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Ethne Clarke, Editor-in-Chief of Organic Gardening Magazine, on the Basics of Gardening

Ethne Clarke, Editor-in-Chief of Organic Gardening Magazine, on the Basics of Gardening

In this interview with Ethne Clarke, Editor-in-Chief of Organic Gardening magazine, we talk about the real basics of gardening. Ethne Clarke knows this subject inside and out. Not only does she run the most prestigious magazine in the organic gardening world but she is the author of 15 books on landscape history and gardening. The […]

Company Stories Gardening Soil
LivingMaxwell.com

In this interview with Ethne Clarke, Editor-in-Chief of Organic Gardening magazine, we talk about the real basics of gardening.

Ethne Clarke knows this subject inside and out. Not only does she run the most prestigious magazine in the organic gardening world but she is the author of 15 books on landscape history and gardening.

The two specific subjects that we cover are: 1) how to test your soil and 2) what are the best vegetables to start with if you are an absolute beginning, like myself.

One fascinating thing I learned from Ethne Clarke was how sea vegetables can be used in gardening.

Also, make sure you check out the Organic Gardening website if you want some great ideas/tips — they break it down by month and geography.


Runa Guayusa Tea – A Fantastic New Organic Tea

Runa Guayusa Tea - A Fantastic New Organic Tea

Whether it is all the trade shows that I go to, all the people that I am connected with on social networks, or all of the emails that I receive, I come across tons and tons of different teas. So, the first question I always ask is “what makes this tea different than all of […]

Company Stories Drinks Video Product Reviews
LivingMaxwell.com

Whether it is all the trade shows that I go to, all the people that I am connected with on social networks, or all of the emails that I receive, I come across tons and tons of different teas.

So, the first question I always ask is “what makes this tea different than all of the other ones?”

Runa guayusa organic tea is something truly unique. Dervied from the Amazon in Ecuador, guayusa does not contain tannins. This results in a taste that is very, very smooth and one that is not astringent. Furthermore, the company claims that it has twice the amount of antioxidants than green tea.

There is a tremendous social element to Runa as well. The company is having a major impact on the lives of the local farm workers in Ecuador and the demand for this product is raising their incomes significantly. Read more »


Top 5 Organic Food Products at the 2010 Natural Products Expo East Trade Show

Top 5 Organic Food Products at the 2010 Natural Products Expo East Trade Show

Last week, I went to the Natural Products Expo East Trade Show in Boston. I just absolutely love these shows. Not only do I get to meet some fantastic people but I have the opportunity to see the newest products on the market. These are the best organic food products that I came across. SIPP […]

Bananas Company Stories Drinks Expo East Product Reviews Superfoods
LivingMaxwell.com

Last week, I went to the Natural Products Expo East Trade Show in Boston. I just absolutely love these shows. Not only do I get to meet some fantastic people but I have the opportunity to see the newest products on the market.

These are the best organic food products that I came across.

SIPP – GINGER BLOSSOM SODA

I can only describe Sipp’s ginger blossom soda in one word – WOW.

When I first took a sip, I experienced the ginger. Then literally within one second, the ginger vanished and vanilla poured in. It was like Houdini played a trick on me.

The aftertaste was where things calmed down and I could reflect on what was in my mouth. If I could compare it to anything, I’d say this drink tastes like a cream soda. The few ingredients include ginger, lime, vanilla and agave nectar.

I am not a huge organic soda drinker but this beverage was simply outstanding. It was very, very hard to put down. Read more »


Purely Elizabeth Founder Elizabeth Stein Talks with Me at the 2010 Expo East Trade Show

Purely Elizabeth Founder Elizabeth Stein Talks with Me at the 2010 Expo East Trade Show

At the 2010 Natural Products Expo East Trade Show, I came across a fantastic new baking product called Purely Elizabeth. In this video, I speak with Elizabeth Stein, the founder of Purely Elizabeth and a fellow NYC resident. There were two things that I loved about this product: 1) The Ingredients – Aside from being […]

Company Stories Expo East Video Product Reviews
LivingMaxwell.com

At the 2010 Natural Products Expo East Trade Show, I came across a fantastic new baking product called Purely Elizabeth.

In this video, I speak with Elizabeth Stein, the founder of Purely Elizabeth and a fellow NYC resident.

There were two things that I loved about this product:

1) The Ingredients – Aside from being wheat-free and gluten-free, Purely Elizabeth uses great organic ingredients such as chia seeds and palm sugar.

2) The Packaging – The design and branding are spectacular.

