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Organic Coconut Water by Exotic Superfoods – A Fantastic Drink

Organic Coconut Water by Exotic Superfoods - A Fantastic Drink

One of the organic food trends that I predicted for this year was the continued growth of coconut water. There is a product on the market by a company called Exotic Superfoods (great name, isn’t it?) that sells certified organic young Thai coconut water. Why is this so novel? Well, the white young Thai coconuts […]

Company Stories Product Reviews Superfoods
LivingMaxwell.com

One of the organic food trends that I predicted for this year was the continued growth of coconut water.

There is a product on the market by a company called Exotic Superfoods (great name, isn’t it?) that sells certified organic young Thai coconut water.

Why is this so novel?

Well, the white young Thai coconuts that you see in the market are not organic. They are shipped from Thailand in formaldehyde in order to prevent mold from growing on the outside. Yes, formaldehyde. The same stuff they use on a corpse.

Exotic Superfoods gets around this whole mold issue by bottling the water in Thailand and shipping them frozen to the US. When you buy them here, you usually buy them frozen and have to let them defrost before drinking.

Nevertheless, non-organic coconuts are widely used in the raw food world, which generally prides itself on organic food.  Read more »


Organic Avenue Takes on Fashion Week

Organic Avenue Takes on Fashion Week

Organic Avenue, an organic take-out place that sells pressed juice, juice cleanses and raw vegan food, now has a presence at Fashion Week. Needless to say, this is a very positive development. For the many people who work during Fashion Week (fashion journalists, buyers, models, etc.), their days consist of running from show to show […]

Company Stories Organic Restaurants Pressed Juice Video Restaurant Reviews Water
LivingMaxwell.com

Organic Avenue, an organic take-out place that sells pressed juice, juice cleanses and raw vegan food, now has a presence at Fashion Week.

Needless to say, this is a very positive development. For the many people who work during Fashion Week (fashion journalists, buyers, models, etc.), their days consist of running from show to show to show to show with little to no time to eat well.

Organic Avenue has set up a pop-up juice bar in Lincoln Center, the new location of Fashion Week, so that these individuals can get some proper nutrition when they are on the run.

The limited menu includes: watermelon juice, coconut water, green juice (Green Love), cacao smoothies, gazpacho, lemon lime shakes and purified alkaline water.

Organic Avenue at Fashion Week is a phenomenal sight and a continuation of a very promising trend that I am seeing – organic restaurants expanding to non-traditional venues.

Stonyfield Cafe, an organic/natural cafe, set up shop at the US Open tennis tournament this year and organic food trucks are popping up all over the place.

If you are at Fashion Week at Lincoln Center and or are in the Upper West Side in Manhattan, stop by Organic Avenue’s juice bar.

It is located in the lobby at Alice Tully Hall, located on Broadway between 65th and 66th.


Gary Hirshberg, President and CE-Yo of Stonyfield, talks about the Stonyfield Cafe and Organic Food at the US Open

Gary Hirshberg, President and CE-Yo of Stonyfield, talks about the Stonyfield Cafe and Organic Food at the US

At this year’s US Open tennis tournament in New York City, Stonyfield had its Stonyfield Cafe outside center court where they served organic and natural food. This was the first time that I can ever remember organic food being served at a major sporting event, and I hope this becomes a regular occurrence. At the […]

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LivingMaxwell.com

At this year’s US Open tennis tournament in New York City, Stonyfield had its Stonyfield Cafe outside center court where they served organic and natural food. This was the first time that I can ever remember organic food being served at a major sporting event, and I hope this becomes a regular occurrence.

At the tournament, I caught up with Stonyfield’s President and CE-Yo, Gary Hirshberg, where we talked about the the success of the Stonyfield Cafe and its future plans.

A side note: When I started livingmaxwell about ten months ago, one of my goals was to interview Gary Hirshberg. So, making this happen was a big thrill.

Not only was Gary was featured in the movie Food, Inc. but he is one of the most influential figures in the organic food movement in our country. Aside from his tremendous commitment to organic and the environment, Gary believes that business is the most powerful tool to change the world — something that I agree with 100%.

Also, many thanks to Gary’s wife, Meg Hirshberg (a fellow Brown University alum), who did a great job shooting this segment.


My Lunch at Google's NYC Offices

My Lunch at Google's NYC Offices

If you follow the organic world and technology closely, you know that Google has long promoted organic food as part of its corporate culture. You could get unlimited amounts of free and prepared organic food on its Mountain View, CA campus without ever having to leave. According to Charlie Ayers, Google’s 53rd employee and the […]

Company Stories Organic
LivingMaxwell.com

If you follow the organic world and technology closely, you know that Google has long promoted organic food as part of its corporate culture. You could get unlimited amounts of free and prepared organic food on its Mountain View, CA campus without ever having to leave.

