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The Coolest Organic Product I’ve Ever Seen – Grower Pete’s Lettuce

The Coolest Organic Product I've Ever Seen - Grower Pete's Lettuce

In 1974, music critic Jon Landau proclaimed “I saw Rock and Roll future and its name is Bruce Springsteen.” Rarely has such a prophetic statement been made. Well, last week when I walked into my local organic market here in NYC, Integral Yoga Natural Foods, I had a similar feeling. I took one look at […]

Company Stories NYC Soil
LivingMaxwell.com

In 1974, music critic Jon Landau proclaimed “I saw Rock and Roll future and its name is Bruce Springsteen.” Rarely has such a prophetic statement been made.

Well, last week when I walked into my local organic market here in NYC, Integral Yoga Natural Foods, I had a similar feeling. I took one look at Grower Pete’s Red and Green Leaf Lettuce and said to myself  “this is the future of organic lettuce.”

And, I also said to myself that this is the coolest organic product I’ve ever seen.

What makes Grower Pete’s Lettuce so fantastic is that it is sold in a plastic container with its roots potted in soil. (If I had to guess, the container is probably made out of some eco-material.) Never have I seen this before. Lettuce has always been cut and sold without the soil.

The fact that the lettuce contains the soil, in which it was grown, means that it is still alive. Read more »


Stonyfield Goes Bilingual With Its YoBaby Yogurt Labels – A Very Smart Initiative

Stonyfield Goes Bilingual With Its YoBaby Yogurt Labels - A Very Smart Initiative

When I recently interviewed Gary Hirshberg, President and CE-Yo of Stonyfield, at the US Open tennis tournament, one of the questions that I asked him off-camera was the following: Who was the genius that came up with the idea of doing the YoBaby packaging in both English AND Spanish? Prior to meeting with Gary and […]

Company Stories Product Reviews
LivingMaxwell.com

When I recently interviewed Gary Hirshberg, President and CE-Yo of Stonyfield, at the US Open tennis tournament, one of the questions that I asked him off-camera was the following: Who was the genius that came up with the idea of doing the YoBaby packaging in both English AND Spanish?

Prior to meeting with Gary and during my product research at the supermarket, the bilingual labels immediately jumped out at me.

In full-disclosure, anything Hispanic seems to have that effect on me. I speak Spanish, have spent a lot of time in South America, my favorite musician, Gustavo Cerati, is from Argentina, and the list goes on and on and on.

Despite my fascination or passion (some friends of mine would say “obsession”) for this subject, I am very aware that the U.S. Hispanic market is the fastest growing segment in our country and accounts for approximately 16% of the population.

Gary is also well-versed in these statistics and said that its other yogurts would be switching to bilingual labels as well. An exact time frame for when this will happen has not been determined, however.

While there may be other organic brands out there that list their ingredients in these two languages, I have yet to come across them. Read more »


Organic Coconut Water by Exotic Superfoods – A Fantastic Drink

Organic Coconut Water by Exotic Superfoods - A Fantastic Drink

One of the organic food trends that I predicted for this year was the continued growth of coconut water. There is a product on the market by a company called Exotic Superfoods (great name, isn’t it?) that sells certified organic young Thai coconut water. Why is this so novel? Well, the white young Thai coconuts […]

Company Stories Product Reviews Superfoods
LivingMaxwell.com

One of the organic food trends that I predicted for this year was the continued growth of coconut water.

There is a product on the market by a company called Exotic Superfoods (great name, isn’t it?) that sells certified organic young Thai coconut water.

Why is this so novel?

Well, the white young Thai coconuts that you see in the market are not organic. They are shipped from Thailand in formaldehyde in order to prevent mold from growing on the outside. Yes, formaldehyde. The same stuff they use on a corpse.

Exotic Superfoods gets around this whole mold issue by bottling the water in Thailand and shipping them frozen to the US. When you buy them here, you usually buy them frozen and have to let them defrost before drinking.

Nevertheless, non-organic coconuts are widely used in the raw food world, which generally prides itself on organic food.  Read more »


Organic Avenue Takes on Fashion Week

Organic Avenue Takes on Fashion Week

Organic Avenue, an organic take-out place that sells pressed juice, juice cleanses and raw vegan food, now has a presence at Fashion Week. Needless to say, this is a very positive development. For the many people who work during Fashion Week (fashion journalists, buyers, models, etc.), their days consist of running from show to show […]

Company Stories Organic Restaurants Pressed Juice Video Restaurant Reviews Water
LivingMaxwell.com

Organic Avenue, an organic take-out place that sells pressed juice, juice cleanses and raw vegan food, now has a presence at Fashion Week.

Needless to say, this is a very positive development. For the many people who work during Fashion Week (fashion journalists, buyers, models, etc.), their days consist of running from show to show to show to show with little to no time to eat well.

