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Food, Inc. Will Be on PBS Tonight at 9PM EST

Food, Inc. Will Be on PBS Tonight at 9PM EST

Tonight on PBS at 9PM EST, the movie Food, Inc. will be shown. For those people who have not seen it, the movie is an absolute must-watch. You will see many shocking things including: – How genetically-modified food is tearing up this country – How Monsanto’s hard-ball tactics wreak havoc on the lives of farmers […]

Company Stories GMO USDA
LivingMaxwell.com

Tonight on PBS at 9PM EST, the movie Food, Inc. will be shown.

For those people who have not seen it, the movie is an absolute must-watch. You will see many shocking things including:

– How genetically-modified food is tearing up this country

– How Monsanto’s hard-ball tactics wreak havoc on the lives of farmers who try to not use its products

– How our government allows dangerous chemicals to go into our food and puts greater importance on the agenda of powerful ag-businesses instead of the health of this country

– How the USDA permits animals to be treated in the most inhumanely way possible

This movie is a serious wake-up call as to what is really going on in our food system.

Based on what you see in Food, Inc., you will walk away pretty shocked.  And, hopefully, you’ll be outraged and inspired to get involved.

——

On another note, I recently shot an interview with Joel Salatin, one of the stars of Food, Inc.  I hope to have it up next week.  He’s a super-nice guy who is doing some very important work down at his farm in Virginia.


Two Organic Food Businesses Who Understand Social Media

Two Organic Food Businesses Who Understand Social Media

When I launched livingmaxwell at the end of December, I realized that I needed to get my act together in regards to social media. Having immersed myself in this space over the past few months, I now pay particular attention to how other organic food businesses use social media.  My overall impression so far: I […]

Company Stories Social Media Whole Foods
LivingMaxwell.com

When I launched livingmaxwell at the end of December, I realized that I needed to get my act together in regards to social media.

Having immersed myself in this space over the past few months, I now pay particular attention to how other organic food businesses use social media.  My overall impression so far: I am extremely unimpressed.

Here are two exceptions.

Whole Foods

No surprise here.  Whole Foods leverages social media better than most companies in the world.  Not only were they a very, very early user on Twitter but how many corporations have their own Flickr page?

These people know what they are doing and their stats confirm this.  235,000 fans on Facebook and 1.75 million followers on Twitter. Read more »


The Best of 2010 Natural Products Expo West

The Best of 2010 Natural Products Expo West

Last week, I spent several days in Anaheim, California attending the 2010 Natural Products Expo West.  It is the premier show for organic food companies and needless to say, I had a fantastic time. Not only did I get to see tons of new products and discover brands that I had never heard of, but […]

Company Stories Energy Bars Expo West
LivingMaxwell.com

Last week, I spent several days in Anaheim, California attending the 2010 Natural Products Expo West.  It is the premier show for organic food companies and needless to say, I had a fantastic time.

Not only did I get to see tons of new products and discover brands that I had never heard of, but I was able to meet the people behind all of these companies.

Ever since livingmaxwell launched, the one piece of feedback that I constantly hear is that consumers like to look in the eyes of the people who are making their food.

They want to shake their hands, engage in conversation and develop a degree of confidence that the food they are eating is truly organic.

I’m no different.

I, too, like to meet the people who make the food that I am eating.  I want to know if they are as passionate about and committed to organic as I am.  At Expo West, I was fortunate to have had the opportunity to do this.

There were dozens of products that really impressed me, and many of them I will be showcasing on livingmaxwell in the months to come.

However, these six stood out from the rest. Read more »


Whole Foods Now Employs Healthy Eating Specialists, Interview with Gerrie Adams

Whole Foods Now Employs Healthy Eating Specialists, Interview with Gerrie Adams

I am writing from Orange County, CA where I am attending the Natural Products Expo West trade show in Anaheim which started yesterday. So, on Wednesday I made a visit to the local Whole Foods in Tustin to pick up a few things.  I love the experience that each Whole Foods delivers but this store […]

Company Stories John Mackey Nutrient-Dense Organic Whole Foods
LivingMaxwell.com

I am writing from Orange County, CA where I am attending the Natural Products Expo West trade show in Anaheim which started yesterday.

So, on Wednesday I made a visit to the local Whole Foods in Tustin to pick up a few things.  I love the experience that each Whole Foods delivers but this store is the most mind-blowing one I have ever stepped foot in.

I never thought I would say it but I must confess.  I now have Whole Foods envy.  How lucky are the people that get to shop here whenever they want.

