Announcing a Freemium version! Get your FREE subscription to Organic Insider today!

About Max Goldberg

Here are my most recent posts

Kelp – Making its Way Into My Diet

Kelp - Making its Way Into My Diet

I have always been a big fan of sea vegetables. Mostly, it has either been nori or dulse. However, organic kelp is something that I have been digging into a lot as of late. For those who don’t know, kelp is a sea vegetable. If you’ve ever had sushi, the black edible “paper” on the […]

Product Reviews Sea Vegetables
LivingMaxwell.com

I have always been a big fan of sea vegetables. Mostly, it has either been nori or dulse. However, organic kelp is something that I have been digging into a lot as of late.

For those who don’t know, kelp is a sea vegetable. If you’ve ever had sushi, the black edible “paper” on the outside of the roll is actually seaweed – nori.

If you are eating kelp dry and right out of the bag, like I do, then you will find it very, very tough and very, very salty. I mean ridiculously salty. Naturally salty, that is.

When using kelp in soups or stews, it will expand and become much more tender and easily-chewable. Kelp can also be roasted, boiled, sauteed or marinated.

I am adding kelp into my diet because I want to increase the amount of iodine I consume. Kelp is also rich in minerals and trace elements, including calcium, potassium and magnesium, and it offers substantial amounts of some of the B vitamins.

My preferred brand of choice of kelp is Maine Coast Sea Vegetables. Read more »


Organic Coconut Water by Exotic Superfoods – A Fantastic Drink

Organic Coconut Water by Exotic Superfoods - A Fantastic Drink

One of the organic food trends that I predicted for this year was the continued growth of coconut water. There is a product on the market by a company called Exotic Superfoods (great name, isn’t it?) that sells certified organic young Thai coconut water. Why is this so novel? Well, the white young Thai coconuts […]

Company Stories Product Reviews Superfoods
LivingMaxwell.com

One of the organic food trends that I predicted for this year was the continued growth of coconut water.

There is a product on the market by a company called Exotic Superfoods (great name, isn’t it?) that sells certified organic young Thai coconut water.

Why is this so novel?

Well, the white young Thai coconuts that you see in the market are not organic. They are shipped from Thailand in formaldehyde in order to prevent mold from growing on the outside. Yes, formaldehyde. The same stuff they use on a corpse.

Exotic Superfoods gets around this whole mold issue by bottling the water in Thailand and shipping them frozen to the US. When you buy them here, you usually buy them frozen and have to let them defrost before drinking.

Nevertheless, non-organic coconuts are widely used in the raw food world, which generally prides itself on organic food.  Read more »


Anna Lappé's Diet for a Hot Planet – Video Book Review

Anna Lappé's Diet for a Hot Planet - Video Book Review

In her book Diet for a Hot Planet, Anna Lappé discusses how today’s agricultural system is impacting global warming and what we can do about it. Food’s role in the warming of our environment does not get enough attention but hopefully Diet for a Hot Planet will help reverse that. This theme was actually one […]

Video Book Reviews
LivingMaxwell.com

In her book Diet for a Hot Planet, Anna Lappé discusses how today’s agricultural system is impacting global warming and what we can do about it.

Food’s role in the warming of our environment does not get enough attention but hopefully Diet for a Hot Planet will help reverse that. This theme was actually one of my five organic food trends that I predicted earlier this year.

Anna Lappé discusses how the huge amount of processed food we consume and livestock we raise, along with GMOs, millions and millions of pounds of pesticides and fertilizer, soil destruction and many other factors, contribute to global warming.

Diet for a Hot Planet is incredibly well-researched and informative, and is a must-read book for anyone who cares about organics and the environment. Anna Lappé, a fellow Brown University alum, has put out a very important piece of work.

The book is available on Amazon by clicking HERE.