Organic Avenue has set up a pop-up juice bar in Lincoln Center, the new location of Fashion Week, so that these individuals can get some proper nutrition when they are on the run.

The limited menu includes: watermelon juice, coconut water, green juice (Green Love), cacao smoothies, gazpacho, lemon lime shakes and purified alkaline water.

Organic Avenue at Fashion Week is a phenomenal sight and a continuation of a very promising trend that I am seeing – organic restaurants expanding to non-traditional venues.

Stonyfield Cafe, an organic/natural cafe, set up shop at the US Open tennis tournament this year and organic food trucks are popping up all over the place.

If you are at Fashion Week at Lincoln Center and or are in the Upper West Side in Manhattan, stop by Organic Avenue’s juice bar.

It is located in the lobby at Alice Tully Hall, located on Broadway between 65th and 66th.


Gary Hirshberg, President and CE-Yo of Stonyfield, talks about the Stonyfield Cafe and Organic Food at the US Open

Gary Hirshberg, President and CE-Yo of Stonyfield, talks about the Stonyfield Cafe and Organic Food at the US

At this year’s US Open tennis tournament in New York City, Stonyfield had its Stonyfield Cafe outside center court where they served organic and natural food. This was the first time that I can ever remember organic food being served at a major sporting event, and I hope this becomes a regular occurrence. At the […]

Celebrity Interviews Company Stories Health Organic Restaurants Video Video Restaurant Reviews
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At this year’s US Open tennis tournament in New York City, Stonyfield had its Stonyfield Cafe outside center court where they served organic and natural food. This was the first time that I can ever remember organic food being served at a major sporting event, and I hope this becomes a regular occurrence.

At the tournament, I caught up with Stonyfield’s President and CE-Yo, Gary Hirshberg, where we talked about the the success of the Stonyfield Cafe and its future plans.

A side note: When I started livingmaxwell about ten months ago, one of my goals was to interview Gary Hirshberg. So, making this happen was a big thrill.

Not only was Gary was featured in the movie Food, Inc. but he is one of the most influential figures in the organic food movement in our country. Aside from his tremendous commitment to organic and the environment, Gary believes that business is the most powerful tool to change the world — something that I agree with 100%.

Also, many thanks to Gary’s wife, Meg Hirshberg (a fellow Brown University alum), who did a great job shooting this segment.


My Lunch at Google's NYC Offices

My Lunch at Google's NYC Offices

If you follow the organic world and technology closely, you know that Google has long promoted organic food as part of its corporate culture. You could get unlimited amounts of free and prepared organic food on its Mountain View, CA campus without ever having to leave. According to Charlie Ayers, Google’s 53rd employee and the […]

Company Stories Organic
LivingMaxwell.com

If you follow the organic world and technology closely, you know that Google has long promoted organic food as part of its corporate culture. You could get unlimited amounts of free and prepared organic food on its Mountain View, CA campus without ever having to leave.

According to Charlie Ayers, Google’s 53rd employee and the chef who led this charge, he said that Larry Page and Sergei Brin (the company’s two co-founders) “wanted power foods that would leave their minions stimulated and energetic after lunch, not slumped over their keyboards,” and “they wanted it done with the highest quality organic, sustainable-sourced ingredients.”

Absolute music to my ears. Hard-core business people who know the value of organic food.

(A side note: Charlie Ayers, left Google in 2005 and has a book out appropriately titled Food 2.0: Secrets from the Chef Who Fed Google.)

So, needless to say when I got the invite from my new friend, Jessica, to come over to Google’s NYC offices, I was thrilled to be able to see this first-hand. My desire to shoot video and document everything was unsurprisingly nixed by the PR people there. Secrecy is paramount at Google.

Here are the highlights of my visit: Read more »


Raw Revolution Cashew & Agave Nectar – Video Product Review

Raw Revolution Cashew & Agave Nectar - Video Product Review

In this video product review, I highlight Raw Revolution – Cashew & Agave Nectar. I’ve been eating Raw Revolution bars for a few years and continue to do so. They are simply one of the best bars on the market. There are several reasons why I keep buying them. – The taste and quality of […]

Company Stories Energy Bars Raw Food Video Product Reviews
LivingMaxwell.com

In this video product review, I highlight Raw Revolution – Cashew & Agave Nectar.

I’ve been eating Raw Revolution bars for a few years and continue to do so. They are simply one of the best bars on the market.

There are several reasons why I keep buying them.

– The taste and quality of Raw Revolution bars are excellent. You can tell that they are made with excellent ingredients.

– Raw Revolution bars are very filling. I always feel satiated after eating one, and it can definitely hold me over until the next meal.

– Lastly, Raw Revolution bars are raw. This means no ingredient was heated above 118 degrees – vitamins, minerals and nutrients remain intact.

If you’re looking for a great tasting and filling bar, try Raw Revolution Cashew & Agave Nectar. It is one of my favorites and can be purchased HERE.

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