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Once Upon a Farm Reaches Historic Milestone with WIC Approval, Raises the Bar for Other Organic Brands

Once Upon a Farm Reaches Historic Milestone with WIC Approval, Raises the Bar for Other Organic Brands

For most people, having their organic food start-up grow in record speed (from 300 retail locations to 8,500 over the past year) and land high-profile appearances (on The Ellen DeGeneres Show and in People magazine) would have exceeded any measurement of success. However, for Once Upon a Farm co-founders John Foraker and Jennifer Garner, these […]

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LivingMaxwell.com

For most people, having their organic food start-up grow in record speed (from 300 retail locations to 8,500 over the past year) and land high-profile appearances (on The Ellen DeGeneres Show and in People magazine) would have exceeded any measurement of success.

However, for Once Upon a Farm co-founders John Foraker and Jennifer Garner, these accomplishments were not the motivating factors why they joined this Berkeley-based start-up.

“Bringing good nutrition to children everywhere has been our mission since the beginning — it’s never been and will never be about just feeding children who have a socio-economic advantage. I’m committed to finding ways of providing healthy food to children who have less access and often limited opportunities,” said Chief Brand Officer Jennifer Garner. Read more »