Aside from the fact that it is a 68,000 square feet spectacle, I saw something that I had yet to see before — a special section where customers can sit down and consult one-on-one with a Healthy Eating Specialist.  All for free.

Several weeks ago, I profiled Whole Foods’ new Health Starts Here initiative and have been in constant conversation with many different store managers trying to get the inside scoop — do employees like it or not (in particular, those who work in the meat department), how are they going to roll it out, what are the internal training programs, etc.

One piece of feedback that I kept hearing was that there would be in-store training for customers on the program to answer their every question. Read more »


Steaz Launches a Great Initiative to Empower Women

Steaz Launches a Great Initiative to Empower Women

After speaking with Eric Schnell, the co-founder of Steaz, one of the most well-known organic beverage brands, it is no surprise that he and his company have just launched a really fantastic program that seeks to help women. And, I am not just saying this because he is a fellow Bostonian. Giving back and creating […]

Company Stories Drinks Non-Profits
LivingMaxwell.com

After speaking with Eric Schnell, the co-founder of Steaz, one of the most well-known organic beverage brands, it is no surprise that he and his company have just launched a really fantastic program that seeks to help women.

And, I am not just saying this because he is a fellow Bostonian.

Giving back and creating a better world is something that he has been taught his entire life.

During his childhood in the 1970s, he grew up in a house that had solar panels, spent a few years living with his family in an ashram and was fed organic food from the very beginning.

Each year since the founding of Steaz, Eric and his team have tried to do something new and different to promote these same ideals and values.

Previous endeavors include: becoming the first sparkling beverage company to have the USDA Organic seal, switching to all Fair Trade ingredients and operating a carbon-neutral business.  The goal this year was to create something very their own and long-lasting.

Hence, the idea for the SEED Initiative.

The program, which stands for Social, Environmental and Economic Discovery, uses a three-dimensional model of giving.  Steaz makes grants in the form of cash, products and mentoring to women who have done outstanding work in the community.

Six women, all of whom now form the committee to select future winners, have received the award this year and can direct the grant to the charity of their choosing. Read more »


My Afternoon at the Northeast Organic Farmers Association Winter Conference

My Afternoon at the Northeast Organic Farmers Association Winter Conference

On Saturday, the Northeast Organic Farmers Association (NOFA) held its winter conference in Worcester, Massachusetts, and I was able to spend the afternoon at the event. With so many great speakers and vendors, I didn’t have time to see everything.  These were my personal highlights. * Interview with Joel Salatin The keynote speaker and celebrity […]

Company Stories Organic Superfoods
LivingMaxwell.com

NOFA LOGOOn Saturday, the Northeast Organic Farmers Association (NOFA) held its winter conference in Worcester, Massachusetts, and I was able to spend the afternoon at the event.

With so many great speakers and vendors, I didn’t have time to see everything.  These were my personal highlights.

* Interview with Joel Salatin The keynote speaker and celebrity of the conference was Joel Salatin of Polyface Farms in Virginia.  If you saw Food, Inc., Joel was one of the stars and the organic farmer featured in the movie.  Over the past 25 years or so, he has authored six books and has been featured in nearly every major television and print media outlet.

I had the good fortune to interview Joel, and the video will be uploaded shortly.  As a huge fan of all things organic, getting a one-on-one with Joel was a big thrill. Read more »


Want to Know Where Your Food Comes From? Dole Organic Can Tell You

Want to Know Where Your Food Comes From? Dole Organic Can Tell You

Even though my website has been up for only a very short period of time, several people have left comments on the blog that they like to look their local farmer in the eye before they purchase their food. Why is this?  Well, they want some reassurance that the food they are buying is truly […]

Bananas Company Stories Fruit
LivingMaxwell.com

Dole Organic Label

Even though my website has been up for only a very short period of time, several people have left comments on the blog that they like to look their local farmer in the eye before they purchase their food.

Why is this?  Well, they want some reassurance that the food they are buying is truly organic and free of pesticides.

In essence, they want to know where their food is coming from.

Dole Organic has recognized this desire of many consumers and has actually done something about it.

At the top of the label, you will see a farm number.  If you go to doleorganic.com and search for the corresponding number, in this case #633, you will be able to get information about and pictures of the farm where the bananas were produced, including PDFs of the organic certification papers.  The content and pictures may vary slightly from farm to farm.

According to Frans Wielemaker, Director of Sourcing and Development of the Organic and Exotics Program at Dole, “this program was started two years ago.  It was initially something that our organic certifier wanted us to have but once all the hard work and logistics were implemented, we decided to use the system as a way to connect with the consumer.” Read more »