The U.S. faces a real challenge when it comes to sourcing and producing organic food.

Right now, organic comprises more than 5% of overall food sales in the country. However, out of the total farmland in the U.S., less than 1% is organic. As a result, we are forced to purchase an incredibly high percentage of our organic food from abroad.

Making matters worse is that there is no governmental vehicle to help transition farmers to organic, which would not only create jobs in the U.S. but would lessen our dependence on imports.

Wanting to do its part to address this problem, Prairie Organic Spirits, the nation’s leading organic spirits brand, has created the Spirit of Change Fund. Through the establishment of this fund, Prairie Organic has committed 1% of its sales to support the next generation of organic farmers and to help transition more conventional farmland to organic. Read more »

(One of the families that participated in the peer-reviewed study.)

If you read in the media or someone tries to convince you that organic doesn’t matter, do not believe them.

It does.

And it could potentially save your life.

In a just-released, peer-reviewed study, four families across the country were fed both an organic and non-organic diet, and the ones who ate all organic saw their pesticide load drop by as much as 95%! Read more »

If you haven’t noticed by now, organic is under constant attack in the media for one simple reason — healthy, organic food has become a serious threat to the business model of Big Ag and their chemical-laden GMOs.

That is why you will see pieces such as the recent Wall Street Journal op-ed The Organic Industry is Lying to You  and The Boston Globe’s article on agriculture which tells you to “learn to love” GMOs.

While critics will often say that organic is a waste of money and that the nutritional differences between organic and conventional are negligible, here are three reasons why you should completely dismiss their words — glyphosate, atrazine and chlorpyrifos. Read more »

As more and more people are moving toward a plant-based diet and migrating away from animal products, organic cannot be forgotten in this equation.

Unfortunately, I see far too many people who think that as long as it is plant-based, that is sufficient. It’s not.

Case in point: almonds.

In the early 2000s, there were a few outbreaks of salmonella traced to raw almonds from California, a state where nearly 100% of America’s almonds are grown. As a result, the USDA implemented a rule that required all almonds grown in California to be pasteurized. This holds true for both organic and non-organic varieties. Read more »

If you are ever asked why you eat organic food, particularly from a skeptic, there is a very easy answer — you don’t want to get cancer.

In July 2017, the State of California announced that:

Glyphosate is listed under Proposition 65 effective July 7, 2017 as known to the state to cause cancer.

That’s right. The State of California has said that glyphosate is known to cause cancer and is now requiring warning labels, effective July 2018.

https://oehha.ca.gov/proposition-65/crnr/glyphosate-listed-effective-july-7-2017-known-state-california-cause-cancer

So, that begs the question: why should consumers care about this?

Because glyphosate is the most widely used chemical in the world today — approximately 300 million pounds of it is used each year in the U.S. — and it is sprayed on much of our food supply. Read more »

(Our bodies contain approximately 100 trillion bacteria.)

Over the last few years, it has been a widely viewed belief among the medical community that the health of the bacteria in our bodies has a direct relationship to our overall health.

While the exact nature of the bacteria in our bodies still remains a big mystery, research is showing that certain bacteria can prevent and treat many common diseases. Read more »

Despite the fact that the organic food industry continues to experience rapid growth, operating in the sector today may be more difficult and complex than ever.

This is because tremendous structural shifts in the industry have been taking place, which has forced companies to continually readjust how they are approaching the market.

I recently caught up with Tyler Lowell, Managing Partner at C.A. Fortune, one of the country’s leading full-service consumer products sales and marketing agencies, to get his take on the state of the industry and how organic food companies can best position themselves moving forward.

What has been the driving force in the sales and distribution landscape over the past few years?

One of the prevailing trends in the industry today is consolidation, and this has had a dramatic impact on how companies are approaching their sales and marketing initiatives.

Whether it’s large food conglomerates (General Mills, Conagra, Campbell’s, Hormel, Unilever, etc.) acquiring innovative, trend-forward organic brands, retailers joining forces (Albertsons/Safeway, Amazon/Whole Foods, Kroger/Mariano’s, etc.), national distributors narrowing in on regional players (KeHE/Monterrey, UNFI/Haddon House), or agencies (our space) seeking to build out their territory platform, each sector of the industry is applying keen focus on strategic moves that will position themselves well into the future. Companies cannot afford to be left behind. Read more »