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Runa’s Tyler Gage on Becoming Fully Alive

Runa's Tyler Gage on Becoming Fully Alive

I first learned about guayusa tea and met fellow Brown University alum and Runa co-founder Tyler Gage at NYC’s Fancy Food Show 2010.  Over the years, I  have watched the company grow from a scrappy start-up into a multi-million dollar innovator in the tea category, responsible for introducing guayusa to the global market. Yet, it […]

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I first learned about guayusa tea and met fellow Brown University alum and Runa co-founder Tyler Gage at NYC’s Fancy Food Show 2010. 

Over the years, I  have watched the company grow from a scrappy start-up into a multi-million dollar innovator in the tea category, responsible for introducing guayusa to the global market. Yet, it wasn’t until I read Tyler Gage’s excellent book Fully Alive: Using the Lessons of the Amazon to Live Your Mission in Business and Life did I come to appreciate what an awe-inspiring feat that he and his co-founder Dan MaCombie accomplished.

To build a guayusa supply chain from scratch in the middle of the jungle in Ecuador, where you know no one, have very little resources and are not a native speaker, is one of the most impressive things I have seen in my eight years of covering the organic food industry. Creating and growing a successful organic business is hard enough but to do it under these conditions takes the meaning of ‘difficult’ to a whole new level.

I recently caught up with Tyler Gage to talk to him about Fully Alive and asked him to share his insight about being an organic food entrepreneur. Read more »


PLEASE SHARE: How People Can Deal with the Toxic Air Quality in Northern California

PLEASE SHARE: How People Can Deal with the Toxic Air Quality in Northern California

PLEASE SHARE THIS POST WITH ANYONE WHO LIVES IN SAN FRANCISCO OR NORTHERN CALIFORNIA. IT IS OF CRITICAL IMPORTANCE TO THEIR HEALTH. * Because of the fires in Northern California, there are “unprecedented levels of smoke and particles in the air.” * Officials warned that very fine smoke particles, thinner than a human hair, can get […]

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(The San Francisco Skyline, filled with smoke and smog from the fires in Northern California. Photo courtesy of AP/Eric Risberg)

PLEASE SHARE THIS POST WITH ANYONE WHO LIVES IN SAN FRANCISCO OR NORTHERN CALIFORNIA. IT IS OF CRITICAL IMPORTANCE TO THEIR HEALTH.

* Because of the fires in Northern California, there are “unprecedented levels of smoke and particles in the air.”

* Officials warned that very fine smoke particles, thinner than a human hair, can get lodged in the lungs and into the bloodstream, causing “irreparable damage to the body.”

* Yesterday, the Bay Area Air Quality Management District said that “air quality throughout the Bay Area could be impacted for many days to come” and that “outside of the active fire areas, air quality will be variable and unpredictable.”

* Intellipure machines are 40x more efficient than the standard HEPA air machines.

* The patented DFS kill zone technology is proven to remove 99.99% of all harmful particles as small as .007 micron in size.

* Each unit is made, assembled and tested in the U.S. — upstate New York.

* Use the code LIVINGMAXWELL to get 10% off your machine.

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The fires in Northern California have not only caused dozens of deaths and massive destruction of both communities and farmland, but they have created a situation with the air quality that it has become incredibly toxic and dangerous.

According to Ralph Borrmann, a spokesman for the Bay Area Air Quality Management District, there have been “unprecedented levels of smoke and particles in the air” and “the worst air quality ever recorded in many parts of the Bay Area.”

Furthermore, officials warned that very fine smoke particles, thinner than a human hair, can get lodged in the lungs and into the bloodstream, causing irreparable damage to the body.

For people living and working in Northern California, addressing the air quality in their homes and offices MUST be a priority. Read more »


I Love Suja’s New Fermented Botanicals — for Both the Taste and Health Benefits

I Love Suja's New Fermented Botanicals -- for Both the Taste and Health Benefits

As the leading pressed organic juice company in the country, Suja has rolled out many great tasting products over the years. While I will always be a huge fan of Suja’s Twelve Essentials and Lemon Love, its recently introduced fermented botanicals have become my new favorites. Earlier this year at Natural Products Expo West, I got a sneak […]

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LivingMaxwell.com

As the leading pressed organic juice company in the country, Suja has rolled out many great tasting products over the years.

While I will always be a huge fan of Suja’s Twelve Essentials and Lemon Love, its recently introduced fermented botanicals have become my new favorites.

