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Organic NYC – A Recap of the 2010 Fancy Food Show

Organic NYC - A Recap of the 2010 Fancy Food Show

When I went to Natural Products Expo West earlier this year, I was able to spend three full days there and take my time visiting each booth. I felt good about writing my Best of Show Awards since I was confident that I had seen everything. At this year’s Fancy Food Show at the Jacob […]

Company Stories Drinks Expo West Fancy Food Show USDA Water
LivingMaxwell.com

When I went to Natural Products Expo West earlier this year, I was able to spend three full days there and take my time visiting each booth. I felt good about writing my Best of Show Awards since I was confident that I had seen everything.

At this year’s Fancy Food Show at the Jacob Javits Center in NYC, my time was limited to three hours on one day. I did my best to see everything I could but there is no doubt that I missed some things.

A few key takeaways:

– I was stunned by all of the foreign food companies at the show. It seemed that every country from every continent had its own section.

– Organic food did not have its own designated area. I was curious if it would but was informed that with so many companies doing organic, it no longer made logistical sense.

– The energy was very different than at Expo West. This could be a result of Expo West being a smaller show and a unifying passion around organic/natural.

Now, for the most interesting and compelling products that I saw.

RUNA AMAZON GUAYUSA TEA

There seem to be hundreds of organic teas on the market and the first question that pops out of my mouth when I see a new one is “what makes this tea different from all of the other teas?”

There are three things that make Runa Tea unique. Read more »


Organic Peanuts: Safe to Eat? – Episode #2

Organic Peanuts: Safe to Eat? - Episode #2

At the recent 2010 Natural Products Expo West Trade Show, I interviewed Kris Fillat, the founder of The GoodOnYa Bar. During our conversation, Kris gave me a really interesting explanation about the safety of peanuts as it relates to salmonella. If you are like me and have been nervous to eat peanuts because of the […]

Aflatoxin Company Stories Expo West Peanuts Video
LivingMaxwell.com

At the recent 2010 Natural Products Expo West Trade Show, I interviewed Kris Fillat, the founder of The GoodOnYa Bar.

During our conversation, Kris gave me a really interesting explanation about the safety of peanuts as it relates to salmonella. If you are like me and have been nervous to eat peanuts because of the health scares in the news, this is one video that you will want to watch.

Kris also gives us some background on her company and her amazing Breakfast Bar. It is one of the best bars that I have tasted in a long, long time.


An Introduction to the Raw Food Lifestyle with Taylor Wells – Episode #1

An Introduction to the Raw Food Lifestyle with Taylor Wells - Episode #1

In this video, I talk to my friend Taylor Wells and she gives us an overview of the raw food lifestyle — what it is, the benefits, how someone can get started eating this way. I’ve gotten to know Taylor over the last year, and I can honestly say that she is one of the […]

Company Stories Raw Food Video
LivingMaxwell.com

In this video, I talk to my friend Taylor Wells and she gives us an overview of the raw food lifestyle — what it is, the benefits, how someone can get started eating this way.

I’ve gotten to know Taylor over the last year, and I can honestly say that she is one of the most incredible and inspirational people I have come across. Along with her husband, she owns four yoga studios, has a nationwide consulting business, runs super-mom.com, recently launched pranaraw.com and opened last summer The Prana Café.

Furthermore, she home-schools her six year-old daughter and three year-old son. If that is not enough, Taylor, at 44 years old, just gave birth to two twin boys. She now has five kids in total, including her 12 year-old daughter.

Never once have I heard her complain how tired she is, something she attributes to the raw food lifestyle.


Food, Inc. Will Be on PBS Tonight at 9PM EST

Food, Inc. Will Be on PBS Tonight at 9PM EST

Tonight on PBS at 9PM EST, the movie Food, Inc. will be shown. For those people who have not seen it, the movie is an absolute must-watch. You will see many shocking things including: – How genetically-modified food is tearing up this country – How Monsanto’s hard-ball tactics wreak havoc on the lives of farmers […]

Company Stories GMO USDA
LivingMaxwell.com

Tonight on PBS at 9PM EST, the movie Food, Inc. will be shown.

