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Once Upon a Farm and Nature’s Path Take a Stand for Kids on the Mexican Border

Once Upon a Farm and Nature's Path Take a Stand for Kids on the Mexican Border

In light of the heartbreaking tragedy taking place at the Mexican border, where kids have been separated from their parents, a few organic food companies have taken a stand. John Foraker, Co-Founder and CEO of Once Upon a Farm, who played the leading role in saving Ron Finley’s “Gangsta Garden” in South Central Los Angeles […]

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(Photo courtesy of the Texas Civil Right Project via Twitter)

In light of the heartbreaking tragedy taking place at the Mexican border, where kids have been separated from their parents, a few organic food companies have taken a stand.

John Foraker, Co-Founder and CEO of Once Upon a Farm, who played the leading role in saving Ron Finley’s “Gangsta Garden” in South Central Los Angeles last year, wrote a letter on LinkedIn, challenging and calling out his fellow CEOs for staying quiet on this issue. Read more »


How REBBL’s New Banana Nut Protein Drink is Helping to Fulfill its Not for Sale Mission

How REBBL's New Banana Nut Protein Drink is Helping to Fulfill its Not for Sale Mission

Whenever I go to a market in NYC these days and check out the refrigerated section, I am constantly amazed by the inordinate amount of shelf space that REBBL occupies. But it’s for very good reason. Under the brilliant leadership of CEO Sheryl O’Loughlin, REBBL has become the hottest brand in the beverage world, and people […]

Company Stories Drinks Product Reviews Reviews
LivingMaxwell.com

Whenever I go to a market in NYC these days and check out the refrigerated section, I am constantly amazed by the inordinate amount of shelf space that REBBL occupies.

But it’s for very good reason.

Under the brilliant leadership of CEO Sheryl O’Loughlin, REBBL has become the hottest brand in the beverage world, and people have become obsessed with the company’s adaptogenic coconut milk drinks.

While the company is well on its way to becoming a household name, what is barely known is just how mission-driven REBBL is and that 2.5% of all sales go to Not for Sale, an organization which aims to end modern slavery and exploitation around the world.

Yet, what makes REBBL truly stand apart is that the business was created and imagined with the primary goal of having a positive social impact. Read more »


Uber-Successful Foodstirs is Making an Impact Far Away from the Baking Aisle

Uber-Successful Foodstirs is Making an Impact Far Away from the Baking Aisle

Within the last 12 months, organic baking start-up Foodstirs has quickly and firmly established itself as one of the hottest brands in the industry today. While it is undeniable that having a Hollywood celebrity as a co-founder has helped attract tremendous media attention and opened many doors, Foodstirs is leading the marketplace because it has […]

Company Stories Product Reviews Reviews
LivingMaxwell.com

(From l. to r., the founders of Foodstirs — Galit Laibow, Sarah Michelle Gellar, Greg Fleishman)

Within the last 12 months, organic baking start-up Foodstirs has quickly and firmly established itself as one of the hottest brands in the industry today.

While it is undeniable that having a Hollywood celebrity as a co-founder has helped attract tremendous media attention and opened many doors, Foodstirs is leading the marketplace because it has delivered a top-notch product line to a category that was ripe for innovation. With proven entrepreneur Galit Laibow as CEO, long-time industry veteran and brand-building guru Greg Fleishman as COO, and marketing standout Sarah Michelle Gellar as Chief Creative Officer, the company’s intentions were clear from the very beginning.

“Foodstirs is about the power of baking, and we wanted to help create an experience that allows families to connect with each other in an easy and convenient way. Our product is empowering them to do this,” said Greg Fleishman. Read more »


EXCLUSIVE INTERVIEW: Hollywood Actress Jennifer Garner and Organic Food Veteran John Foraker Join Once Upon a Farm as Co-Founders

EXCLUSIVE INTERVIEW: Hollywood Actress Jennifer Garner and Organic Food Veteran John Foraker Join Once Upon a

In what is sure to send shockwaves throughout the entire industry, A-list celebrity Jennifer Garner and John Foraker, former President of Annie’s, have signed on to become co-founders of organic baby food company Once Upon a Farm, alongside current co-founders Cassandra Curtis and Ari Raz. Having recently stepped down as the head of Annie’s, where […]

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LivingMaxwell.com

(Once Upon a Farm founding team — John Foraker, Jennifer Garner, Cassandra Curtis, Ari Raz)

In what is sure to send shockwaves throughout the entire industry, A-list celebrity Jennifer Garner and John Foraker, former President of Annie’s, have signed on to become co-founders of organic baby food company Once Upon a Farm, alongside current co-founders Cassandra Curtis and Ari Raz.

