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Potatoes are on the Non-GMO Project’s High Risk List – What Does That Mean and What Do Shoppers Need to Know?

Potatoes are on the Non-GMO Project's High Risk List - What Does That Mean and What Do Shoppers Need to Know?

In the most recent issue of Organic Insider, I discuss the decision by the Non-GMO Project to place potatoes on its High-Risk list. Joining soy, corn, canola and a few others, this is by no means a prominent distinction. Rather, it is something that every crop should seek to avoid because it means that the […]

Organic Insider
LivingMaxwell.com

In the most recent issue of Organic Insider, I discuss the decision by the Non-GMO Project to place potatoes on its High-Risk list.

Joining soy, corn, canola and a few others, this is by no means a prominent distinction. Rather, it is something that every crop should seek to avoid because it means that the likelihood of consuming a genetically-modified version of this crop in the U.S. is extremely high. Read more »


Organic Insider: The USDA is Failing the Organic Food Industry, NOSB Meeting Recap

Organic Insider: The USDA is Failing the Organic Food Industry, NOSB Meeting Recap

The National Organic Standards Board (NOSB), a 15-member board which makes recommendations to the USDA about rules and regulations, just wrapped up its bi-annual meeting in Jacksonville, Florida. What became very clear during this meeting, and as confirmed by comments made by NOSB members, is that maintaining the integrity of organic is just not a top […]

Organic Insider
LivingMaxwell.com

The National Organic Standards Board (NOSB), a 15-member board which makes recommendations to the USDA about rules and regulations, just wrapped up its bi-annual meeting in Jacksonville, Florida.

What became very clear during this meeting, and as confirmed by comments made by NOSB members, is that maintaining the integrity of organic is just not a top priority for the USDA.

And for those of us who care deeply about organic, this is incredibly worrisome. Read more »


Organic Insider: Packaging Trends, Hits, and Misses with Becky Nelson of Bex Brands

Organic Insider: Packaging Trends, Hits, and Misses with Becky Nelson of Bex Brands

One of the most important aspects of building an organic food brand is developing effective packaging. What the box, bottle, bowl, bag, wrapper or pouch looks like and feels like plays a critical role in building brand loyalty, and organic companies should never underestimate just how attached consumers become to a brand’s packaging. Wanting to get some […]

Food Trends Organic Insider
LivingMaxwell.com

One of the most important aspects of building an organic food brand is developing effective packaging.

What the box, bottle, bowl, bag, wrapper or pouch looks like and feels like plays a critical role in building brand loyalty, and organic companies should never underestimate just how attached consumers become to a brand’s packaging.

Wanting to get some expert insight on this subject, I spoke with Becky Nelson, partner at Bex Brands, one of the industry’s leading packaging and design firms. Its current roster list includes Suja, Foodstirs, Once Upon a Farm, Temple Turmeric, Big Tree Farms, Back to the Roots, Bonafide Provisions, and Chameleon Cold-Brew, among many others. Read more »


Organic Insider: Leading Industry Companies are Fighting Against Hydroponics in Organic

Organic Insider: Leading Industry Companies are Fighting Against Hydroponics in Organic

On Wednesday, I wrote about the very controversial issue of hydroponics in organic and how allowing it to be certified as organic is a complete violation of the Organic Foods Production Act of 1990. This issue is so problematic that some of the organic industry’s leading companies have jumped into the debate and asked the […]

Organic Insider
LivingMaxwell.com

On Wednesday, I wrote about the very controversial issue of hydroponics in organic and how allowing it to be certified as organic is a complete violation of the Organic Foods Production Act of 1990.

This issue is so problematic that some of the organic industry’s leading companies have jumped into the debate and asked the National Organic Standards Board (NOSB), which is meeting at the end of this month, to recommend that hydroponics be removed from organic immediately. Read more »


Organic Insider: My Conversation with the NYT’s Stephanie Strom, the Most Influential Food Business Journalist in the Country

Organic Insider: My Conversation with the NYT's Stephanie Strom, the Most Influential Food Business Journalist

After 30 years at The New York Times, Stephanie Strom recently resigned from the newspaper, having garnered the reputation as the most influential food business journalist in the country. In this week’s Organic Insider, I interviewed Stephanie Strom and we discussed a variety of subjects, including: – What food companies should NOT do when pitching to […]

Organic Insider
LivingMaxwell.com

After 30 years at The New York Times, Stephanie Strom recently resigned from the newspaper, having garnered the reputation as the most influential food business journalist in the country.

In this week’s Organic Insider, I interviewed Stephanie Strom and we discussed a variety of subjects, including:

– What food companies should NOT do when pitching to The New York Times

– Whether she dealt with editorial pressure to cover GMOs or organic in a certain way

– How the NYT’s view of GMOs and pesticides changed over the years

– The biggest challenges that the organic industry is facing right now

– How the organic industry can improve, from a PR perspective

To read my full interview with Stephanie Strom, just sign up for a free trial of Organic Insider (no credit card required), and I will send it right over to you.

Wishing you a great day!
Max


Organic Insider: The Serious Consequences of Lower Prices at Whole Foods

Organic Insider: The Serious Consequences of Lower Prices at Whole Foods

With Amazon’s acquisition of Whole Foods now complete, one of the very first things that it did was to lower prices, in some cases up to 43%. While consumers may be thrilled that some food items are less expensive, there are very serious consequences of this move, and it will have repercussions for all participants […]

Organic Insider
LivingMaxwell.com

With Amazon’s acquisition of Whole Foods now complete, one of the very first things that it did was to lower prices, in some cases up to 43%.

While consumers may be thrilled that some food items are less expensive, there are very serious consequences of this move, and it will have repercussions for all participants in the organic food sector.

To read my full analysis of what these price decreases will mean, just sign up for a free trial of Organic Insider (no credit card required), and I will send it right over to you.

Wishing you a great day!
Max


Organic Insider: David Bronner – CEO of Dr. Bronner’s and a Vegan – Gives His Take on the Impossible Burger Controversy

Organic Insider: David Bronner - CEO of Dr. Bronner's and a Vegan - Gives His Take on the Impossible Burger Co

David Bronner is the CEO of Dr. Bronner’s and one of the most influential and actively engaged leaders in the organic industry. When it comes to taking a stand on important social and environmental issues, I do not believe there is another company in our industry that has stepped up more than Dr. Bronner’s. The […]

Organic Insider
LivingMaxwell.com

David Bronner is the CEO of Dr. Bronner’s and one of the most influential and actively engaged leaders in the organic industry.

When it comes to taking a stand on important social and environmental issues, I do not believe there is another company in our industry that has stepped up more than Dr. Bronner’s. The company has given millions to GMO-labeling, regenerative organic agriculture, organic hemp farming, the Organic Farmers Association and many other important causes. Read more »