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BREAKING: Impossible Foods is “Misleading Consumers” About its GMO Protein, FDA Rejects the Claim That it is Safe for Consumption

BREAKING: Impossible Foods is "Misleading Consumers" About its GMO Protein, FDA Rejects the Claim That it is S

* Impossible Foods is “misleading consumers” about the key ingredient in the Impossible Burger. * The Company told the U.S. Food & Drug Administration (FDA) that its soy leghemoglobin was  “substantially similar” to proteins consumed daily by the global population, in the form of meat and other vegetables. However, on the Impossible Foods website, it claims […]

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(The Impossible Burger from Impossible Foods)

* Impossible Foods is “misleading consumers” about the key ingredient in the Impossible Burger.

* The Company told the U.S. Food & Drug Administration (FDA) that its soy leghemoglobin was  “substantially similar” to proteins consumed daily by the global population, in the form of meat and other vegetables.

However, on the Impossible Foods website, it claims that the heme in the Impossible Burger is “identical” to the heme humans have been consuming for hundreds of thousands of years in meat and other foods. 

* The FDA told Impossible Foods that its arguments “do not establish safety of SLH (soy leghemoglobin) for consumption.” The company decided to sell the Impossible Burger to the public anyway.

* Impossible Foods relied on the expert testimony of scientists who have worked for or have links to Monsanto, the Gates Foundation, Philip Morris and all of the major biotechnology companies.

* 20 minutes after eating an Impossible Burger for the first time, a man Tweeted “went into anaphylactic shock & taken to ER.”

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One of the biggest stories in the food world over the past few years has been the Impossible Burger, the plant-based burger that bleeds when you bite into it.

The goal of the Impossible Burger is to help make a dent in climate change by offering a plant-based burger that does not come from an animal. Animals require a tremendous amount of water and feed, and also produce greenhouse gases. Because the burger is made from plants, the other thing that the Impossible Burger would do is to help alleviate the killing of animals.

Impossible Foods, which makes the Impossible Burger and has raised $257 million in venture capital funding from Khosla Ventures, Bill Gates and others, has captivated the food media landscape and vegans everywhere because it offered a burger-eating experience yet with no animals involved. Read more »


EXCLUSIVE: Nutiva Founder John Roulac Steps Down as CEO

EXCLUSIVE: Nutiva Founder John Roulac Steps Down as CEO

John Roulac, founder of Nutiva, the world’s leading organic brand of hemp, coconut, chia, and red palm superfoods, announced today that he is stepping down as CEO, a position he has held ever since founding the company in 1999. Aside from being one of the most successful entrepreneurs in the organic industry, he is also […]

Company Stories
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John Roulac, founder of Nutiva, the world’s leading organic brand of hemp, coconut, chia, and red palm superfoods, announced today that he is stepping down as CEO, a position he has held ever since founding the company in 1999.

Aside from being one of the most successful entrepreneurs in the organic industry, he is also one of the most longest tenured CEOs. So, his decision to pass the baton to CPG veteran Pankaj Talwar, who has held senior management roles at Goodman Fielder, Bimbo Bakeries and Procter & Gamble, and received his MBA from Harvard Business School, comes as a real surprise.

Under John’s leadership, Nutiva has certainly thrived, being named as one of Inc. magazine’s fastest-growing companies in America for seven years. Yet, his contributions extend far beyond bringing superfoods to supermarket shelves. Read more »


RISE Brewing Co. – NYC’s Next Big Success Story in the Organic Beverage Category

RISE Brewing Co. - NYC's Next Big Success Story in the Organic Beverage Category

In all honesty, I am not a huge coffee drinker. So, when it comes to the up-and-coming trends in the coffee world, I am definitely not ahead of the curve. Yet, when I was at BevNET Live recently and watched RISE Brewing Co. win the 13th Annual Beverage Showdown, it was clear that I was missing something. […]

Coffee Company Stories Drinks
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(Co-Founders Jarrett McGovern and Grant Gyesky accepting their award at BevNET Live. Photo courtesy of Nathan Brescia/BevNET)

In all honesty, I am not a huge coffee drinker. So, when it comes to the up-and-coming trends in the coffee world, I am definitely not ahead of the curve.

Yet, when I was at BevNET Live recently and watched RISE Brewing Co. win the 13th Annual Beverage Showdown, it was clear that I was missing something. And I knew that I had to take a closer look.

