE ALL OF MY AFFILIATE FEES GENERATED FROM THE SALES OF ANY INTELLIPURE MACHINE. I WANT PEOPLE TO HAVE THE BEST AIR PURIFICATION MACHINE ON THE MARKET TO DEAL WITH THIS SERIOUS HEALTH ISSUE.

* Because of the fires in Northern California, there are “unprecedented levels of smoke and particles in the air.”

* Officials warned that very fine smoke particles, thinner than a human hair, can get lodged in the lungs and into the bloodstream, causing “irreparable damage to the body.”

* Yesterday, the Bay Area Air Quality Management District said that “air quality throughout the Bay Area could be impacted for many days to come” and that “outside of the active fire areas, air quality will be variable and unpredictable.”

* Intellipure machines are 40x more efficient than the standard HEPA air machines.

* The patented DFS kill zone technology is proven to remove 99.99% of all harmful particles as small as .007 micron in size.

* Each unit is made, assembled and tested in the U.S. — upstate New York.

* Use the code LIVINGMAXWELL to get 10% off your machine.

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The fires in Northern California have not only caused dozens of deaths and massive destruction of both communities and farmland, but they have created a situation with the air quality that it has become incredibly toxic and dangerous.

According to Ralph Borrmann, a spokesman for the Bay Area Air Quality Management District, there have been “unprecedented levels of smoke and particles in the air” and “the worst air quality ever recorded in many parts of the Bay Area.”

Furthermore, officials warned that very fine smoke particles, thinner than a human hair, can get lodged in the lungs and into the bloodstream, causing irreparable damage to the body.

For people living and working in Northern California, addressing the air quality in their homes and offices MUST be a priority. Read more »

As the leading pressed organic juice company in the country, Suja has rolled out many great tasting products over the years.

While I will always be a huge fan of Suja’s Twelve Essentials and Lemon Love, its recently introduced fermented botanicals have become my new favorites.

Earlier this year at Natural Products Expo West, I got a sneak peek of these drinks, having no idea that new juices were in development. Within minutes of trying them, I walked over to Co-Founder and CEO Jeff Church and told him “These are your best drinks ever.” I was that impressed. Read more »