For those people who have not seen it, the movie is an absolute must-watch. You will see many shocking things including:

– How genetically-modified food is tearing up this country

– How Monsanto’s hard-ball tactics wreak havoc on the lives of farmers who try to not use its products

– How our government allows dangerous chemicals to go into our food and puts greater importance on the agenda of powerful ag-businesses instead of the health of this country

– How the USDA permits animals to be treated in the most inhumanely way possible

This movie is a serious wake-up call as to what is really going on in our food system.

Based on what you see in Food, Inc., you will walk away pretty shocked.  And, hopefully, you’ll be outraged and inspired to get involved.

——

On another note, I recently shot an interview with Joel Salatin, one of the stars of Food, Inc.  I hope to have it up next week.  He’s a super-nice guy who is doing some very important work down at his farm in Virginia.


Two Organic Food Businesses Who Understand Social Media

Two Organic Food Businesses Who Understand Social Media

When I launched livingmaxwell at the end of December, I realized that I needed to get my act together in regards to social media. Having immersed myself in this space over the past few months, I now pay particular attention to how other organic food businesses use social media.  My overall impression so far: I […]

Company Stories Social Media Whole Foods
LivingMaxwell.com

When I launched livingmaxwell at the end of December, I realized that I needed to get my act together in regards to social media.

Having immersed myself in this space over the past few months, I now pay particular attention to how other organic food businesses use social media.  My overall impression so far: I am extremely unimpressed.

Here are two exceptions.

Whole Foods

No surprise here.  Whole Foods leverages social media better than most companies in the world.  Not only were they a very, very early user on Twitter but how many corporations have their own Flickr page?

These people know what they are doing and their stats confirm this.  235,000 fans on Facebook and 1.75 million followers on Twitter. Read more »


The Best of 2010 Natural Products Expo West

The Best of 2010 Natural Products Expo West

Last week, I spent several days in Anaheim, California attending the 2010 Natural Products Expo West.  It is the premier show for organic food companies and needless to say, I had a fantastic time. Not only did I get to see tons of new products and discover brands that I had never heard of, but […]

Company Stories Energy Bars Expo West
LivingMaxwell.com

Last week, I spent several days in Anaheim, California attending the 2010 Natural Products Expo West.  It is the premier show for organic food companies and needless to say, I had a fantastic time.

Not only did I get to see tons of new products and discover brands that I had never heard of, but I was able to meet the people behind all of these companies.

Ever since livingmaxwell launched, the one piece of feedback that I constantly hear is that consumers like to look in the eyes of the people who are making their food.

They want to shake their hands, engage in conversation and develop a degree of confidence that the food they are eating is truly organic.

I’m no different.

I, too, like to meet the people who make the food that I am eating.  I want to know if they are as passionate about and committed to organic as I am.  At Expo West, I was fortunate to have had the opportunity to do this.

There were dozens of products that really impressed me, and many of them I will be showcasing on livingmaxwell in the months to come.

However, these six stood out from the rest. Read more »


Whole Foods Now Employs Healthy Eating Specialists, Interview with Gerrie Adams

Whole Foods Now Employs Healthy Eating Specialists, Interview with Gerrie Adams

I am writing from Orange County, CA where I am attending the Natural Products Expo West trade show in Anaheim which started yesterday. So, on Wednesday I made a visit to the local Whole Foods in Tustin to pick up a few things.  I love the experience that each Whole Foods delivers but this store […]

Company Stories John Mackey Nutrient-Dense Organic Whole Foods
LivingMaxwell.com

I am writing from Orange County, CA where I am attending the Natural Products Expo West trade show in Anaheim which started yesterday.

So, on Wednesday I made a visit to the local Whole Foods in Tustin to pick up a few things.  I love the experience that each Whole Foods delivers but this store is the most mind-blowing one I have ever stepped foot in.

I never thought I would say it but I must confess.  I now have Whole Foods envy.  How lucky are the people that get to shop here whenever they want.

Aside from the fact that it is a 68,000 square feet spectacle, I saw something that I had yet to see before — a special section where customers can sit down and consult one-on-one with a Healthy Eating Specialist.  All for free.

Several weeks ago, I profiled Whole Foods’ new Health Starts Here initiative and have been in constant conversation with many different store managers trying to get the inside scoop — do employees like it or not (in particular, those who work in the meat department), how are they going to roll it out, what are the internal training programs, etc.

One piece of feedback that I kept hearing was that there would be in-store training for customers on the program to answer their every question. Read more »