If you’re someone who is incredibly careful about the kind of food that you are putting into your body, I have some important news for you.

That same care and concern must extend to the kind of water that you are drinking, particularly bottled water. Here’s why.

Orb Media, a non-profit journalism organization, enlisted the help of scientists to test the bottled water of 11 brands in nine different countries. What did they find? Read more »

Whenever I go to a market in NYC these days and check out the refrigerated section, I am constantly amazed by the inordinate amount of shelf space that REBBL occupies.

But it’s for very good reason.

Under the brilliant leadership of CEO Sheryl O’Loughlin, REBBL has become the hottest brand in the beverage world, and people have become obsessed with the company’s adaptogenic coconut milk drinks.

While the company is well on its way to becoming a household name, what is barely known is just how mission-driven REBBL is and that 2.5% of all sales go to Not for Sale, an organization which aims to end modern slavery and exploitation around the world.

Yet, what makes REBBL truly stand apart is that the business was created and imagined with the primary goal of having a positive social impact. Read more »

(Co-Founders Jarrett McGovern and Grant Gyesky accepting their award at BevNET Live. Photo courtesy of Nathan Brescia/BevNET)

In all honesty, I am not a huge coffee drinker. So, when it comes to the up-and-coming trends in the coffee world, I am definitely not ahead of the curve.

Yet, when I was at BevNET Live recently and watched RISE Brewing Co. win the 13th Annual Beverage Showdown, it was clear that I was missing something. And I knew that I had to take a closer look.

After I did, I thought to myself that this could very well be the next big organic beverage success story to come out of New York City. Read more »

Are you a fan of organic cold-brew coffee, the healthiest coffee that you can be drinking?

If so, I have something great for you.

I have teamed up with my friends at Chameleon Cold-Brew, and we are going to be doing a giveaway this Wednesday, June 1st, where one lucky winner will win a month’s supply of this fantastic organic beverage.

How to enter?

You must follow me on Snapchat (maxorganic) and watch my snaps this Wednesday for instructions on how to win.

Please Note: Instructions will only be given on Snapchat, and Chameleon will get in touch with the winning person. Also, the winner must reside in the U.S. Read more »

Despite the fact that it has become a burgeoning trend in the beverage world, cold-brew coffee is still a relatively unknown quantity to the average person on the street.

In a very unscientific poll that I conducted, the majority of people that I talked to had heard of cold-brew coffee but couldn’t give me a good answer as to what it is and why people should be drinking it. And to be perfectly honest, I was pretty in the dark about cold-brew as well.

While I know that choosing organic coffee is a must, because coffee is one of the most chemically-treated crops in the world, I, too, had many questions about this increasingly popular drink. Read more »

While we constantly hear about the tremendous health benefits of drinking tea, one thing that almost never gets mentioned in this message is just how critical it is to drink organic tea.

In a recently released report called Tea Steeped in Toxics, the excellent non-profit Beyond Pesticides gives us an inside look at what is going on in the tea industry. Needless to say, what they uncover is very ugly and very scary. Read more »

Last week, I attended the Whole Foods Market Holiday Bazaar here in NYC, and it was a fantastic afternoon!

The Bazaar was a preview of many of the holidays items that will be out later this year, and several of the company’s department heads were also in attendance.

I had the opportunity to interview Doug Bell, Global Wine Buyer, and Cathy Strange, Global Cheese Buyer, both of whom shared their industry insight, offered very useful advice about cheese and wine, and took questions “live” from viewers.

If you’re unfamiliar with Periscope or want to know how it works, I explain it all below.

Enjoy the video!

Read more »