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SunOpta divests ingredient company Tradin Organic, a Win-Win for Everyone

SunOpta divests ingredient company Tradin Organic, a Win-Win for Everyone

In the organic ingredient world, a significant transaction was announced this morning. SunOpta, a global company focused on plant-based foods and beverages, sold its organic ingredient sourcing and production business, Tradin Organic, to Amsterdam Commodities N.V. (Acomo) in a debt and cash-free transaction worth €330 million.

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LivingMaxwell.com

In the organic ingredient world, a significant transaction was announced this morning.

SunOpta, a global company focused on plant-based foods and beverages, sold its organic ingredient sourcing and production business, Tradin Organic, to Amsterdam Commodities N.V. (Acomo) in a debt and cash-free transaction worth €330 million. Read more »


Seeking a Delicious, Low Sugar Indulgence? Thankfully, Foodstirs has Launched an Organic Keto Chocolate Chip Cookie Mix

Seeking a Delicious, Low Sugar Indulgence? Thankfully, Foodstirs has Launched an Organic Keto Chocolate Chip C

The reality is that the older we get, the more responsible we become about decreasing our sugar intake. And while reducing the amount of sugar we consume may be the smart thing to do for our health, it is not always the easiest habit to embrace. Luckily, there are companies such as Foodstirs — a […]

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LivingMaxwell.com

The reality is that the older we get, the more responsible we become about decreasing our sugar intake.

And while reducing the amount of sugar we consume may be the smart thing to do for our health, it is not always the easiest habit to embrace.

Luckily, there are companies such as Foodstirs — a brand that completely understands the needs of the modern consumer. We want super-clean, organic ingredients that are sustainably-sourced but a product that does not force us to sacrifice taste.

The latest offering from Foodstirs — a keto chocolate chip cookie mix — encompasses all of that and an incredibly low amount of sugar as well.

“Our purpose is to provide spectacular Junk-Free sweet baked goods that are clean, better for you, and delicious. We believe this item is a new way for us to deliver on our purpose and promise to the world,” said Greg Fleishman, the company’s co-CEO and co-founder.

The organic keto chocolate chip cookie mix has 1 gram of added sugar per serving, with a total of 2 net carbs per serving. Not only is the product Non-GMO Project verified, but it is naturally gluten-free due to its use of almond and coconut flours. Read more »


What is Regenerative Organic Certified and Why it Could Become the New Gold Standard in Organic

What is Regenerative Organic Certified and Why it Could Become the New Gold Standard in Organic

If you are a consumer or participant in the organic industry, something new is set to hit the marketplace that you absolutely want to know about, and it is called the Regenerative Organic Certification (ROC). Started by three organizations — Patagonia, Dr. Bronner’s and Rodale Institute — the certification aims to raise the bar for […]

Company Stories
LivingMaxwell.com

If you are a consumer or participant in the organic industry, something new is set to hit the marketplace that you absolutely want to know about, and it is called the Regenerative Organic Certification (ROC).

Started by three organizations — Patagonia, Dr. Bronner’s and Rodale Institute — the certification aims to raise the bar for what organic represents.

But contrary to what one might believe, it is not a substitution for the USDA organic seal. Instead, it adds onto the USDA organic seal and is referred to as an “add-on” label. The USDA organic seal is a requirement, or a baseline, in order for a company to receive the ROC certification. Read more »


Farmer Direct Organic is Raising the Bar When it Comes to Fair Wages for Growers and Traceability for Consumers

Farmer Direct Organic is Raising the Bar When it Comes to Fair Wages for Growers and Traceability for Consumer

With more than 80% of U.S. consumers purchasing organic food on a regular basis, the industry continues to surge in popularity, and there are more organic brands – and choices – than ever. Yet, when one takes a deeper look at what is happening behind the scenes, the picture is rather unsettling. Most notably, the […]

Company Stories
LivingMaxwell.com

With more than 80% of U.S. consumers purchasing organic food on a regular basis, the industry continues to surge in popularity, and there are more organic brands – and choices – than ever.

Yet, when one takes a deeper look at what is happening behind the scenes, the picture is rather unsettling. Most notably, the farmers are suffering beyond imagination.

According to the USDA, projected 2019 median farm income was expected to be -$1,636, and a majority of farmers are forced to earn off-farm income to feed their families and keep their farms afloat.

