Regenerative agriculture is a major trend in the organic food world these days, but for many people, it is a confusing and uncertain term.
Wanting people to understand just what ‘regenerative’ means and how the company is embracing this agricultural practice around the world, Dr. Bronner’s has just released an inspirational and compelling new documentary called Journey to Pavitramenthe.
This short film tells the story of fair trade, small-scale farmers in Bareilly, India – located in the state of Uttar Pradesh, 170 miles east of Delhi — who produce regenerative organic mint oil for Dr. Bronner’s products.
“Industrial chemical agriculture on a global scale is a massive cause of greenhouse gas emissions and hence the accelerating rate of climate change. Alongside the move to renewable energy sources, a crucial way to mitigate climate change is through widespread adoption of regenerative organic agriculture practices that sequester atmospheric carbon as stable soil organic matter,” said David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner’s. “This short documentary sheds light on how companies can construct supply chains from the ground up that build healthy soil and healthy communities.” Read more »