Earlier this year at Natural Products Expo West, I got a sneak peek of these drinks, having no idea that new juices were in development. Within minutes of trying them, I walked over to Co-Founder and CEO Jeff Church and told him “These are your best drinks ever.” I was that impressed. Read more »


Well+Good Takes a Step Offline and Launches its First Pressed Organic Juice

Well+Good Takes a Step Offline and Launches its First Pressed Organic Juice

Well+Good, one of the country’s leading health & wellness websites and a personal favorite of mine, has just dipped its toes into the organic beverage market with the limited release of #99DaysofSummer, a fantastic and incredibly refreshing juice. Launched in collaboration with New York City’s Juice Generation, this drink is being rolled out in conjunction […]

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Well+Good, one of the country’s leading health & wellness websites and a personal favorite of mine, has just dipped its toes into the organic beverage market with the limited release of #99DaysofSummer, a fantastic and incredibly refreshing juice.

Launched in collaboration with New York City’s Juice Generation, this drink is being rolled out in conjunction with Well+Good’s summer editorial and social program, aptly named #99DaysofSummer. Read more »


The Most Important Area of Your Health That You May be Ignoring

The Most Important Area of Your Health That You May be Ignoring

* Intellipure machines are 40x more efficient than the standard HEPA air machines. * The patented DFS kill zone technology is proven to remove 99.99% of all harmful viruses, fungi, molds, bacteria and particles as small as .007 micron in size. * Each unit is made, assembled and tested in the U.S. — upstate New […]

Product Reviews Reviews
LivingMaxwell.com

* Intellipure machines are 40x more efficient than the standard HEPA air machines.

* The patented DFS kill zone technology is proven to remove 99.99% of all harmful viruses, fungi, molds, bacteria and particles as small as .007 micron in size.

* Each unit is made, assembled and tested in the U.S. — upstate New York.

* Use the code LIVINGMAXWELL to get 10% off your machine.

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For those of us who truly care about health, we eat organic food, we drink ultra-purified water, we exercise, we meditate, we do yoga, we have a positive attitude, we use clean personal care products and the list goes on and on and on.

But arguably the most important aspect of staying healthy is something that nearly all people ignore – breathing clean air.

Here are the startling facts:

– We spend approximately 90% of our lives indoors.

– According to the EPA, the air quality indoors is 2-5 times worse than it is outside.

And if you have children with allergies or asthma, clean air inside becomes even more critical.

– The World Health Organization said that air pollution is more harmful than passive smoking!

– Microparticles, which HEPA machines cannot filter out, are linked to cancer, heart disease and strokes.

Indoor air contains many chemicals, gases, synthetics and pollutants that did not exist 10 to 15 years ago.

The truth is that if you are not taking action to breathe clean air, a very important aspect of your health is being ignored. Read more »


If You Want to Be Better in 2017, Don’t Start the Year Without These Two Things

If You Want to Be Better in 2017, Don't Start the Year Without These Two Things

As 2016 comes to a close, many of us are strategizing, planning and visualizing how we would like 2017 to unfold. More specifically, we are giving serious thought about what we want to accomplish, how we want to be better and what kind of impact we want to have on the world. With this in […]

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As 2016 comes to a close, many of us are strategizing, planning and visualizing how we would like 2017 to unfold. More specifically, we are giving serious thought about what we want to accomplish, how we want to be better and what kind of impact we want to have on the world.

With this in mind, I have been blown away by two things over the past few weeks that I’d like to share with you. And in my view, these are two absolute must-listen and must-read pieces of information.

LEWIS HOWES’ INTERVIEW WITH JOHN ASSARAF

john-assaraf

My friend Lewis Howes has one of the most popular podcasts on the planet – The School of Greatness – and he has interviewed some incredibly accomplished and successful people, ranging from Tony Robbins to Scooter Braun to NFL great Ray Lewis.

Yet out of the 400+ podcasts he has done, it was his very recent one with John Assaraf that impacted me the most.

Not only was it one of the best podcasts that Lewis has done, but it was one of the most impactful podcasts that I have ever listened to. How good was it?

I cannot remember ever listening to a podcast multiple times and taking notes throughout the entire interview. Furthermore, I plan on replaying it at least once a month just for the reminders. Read more »


Why Sheryl O’Loughlin’s Killing It is Such an Important Read for Organic Food Entrepreneurs

Why Sheryl O'Loughlin's Killing It is Such an Important Read for Organic Food Entrepreneurs

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your […]

Book Reviews Reviews
LivingMaxwell.com

killing-it-book-review

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.

Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.

While strategy, branding, operations, and interfacing with customers are critical components of running a company, Sheryl has us look at the human emotions of being an entrepreneur and how it can be enthralling, debilitating and rewarding all at once.

Love, communication, support, honesty, presence, curiosity, self-reflection and radical self-acceptance must all be a part of the business journey. Yet, so many of us get caught up in the grind thinking that start-ups are nothing more than 16-hour days, rushing from to meeting to meeting, and pitching to investors. As a result, our health suffers and our companies do not thrive. Read more »