Canada-based Farmer Direct Organic, a certified organic producer of grains, seeds and legumes, is acutely aware of this problem and is making it a cornerstone of the company’s operating philosophy. Read more »


DOCUMENTARY: The Importance of REBBL With A Cause and the Possibility that it Inspires

DOCUMENTARY: The Importance of REBBL With A Cause and the Possibility that it Inspires

When you mention the name REBBL to most people, the first thing that usually pops up is their favorite flavor of the company’s adaptogenic coconut elixirs. After all, these drinks are incredibly delicious and nutritious. And addictive. Yet, when you dig deeper and peel back the layers of this brand, a very inspirational story emerges.

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LivingMaxwell.com

When you mention the name REBBL to most people, the first thing that usually pops up is their favorite flavor of the company’s adaptogenic coconut elixirs.

After all, these drinks are incredibly delicious and nutritious. And addictive.

Yet, when you dig deeper and peel back the layers of this brand, a very inspirational story emerges. Read more »



So, What’s It Like to Sell Dr. Bronner’s Products?


So, What's It Like to Sell Dr. Bronner's Products?

Dr. Bronner’s may very well be the most unique company in the entire organic industry. Not only has it been producing super-high quality soaps, cleaning and personal care products, and coconut oils since 1948, but its unconventional approach and commitment to social and environmental issues truly set it apart. Most notably, the company gives 8.6% […]

Company Stories
LivingMaxwell.com

Dr. Bronner’s may very well be the most unique company in the entire organic industry.

Not only has it been producing super-high quality soaps, cleaning and personal care products, and coconut oils since 1948, but its unconventional approach and commitment to social and environmental issues truly set it apart.

Most notably, the company gives 8.6% of its revenues to hundreds of different causes. Yes, 8.6% of revenues — a staggering amount.

Led by its Cosmic Engagement Officer (CEO) David Bronner (above, right), this third-generation family company is incredibly committed to fair trade and regenerative organic agriculture and is one of the founders of the Regenerative Organic Certification; has been one of the main backers for the legalization of industrial hemp farming and supporters of Vote Hemp; advocates for the legalization of marijuana; helps fund research on psychedelics as a tool for healing trauma; donated millions of dollars over the years to push for GMO-labeling, on both the state and federal level; provides free health care to employees; puts caps on executive compensation; and so, so much more.

If there is a cause or political event that in some way impacts the organic industry, you can be assured that Dr. Bronner’s has made a statement about it or is involved in some capacity.

Given that this is such a unique brand, I wondered what it is like for the people who have to sell the company’s products to retailers — what do they talk about in the sales meetings, how much do the buyers already know, how much does the activism of the company matter, etc.

These were all questions that I posed to Director of Sales Marc De Rosa and Senior National Sales Manager Gina Coccari, two executives who were recently promoted to run the Dr. Bronner’s sales division. Read more »


Why Sun+Earth and Brother David’s are So Vital for Organic Stakeholders and Our Planet

Why Sun+Earth and Brother David’s are So Vital for Organic Stakeholders and Our Planet

(THIS POST ORIGINALLY APPEARED ON ORGANIC INSIDER. TO BECOME A SUBSCRIBER, CLICK HERE.) — David Bronner, the Cosmic Engagement Officer (CEO) of Dr. Bronner’s, saw this coming years ago. With California having legalized cannabis in 2016, he knew that this plant was headed down the path of other agricultural crops — mass industrialization, genetic engineering, […]

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LivingMaxwell.com

(Moon Made Farms, a Sun+Earth certified farm in California.)

(THIS POST ORIGINALLY APPEARED ON ORGANIC INSIDER. TO BECOME A SUBSCRIBER, CLICK HERE.)

David Bronner, the Cosmic Engagement Officer (CEO) of Dr. Bronner’s, saw this coming years ago.

With California having legalized cannabis in 2016, he knew that this plant was headed down the path of other agricultural crops — mass industrialization, genetic engineering, enormous energy consumption through fossil fuels, and the displacement of small-scale family farmers.

Where cannabis differs from other agricultural commodities, however, is that there can be no such thing as “organic cannabis” until the federal government stops classifying it as an illegal drug. Read more »