According to Charlie Ayers, Google’s 53rd employee and the chef who led this charge, he said that Larry Page and Sergei Brin (the company’s two co-founders) “wanted power foods that would leave their minions stimulated and energetic after lunch, not slumped over their keyboards,” and “they wanted it done with the highest quality organic, sustainable-sourced ingredients.”

Absolute music to my ears. Hard-core business people who know the value of organic food.

(A side note: Charlie Ayers, left Google in 2005 and has a book out appropriately titled Food 2.0: Secrets from the Chef Who Fed Google.)

So, needless to say when I got the invite from my new friend, Jessica, to come over to Google’s NYC offices, I was thrilled to be able to see this first-hand. My desire to shoot video and document everything was unsurprisingly nixed by the PR people there. Secrecy is paramount at Google.

Here are the highlights of my visit: Read more »


Raw Revolution Cashew & Agave Nectar – Video Product Review

Raw Revolution Cashew & Agave Nectar - Video Product Review

In this video product review, I highlight Raw Revolution – Cashew & Agave Nectar. I’ve been eating Raw Revolution bars for a few years and continue to do so. They are simply one of the best bars on the market. There are several reasons why I keep buying them. – The taste and quality of […]

Company Stories Energy Bars Raw Food Video Product Reviews
LivingMaxwell.com

In this video product review, I highlight Raw Revolution – Cashew & Agave Nectar.

I’ve been eating Raw Revolution bars for a few years and continue to do so. They are simply one of the best bars on the market.

There are several reasons why I keep buying them.

– The taste and quality of Raw Revolution bars are excellent. You can tell that they are made with excellent ingredients.

– Raw Revolution bars are very filling. I always feel satiated after eating one, and it can definitely hold me over until the next meal.

– Lastly, Raw Revolution bars are raw. This means no ingredient was heated above 118 degrees – vitamins, minerals and nutrients remain intact.

If you’re looking for a great tasting and filling bar, try Raw Revolution Cashew & Agave Nectar. It is one of my favorites and can be purchased HERE.

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Coconut Bliss – Video Product Review

Coconut Bliss - Video Product Review

In this video, I review Luna and Larry’s Organic Coconut Bliss. It is a vegan ice cream that I discovered at the 2009 Natural Products Expo East and have been eating it ever since. At the end of the clip, I show a clip from an interview I did last year with one of the […]

Company Stories Organic Raw Cacao Product Reviews Video
LivingMaxwell.com

In this video, I review Luna and Larry’s Organic Coconut Bliss. It is a vegan ice cream that I discovered at the 2009 Natural Products Expo East and have been eating it ever since.

At the end of the clip, I show a clip from an interview I did last year with one of the founders of the company, Luna Marcus.

While the company has several different flavors, Dark Chocolate is my favorite. It requires a lot of will power for me not to devour the whole container in just one sitting.

All I can say is that Luna and Larry put out a fantastic, fantastic product. What’s your favorite flavor?


Honest Tea – New Passion Fruit Drink to Benefit Cancer Foundation

Honest Tea - New Passion Fruit Drink to Benefit Cancer Foundation

Just as I profiled Steaz several months ago with their initiative to empower women, Honest Tea has launched something similar. However, Honest Tea is doing this with a brand new and innovative product. The company recently introduced Passion Fruit Green Tea with Maqui Berry. There are a few unique attributes to this drink. – Most […]

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LivingMaxwell.com

Just as I profiled Steaz several months ago with their initiative to empower women, Honest Tea has launched something similar. However, Honest Tea is doing this with a brand new and innovative product.

The company recently introduced Passion Fruit Green Tea with Maqui Berry. There are a few unique attributes to this drink.

– Most importantly, Honest Tea has partnered with the Susan G. Komen for the Cure and will be donating $100,000 in 2010 to this great non-profit. The limited-edition bottles have Komen for the Cure pink ribbons and caps.

Interestingly, the drink’s central component is green tea.  Green tea contains powerful antioxidants, which help fight cancer.

– This is the first bottled tea that is made with organic stevia.

– Maqui berry is also included.  I have never had maqui berry but it is a South American super-food that has been reported to have higher levels of antioxidants than the acai berry.

The tea is now available in New York City and in the Mid-Atlantic region. Honest Tea will be rolling it out over the next few months and nationwide distribution will be in place by January.

Fantastic idea for a great cause!

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I also love the fact that Honest Tea is blazing a new trail with the maqui berry.

While I don’t know every drink on the market, I have never heard of tea that has this super-food. It will be interesting to see if this berry steals some thunder from the very popular acai.