After I did, I thought to myself that this could very well be the next big organic beverage success story to come out of New York City. Read more »


Papa John’s Pizza Makes the Decision to Go Organic — Why This is So Important

Papa John's Pizza Makes the Decision to Go Organic -- Why This is So Important

In what is just more confirmation that the world is moving towards organic food, Papa John’s, the third-largest pizza delivery company, announced that it has launched an organic pilot program in its locations in Lexington, Kentucky. Customers in this market are now able to order pizzas that feature four freshly-sliced, organic toppings: Roma tomatoes, green […]

Company Stories
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In what is just more confirmation that the world is moving towards organic food, Papa John’s, the third-largest pizza delivery company, announced that it has launched an organic pilot program in its locations in Lexington, Kentucky.

Customers in this market are now able to order pizzas that feature four freshly-sliced, organic toppings: Roma tomatoes, green peppers, yellow onions, and mushrooms.

While major restaurant chains, including Papa John’s have made serious efforts to clean up their menu by removing artificial colors and flavors, the decision to offer organic ingredients has not been widely embraced just yet.

That is why this announcement by Papa John’s is so significant. Read more »


IMPORTANT AND URGENT: Help Save Ron Finley’s ‘Gangsta Garden’ in South Central LA

IMPORTANT AND URGENT: Help Save Ron Finley's 'Gangsta Garden' in South Central LA

UPDATE: THE RON FINLEY PROJECT HAS BEEN FULLY FUNDED AND SAVED!  THANK YOU FOR YOUR HELP AND FINANCIAL SUPPORT! If you are a frequent or new reader of my blog, I ask you to please do two things: 1) Watch the video above about Ron Finley, the ‘gangsta gardener’ in South Central LA. 2) Read […]

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UPDATE: THE RON FINLEY PROJECT HAS BEEN FULLY FUNDED AND SAVED!  THANK YOU FOR YOUR HELP AND FINANCIAL SUPPORT!

If you are a frequent or new reader of my blog, I ask you to please do two things:

1) Watch the video above about Ron Finley, the ‘gangsta gardener’ in South Central LA.

2) Read the below and help save his operation in Los Angeles. He is under a very serious threat of eviction, and we must do whatever we can to help save him. Ron is one of our own, and it is imperative that he continue with his very important work.

Over the past week or so, there have been emails circulating throughout the organic industry from John Foraker, President of Annie’s, about Ron Finley. Read more »


The Importance and Influence of Annie’s and Its President John Foraker Cannot Be Overstated

The Importance and Influence of Annie’s and Its President John Foraker Cannot Be Overstated

At the 2015 Natural Products Expo East trade show in Baltimore, I was invited to a private dinner with a handful of other journalists, hosted by Annie’s and General Mills. At the time, there was an incredible amount of acrimony between Big Food and the organic community, primarily over GMO-labeling. Most, if not all, of […]

Company Stories
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john-foraker-annies-ceo

(John Foraker, President of Annie’s)

At the 2015 Natural Products Expo East trade show in Baltimore, I was invited to a private dinner with a handful of other journalists, hosted by Annie’s and General Mills.

At the time, there was an incredible amount of acrimony between Big Food and the organic community, primarily over GMO-labeling. Most, if not all, of the major food companies had contributed hundreds of thousands or millions of dollars to defeat GMO-labeling campaigns in various states throughout the country, and organic consumers were furious. Read more »


AccelFoods is a Tremendous Addition to the Organic Food Industry

AccelFoods is a Tremendous Addition to the Organic Food Industry

I deal with organic food entrepreneurs all of the time, and one thing that I can say for certain is that building and managing these start-up businesses is no easy task. Aside from the fact that it may take several years to reach profitability (it took Stonyfield’s Gary Hirshberg 9 years to get there!), you […]

Company Stories Organic News
LivingMaxwell.com

accel-foods-organic-food-accelerator

I deal with organic food entrepreneurs all of the time, and one thing that I can say for certain is that building and managing these start-up businesses is no easy task.

Aside from the fact that it may take several years to reach profitability (it took Stonyfield’s Gary Hirshberg 9 years to get there!), you have to deal with rising food costs, a distribution system largely controlled by one major player, and the constant worry of food safety. And, of course, that doesn’t mention all of the other things like sales, marketing, public relations, legal, recruiting, and accounting,

Most entrepreneurs are tackling this industry for the very first time and have to figure out the nuances and complexity of the food business as they go. Invariably, many mistakes are made.

Understanding the challenges that these start-ups face, a company called AccelFoods has just launched to solve these exact problems. Read more »