Keep an eye on Purely Elizabeth. This is a young company that is going to garner a lot of attention in the organic space.


Why I Love This Industry, At Natural Products Expo East Today with Tom Chappell, Founder of Tom’s of Maine and Rambler’s Way

Why I Love This Industry, At Natural Products Expo East Today with Tom Chappell, Founder of Tom's of Maine and

Today was the second day of the Natural Products Expo East trade show in Boston. I saw some fantastic new products that I will soon be writing about in my best of show awards. Aside from seeing really cool products, the one thing I love about going to the trade shows is meeting people. These […]

Company Stories
LivingMaxwell.com

Today was the second day of the Natural Products Expo East trade show in Boston. I saw some fantastic new products that I will soon be writing about in my best of show awards.

Aside from seeing really cool products, the one thing I love about going to the trade shows is meeting people.

These are people who are as passionate about organic as I am. These are people who eat the same way I do. Furthermore, these are people who tend to be really, really nice individuals.

In covering and writing about this industry, it is always a big thrill for me to meet some of the business icons in the natural and organic world.

It happened very recently when I interviewed Stonyfield President and CE-Yo Gary Hirshberg at the U.S. Open tennis tournament in NYC.

And, it also happened today when I met Tom Chappell, the founder of Tom’s of Maine toothpaste and a new wool clothing company called Rambler’s Way.

In the late 1980s after I went to my public high school outside of Boston, I did a post-graduate year at Phillips Exeter Academy in New Hampshire. For those unfamiliar with a post-graduate year, it is similar to a 13th grade. Many, many prep schools offer it, largely to improve their football teams. Physically, I never looked like a post-graduate, as I was told many times, but that’s a story for another time. Read more »


The Coolest Organic Product I’ve Ever Seen – Grower Pete’s Lettuce

The Coolest Organic Product I've Ever Seen - Grower Pete's Lettuce

In 1974, music critic Jon Landau proclaimed “I saw Rock and Roll future and its name is Bruce Springsteen.” Rarely has such a prophetic statement been made. Well, last week when I walked into my local organic market here in NYC, Integral Yoga Natural Foods, I had a similar feeling. I took one look at […]

Company Stories NYC Soil
LivingMaxwell.com

In 1974, music critic Jon Landau proclaimed “I saw Rock and Roll future and its name is Bruce Springsteen.” Rarely has such a prophetic statement been made.

Well, last week when I walked into my local organic market here in NYC, Integral Yoga Natural Foods, I had a similar feeling. I took one look at Grower Pete’s Red and Green Leaf Lettuce and said to myself  “this is the future of organic lettuce.”

And, I also said to myself that this is the coolest organic product I’ve ever seen.

What makes Grower Pete’s Lettuce so fantastic is that it is sold in a plastic container with its roots potted in soil. (If I had to guess, the container is probably made out of some eco-material.) Never have I seen this before. Lettuce has always been cut and sold without the soil.

The fact that the lettuce contains the soil, in which it was grown, means that it is still alive. Read more »


Stonyfield Goes Bilingual With Its YoBaby Yogurt Labels – A Very Smart Initiative

Stonyfield Goes Bilingual With Its YoBaby Yogurt Labels - A Very Smart Initiative

When I recently interviewed Gary Hirshberg, President and CE-Yo of Stonyfield, at the US Open tennis tournament, one of the questions that I asked him off-camera was the following: Who was the genius that came up with the idea of doing the YoBaby packaging in both English AND Spanish? Prior to meeting with Gary and […]

Company Stories Product Reviews
LivingMaxwell.com

When I recently interviewed Gary Hirshberg, President and CE-Yo of Stonyfield, at the US Open tennis tournament, one of the questions that I asked him off-camera was the following: Who was the genius that came up with the idea of doing the YoBaby packaging in both English AND Spanish?

Prior to meeting with Gary and during my product research at the supermarket, the bilingual labels immediately jumped out at me.

In full-disclosure, anything Hispanic seems to have that effect on me. I speak Spanish, have spent a lot of time in South America, my favorite musician, Gustavo Cerati, is from Argentina, and the list goes on and on and on.

Despite my fascination or passion (some friends of mine would say “obsession”) for this subject, I am very aware that the U.S. Hispanic market is the fastest growing segment in our country and accounts for approximately 16% of the population.

Gary is also well-versed in these statistics and said that its other yogurts would be switching to bilingual labels as well. An exact time frame for when this will happen has not been determined, however.

While there may be other organic brands out there that list their ingredients in these two languages, I have yet to come across them. Read more »