Having recently stepped down as the head of Annie’s, where he led the company for 18 years and negotiated its sale to General Mills for $820 million, John Foraker is one of the most accomplished and respected executives the organic industry has ever seen. And if you combine that with Jennifer Garner’s star power, branding acumen and dedication to both healthy food and helping children, Once Upon a Farm will be a very, very serious force in the fast-growing organic baby food segment. Read more »


BREAKING: Impossible Foods is “Misleading Consumers” About its GMO Protein, FDA Rejects the Claim That it is Safe for Consumption

BREAKING: Impossible Foods is "Misleading Consumers" About its GMO Protein, FDA Rejects the Claim That it is S

* Impossible Foods is “misleading consumers” about the key ingredient in the Impossible Burger. * The Company told the U.S. Food & Drug Administration (FDA) that its soy leghemoglobin was  “substantially similar” to proteins consumed daily by the global population, in the form of meat and other vegetables. However, on the Impossible Foods website, it claims […]

Company Stories Food Safety
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(The Impossible Burger from Impossible Foods)

* Impossible Foods is “misleading consumers” about the key ingredient in the Impossible Burger.

* The Company told the U.S. Food & Drug Administration (FDA) that its soy leghemoglobin was  “substantially similar” to proteins consumed daily by the global population, in the form of meat and other vegetables.

However, on the Impossible Foods website, it claims that the heme in the Impossible Burger is “identical” to the heme humans have been consuming for hundreds of thousands of years in meat and other foods. 

* The FDA told Impossible Foods that its arguments “do not establish safety of SLH (soy leghemoglobin) for consumption.” The company decided to sell the Impossible Burger to the public anyway.

* Impossible Foods relied on the expert testimony of scientists who have worked for or have links to Monsanto, the Gates Foundation, Philip Morris and all of the major biotechnology companies.

* 20 minutes after eating an Impossible Burger for the first time, a man Tweeted “went into anaphylactic shock & taken to ER.”

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One of the biggest stories in the food world over the past few years has been the Impossible Burger, the plant-based burger that bleeds when you bite into it.

The goal of the Impossible Burger is to help make a dent in climate change by offering a plant-based burger that does not come from an animal. Animals require a tremendous amount of water and feed, and also produce greenhouse gases. Because the burger is made from plants, the other thing that the Impossible Burger would do is to help alleviate the killing of animals.

Impossible Foods, which makes the Impossible Burger and has raised $257 million in venture capital funding from Khosla Ventures, Bill Gates and others, has captivated the food media landscape and vegans everywhere because it offered a burger-eating experience yet with no animals involved. Read more »


EXCLUSIVE: Nutiva Founder John Roulac Steps Down as CEO

EXCLUSIVE: Nutiva Founder John Roulac Steps Down as CEO

John Roulac, founder of Nutiva, the world’s leading organic brand of hemp, coconut, chia, and red palm superfoods, announced today that he is stepping down as CEO, a position he has held ever since founding the company in 1999. Aside from being one of the most successful entrepreneurs in the organic industry, he is also […]

Company Stories
LivingMaxwell.com

John Roulac, founder of Nutiva, the world’s leading organic brand of hemp, coconut, chia, and red palm superfoods, announced today that he is stepping down as CEO, a position he has held ever since founding the company in 1999.

Aside from being one of the most successful entrepreneurs in the organic industry, he is also one of the most longest tenured CEOs. So, his decision to pass the baton to CPG veteran Pankaj Talwar, who has held senior management roles at Goodman Fielder, Bimbo Bakeries and Procter & Gamble, and received his MBA from Harvard Business School, comes as a real surprise.

Under John’s leadership, Nutiva has certainly thrived, being named as one of Inc. magazine’s fastest-growing companies in America for seven years. Yet, his contributions extend far beyond bringing superfoods to supermarket shelves. Read more »


RISE Brewing Co. – NYC’s Next Big Success Story in the Organic Beverage Category

RISE Brewing Co. - NYC's Next Big Success Story in the Organic Beverage Category

In all honesty, I am not a huge coffee drinker. So, when it comes to the up-and-coming trends in the coffee world, I am definitely not ahead of the curve. Yet, when I was at BevNET Live recently and watched RISE Brewing Co. win the 13th Annual Beverage Showdown, it was clear that I was missing something. […]

Coffee Company Stories Drinks
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(Co-Founders Jarrett McGovern and Grant Gyesky accepting their award at BevNET Live. Photo courtesy of Nathan Brescia/BevNET)

In all honesty, I am not a huge coffee drinker. So, when it comes to the up-and-coming trends in the coffee world, I am definitely not ahead of the curve.

Yet, when I was at BevNET Live recently and watched RISE Brewing Co. win the 13th Annual Beverage Showdown, it was clear that I was missing something. And I knew that I had to take a closer look.

After I did, I thought to myself that this could very well be the next big organic beverage success story to come out of New York City. Read more »