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The FDA/USDA/EPA launch a GMO Website, But the Bigger Plan is Much More Worrisome

The FDA/USDA/EPA launch a GMO Website, But the Bigger Plan is Much More Worrisome

This post originally appeared in Organic Insider. If you would like to receive Organic Insider each Wednesday, you can sign up for it HERE. — If consumers are seeking fair and balanced information about GMOs, they certainly will not find it on the new FDA/USDA/EPA website called Feed Your Mind. This site is part of […]

Organic Insider
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This post originally appeared in Organic Insider. If you would like to receive Organic Insider each Wednesday, you can sign up for it HERE.

If consumers are seeking fair and balanced information about GMOs, they certainly will not find it on the new FDA/USDA/EPA website called Feed Your Mind.

This site is part of the Agricultural Biotechnology Education and Outreach Initiative, which was funded by Congress, and is intended “to share science-based information that educates, informs and broadens understanding about agricultural biotechnology for consumers.”

Not surprisingly, it presents a very one-sided view of GMOs. Read more »


The Calculated Strategy to Take Down Journalist Carey Gillam Can be Seen as a Step to Dismantle Organic

The Calculated Strategy to Take Down Journalist Carey Gillam Can be Seen as a Step to Dismantle Organic

This post originally appeared in Organic Insider. If you would like to receive Organic Insider each Wednesday, you can sign up for it HERE. —————– For anyone who cares about the integrity of organic and the future of our industry, what has transpired with Carey Gillam should be of incredible concern. Recently released court documents […]

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LivingMaxwell.com

(Photo courtesy of The Guardian)

This post originally appeared in Organic Insider. If you would like to receive Organic Insider each Wednesday, you can sign up for it HERE.

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For anyone who cares about the integrity of organic and the future of our industry, what has transpired with Carey Gillam should be of incredible concern.

Recently released court documents revealed that Gillam, a journalist and author of Whitewash: The Story of a Weed Killer, Cancer, and the Corruption of Science, was the target of a carefully-crafted campaign by Monsanto to discredit her. Read more »


Potatoes are on the Non-GMO Project’s High Risk List – What Does That Mean and What Do Shoppers Need to Know?

Potatoes are on the Non-GMO Project's High Risk List - What Does That Mean and What Do Shoppers Need to Know?

In the most recent issue of Organic Insider, I discuss the decision by the Non-GMO Project to place potatoes on its High-Risk list. Joining soy, corn, canola and a few others, this is by no means a prominent distinction. Rather, it is something that every crop should seek to avoid because it means that the […]

Organic Insider
LivingMaxwell.com

In the most recent issue of Organic Insider, I discuss the decision by the Non-GMO Project to place potatoes on its High-Risk list.

Joining soy, corn, canola and a few others, this is by no means a prominent distinction. Rather, it is something that every crop should seek to avoid because it means that the likelihood of consuming a genetically-modified version of this crop in the U.S. is extremely high. Read more »


Organic Insider: The USDA is Failing the Organic Food Industry, NOSB Meeting Recap

Organic Insider: The USDA is Failing the Organic Food Industry, NOSB Meeting Recap

The National Organic Standards Board (NOSB), a 15-member board which makes recommendations to the USDA about rules and regulations, just wrapped up its bi-annual meeting in Jacksonville, Florida. What became very clear during this meeting, and as confirmed by comments made by NOSB members, is that maintaining the integrity of organic is just not a top […]

Organic Insider
LivingMaxwell.com

The National Organic Standards Board (NOSB), a 15-member board which makes recommendations to the USDA about rules and regulations, just wrapped up its bi-annual meeting in Jacksonville, Florida.

What became very clear during this meeting, and as confirmed by comments made by NOSB members, is that maintaining the integrity of organic is just not a top priority for the USDA.

And for those of us who care deeply about organic, this is incredibly worrisome. Read more »


Organic Insider: Packaging Trends, Hits, and Misses with Becky Nelson of Bex Brands

Organic Insider: Packaging Trends, Hits, and Misses with Becky Nelson of Bex Brands

One of the most important aspects of building an organic food brand is developing effective packaging. What the box, bottle, bowl, bag, wrapper or pouch looks like and feels like plays a critical role in building brand loyalty, and organic companies should never underestimate just how attached consumers become to a brand’s packaging. Wanting to get some […]

Food Trends Organic Insider
LivingMaxwell.com

One of the most important aspects of building an organic food brand is developing effective packaging.

What the box, bottle, bowl, bag, wrapper or pouch looks like and feels like plays a critical role in building brand loyalty, and organic companies should never underestimate just how attached consumers become to a brand’s packaging.

Wanting to get some expert insight on this subject, I spoke with Becky Nelson, partner at Bex Brands, one of the industry’s leading packaging and design firms. Its current roster list includes Suja, Foodstirs, Once Upon a Farm, Temple Turmeric, Big Tree Farms, Back to the Roots, Bonafide Provisions, and Chameleon Cold-Brew, among many others. Read more »


Organic Insider: Leading Industry Companies are Fighting Against Hydroponics in Organic

Organic Insider: Leading Industry Companies are Fighting Against Hydroponics in Organic

On Wednesday, I wrote about the very controversial issue of hydroponics in organic and how allowing it to be certified as organic is a complete violation of the Organic Foods Production Act of 1990. This issue is so problematic that some of the organic industry’s leading companies have jumped into the debate and asked the […]

Organic Insider
LivingMaxwell.com

On Wednesday, I wrote about the very controversial issue of hydroponics in organic and how allowing it to be certified as organic is a complete violation of the Organic Foods Production Act of 1990.

This issue is so problematic that some of the organic industry’s leading companies have jumped into the debate and asked the National Organic Standards Board (NOSB), which is meeting at the end of this month, to recommend that hydroponics be removed from organic immediately. Read more »


Organic Insider: My Conversation with the NYT’s Stephanie Strom, the Most Influential Food Business Journalist in the Country

Organic Insider: My Conversation with the NYT's Stephanie Strom, the Most Influential Food Business Journalist

After 30 years at The New York Times, Stephanie Strom recently resigned from the newspaper, having garnered the reputation as the most influential food business journalist in the country. In this week’s Organic Insider, I interviewed Stephanie Strom and we discussed a variety of subjects, including: – What food companies should NOT do when pitching to […]

Organic Insider
LivingMaxwell.com

After 30 years at The New York Times, Stephanie Strom recently resigned from the newspaper, having garnered the reputation as the most influential food business journalist in the country.

In this week’s Organic Insider, I interviewed Stephanie Strom and we discussed a variety of subjects, including:

– What food companies should NOT do when pitching to The New York Times

– Whether she dealt with editorial pressure to cover GMOs or organic in a certain way

– How the NYT’s view of GMOs and pesticides changed over the years

– The biggest challenges that the organic industry is facing right now

– How the organic industry can improve, from a PR perspective

To read my full interview with Stephanie Strom, just sign up for a free trial of Organic Insider (no credit card required), and I will send it right over to you.

Wishing you a great day!
Max