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My Analysis of Starbucks’ $30M Acquisition of Evolution Fresh, Getting into the Organic Juice Business

My Analysis of Starbucks' $30M Acquisition of Evolution Fresh, Getting into the Organic Juice Business

Yesterday, Starbucks announced that it had purchased Evolution Fresh for $30 million in cash and held a conference call formally disclosing its plans to enter the $50 billion health and wellness industry. Started by Jimmy Rosenberg, the original founder of Naked Juice, Evolution Fresh is a California-based company that sells a line of organic and […]

Coffee Juice/Smoothies Organic News Organic Restaurants Pressed Juice Starbucks Whole Foods
LivingMaxwell.com

Yesterday, Starbucks announced that it had purchased Evolution Fresh for $30 million in cash and held a conference call formally disclosing its plans to enter the $50 billion health and wellness industry.

Started by Jimmy Rosenberg, the original founder of Naked Juice, Evolution Fresh is a California-based company that sells a line of organic and non-organic pressed juices in retail locations on the West Coast.

This acquisition by Starbucks is just the first step of a large strategic initiative to tap into the growing health and wellness sector. Read more »


Blissmo Launches Blissmobox, a Monthly Curated Box of Organic and Eco-Friendly Products

Blissmo Launches Blissmobox, a Monthly Curated Box of Organic and Eco-Friendly Products

Last year, I wrote about a really cool company called Blissmo, a daily deals site for organic and eco-friendly products. Well, Blissmo has recently launched something even better – Blissmobox. When you sign-up for Blissmobox, you’ll receive a monthly box of different organic food products and eco-friendly items. Each month has a few themes to […]

Company Stories Product Reviews Video
LivingMaxwell.com

Last year, I wrote about a really cool company called Blissmo, a daily deals site for organic and eco-friendly products.

Well, Blissmo has recently launched something even better – Blissmobox.

When you sign-up for Blissmobox, you’ll receive a monthly box of different organic food products and eco-friendly items. Each month has a few themes to choose from and is curated by a well-known person in the organic/health industry.

In this interview, I speak with Sundeep Ahuja, the founder and CEO of Blissmo, who tells us more about the box.

Blissmobox is a great way to discover fantastic, new organic products. If you want to sign-up for Blissmobox, enter the code “livingmaxwell” in the referral box and you’ll receive 2 months for the price of 1. Offer good until September 25th.


Whole Planet Foundation is Doing Some Amazing Work Around the World

Whole Planet Foundation is Doing Some Amazing Work Around the World

Everyone knows that Whole Foods is the absolute king of the organic food industry. While it does receive a good amount of criticism and is by no means perfect, I am a fan of the company. And it is not just me who appreciates Whole Foods. When you go to Natural Products Expo West or […]

Company Stories Non-Profits Whole Foods
LivingMaxwell.com

Everyone knows that Whole Foods is the absolute king of the organic food industry. While it does receive a good amount of criticism and is by no means perfect, I am a fan of the company.

And it is not just me who appreciates Whole Foods. When you go to Natural Products Expo West or Natural Products Expo East, the two most important trade shows in the organic industry, one of the first things that small organic food companies tell you is how many Whole Foods’ stores they are in.

Quite simply, it is a benchmark of their progress and establishes immediate credibility.

Yet, one aspect of Whole Foods that gets completely overlooked is the fantastic work it does with its Whole Planet Foundation. Read more »


Gnosis Chocolate Opens a Pop-Up Store in NYC’s Flatrion District

Gnosis Chocolate Opens a Pop-Up Store in NYC's Flatrion District

On Saturday night in NYC’s Flatiron District, there was a small party celebrating Gnosis Chocolate’s new pop-up store. In this interview, I speak with Vanessa Barg, Founder and CEO, and Lauren Gockley, Chocolatier, of Gnosis Chocolate about what prompted them to open up this shop, whether retail is part of their future strategy and the […]

Company Stories Events Raw Food Superfoods Video Restaurant Reviews
LivingMaxwell.com

On Saturday night in NYC’s Flatiron District, there was a small party celebrating Gnosis Chocolate’s new pop-up store.

In this interview, I speak with Vanessa Barg, Founder and CEO, and Lauren Gockley, Chocolatier, of Gnosis Chocolate about what prompted them to open up this shop, whether retail is part of their future strategy and the importance of superfoods in their chocolate.

If you’ve never tried Gnosis Chocolate, definitely go check it out. It is some of the best organic chocolate on the market.

The pop-up store is located in the restaurant Organique at 110 East 23rd Street in NYC.


Talking Artisinal Tofu with Minh Tsai, Founder of Hodo Soy Beanery

Talking Artisinal Tofu with Minh Tsai, Founder of Hodo Soy Beanery

At the recent 2011 Expo West trade show, I got a chance to speak with Minh Tsai, the founder of Hodo Soy Beanery. Hodo Soy Beanery is based in Oakland, CA and makes artisinal organic tofu. The other great product that Hodo Soy Beanery makes are organic yuba strips. If you’ve never heard of yuba […]

Company Stories Expo West Video
LivingMaxwell.com

At the recent 2011 Expo West trade show, I got a chance to speak with Minh Tsai, the founder of Hodo Soy Beanery. Hodo Soy Beanery is based in Oakland, CA and makes artisinal organic tofu.

The other great product that Hodo Soy Beanery makes are organic yuba strips. If you’ve never heard of yuba strips, definitely give them a try. They are phenomenal!!

In this video, Minh and I talk about his products, what it means to be an artisinal tofu maker and when Hodo Soy Beanery will be expanding its distribution to the East Coast.

 


My Video on Stonyfield’s My Organic Moment Campaign

My Video on Stonyfield's My Organic Moment Campaign

Stonyfield recently launched a very interesting campaign called My Organic Moment. This is where people submit videos and talk about their “organic moment” — why it is important to them, why/when they started eating it, etc. The company asked me to submit a video a few weeks ago, and my moment talks about the importance […]

Company Stories Personal Issues Video
LivingMaxwell.com

Stonyfield recently launched a very interesting campaign called My Organic Moment.

This is where people submit videos and talk about their “organic moment” — why it is important to them, why/when they started eating it, etc.

The company asked me to submit a video a few weeks ago, and my moment talks about the importance of organic food in my decision to go off of antidepressants.

If you don’t want to submit your own video there, I’d love to have you comment below what was your “organic moment”.

Everyone has a different reason for why they are eating organic and what got them started, and I’d love to hear what each reader has to say.


My Water Habits and The Only Water Bottle I Use – A Glass One

My Water Habits and The Only Water Bottle I Use - A Glass One

As I have written about many times before, I am a water fanatic. I like clean, ultra-purified water and have a four-stage filter (with a .015 micron filter on filter #2) in my apartment. When I go to work, there is a Poland Spring cooler but I refuse to drink from it. Why? The water […]

Company Stories Environment Expo East Product Reviews Water
LivingMaxwell.com

As I have written about many times before, I am a water fanatic. I like clean, ultra-purified water and have a four-stage filter (with a .015 micron filter on filter #2) in my apartment.

When I go to work, there is a Poland Spring cooler but I refuse to drink from it. Why?

The water tastes very, very off and is not purified.

So, I bring my own bottles of water to work each day. This may sound crazy to some people but drinking high quality water is essential to staying healthy.

Given that I take so much effort to drink good water, the type of bottle that I use is also of great importance.

I used to drink from a BPA-free plastic bottle. The problem with that is that it is still plastic and is leaching other chemicals into the water. Read more »