URGENT: Update on Food Safety Bill – Take Further Action to Protect Organics

URGENT: Update on Food Safety Bill - Take Further Action to Protect Organics

I know that lately I have been writing a lot about legislative events in Washington D.C., as it relates to organic food, but the Food Safety Modernization Act (S. 510) could reach the Senate floor as early as tomorrow. Based on information that I received this afternoon, several improvements have been made to the bill […]

Organic Regulation
LivingMaxwell.com

I know that lately I have been writing a lot about legislative events in Washington D.C., as it relates to organic food, but the Food Safety Modernization Act (S. 510) could reach the Senate floor as early as tomorrow.

Based on information that I received this afternoon, several improvements have been made to the bill but more are needed to protect local and small farms and processing facilities who sell to restaurants, food co-ops, groceries, schools and wholesalers.

Senator Jon Tester (D-MT) has put forth a VERY IMPORTANT amendment that would exempt small farm and small food processing facilities, as well as small and mid-sized farmers, who primarily direct market their products to consumers, stores or restaurants within their region. Getting the Tester Amendment included in this bill is of paramount importance.

Please call your senator and tell them: I am a constituent of ________ and I urge him/her to support the Tester Amendment and Tester Language in the Food Safety Bill. The Tester Amendment will exempt small farm and food facilities and farmers who direct market their products to consumers, stores and restaurants. We need a food safety bill that will crack down on the corporate food giants without creating unnecessary restrictions and red tape on small family and mid-sized farms. The health of our country depends on this.

Click HERE for a list of all senators and their phone numbers.

This was a press release from last April from Senator Tester’s website regarding the food safety bill.


Sen. Tom Coburn (R-OK) Delays Food Safety Bill — Thankfully

Sen. Tom Coburn (R-OK) Delays Food Safety Bill -- Thankfully

While I am all for improved food safety in this country, especially with the recent egg salmonella scare , the current food safety bill that has been working its way through Congress is a step in the wrong direction. Why? – It has the potential to kill organic, local and community food production. The rules […]

FDA Food Safety Organic Regulation
LivingMaxwell.com

While I am all for improved food safety in this country, especially with the recent egg salmonella scare , the current food safety bill that has been working its way through Congress is a step in the wrong direction.

Why?

– It has the potential to kill organic, local and community food production. The rules and bureaucracy would make it impossible for the little guys to compete.

As it is now, many small organic farmers choose to avoid or unable to afford the certification process because of the cost and red tape.

– It is endorsed by “industry”.  Anything that is endorsed by industry is something that I am very wary of. After you watch the movie Food, Inc., you’ll see that the industry is the problem.

– There is a section of the bill that allows the Secretary to keep provisions of the bill secret. Yes, secret! This is due to national security reasons.

– After the debacle with genetically-engineered salmon, I don’t trust the FDA to do the right thing when it comes to protecting the integrity of organic. Read more »


Organic Wine – Does it Contain Sulfites?

Organic Wine - Does it Contain Sulfites?

In wine, there are naturally occurring sulfites and added sulfites. The naturally occurring sulfites are a by-product of the fermentation process and it is nearly impossible to have a sulfite-free wine. Winemakers have been working with sulfite agents, added sulfites, for hundreds of years. They were originally introduced in Europe as a preservative and are […]

Drinks Pesticides Wine
LivingMaxwell.com


In wine, there are naturally occurring sulfites and added sulfites. The naturally occurring sulfites are a by-product of the fermentation process and it is nearly impossible to have a sulfite-free wine.

Winemakers have been working with sulfite agents, added sulfites, for hundreds of years. They were originally introduced in Europe as a preservative and are used to prevent spoiling.

It is possible, however, to have a wine that is free of added sulfates and that is organic wine. The four main attributes of USDA certified organic wine are:

– Made from grapes that are certified organic

– No toxic or synthetic chemicals, preservatives or pesticides may be used in the grape-growing process

– No added sulfites in the winemaking process

– The sulfite level (from naturally occurring sulfites) cannot exceed 20 parts per million.

Aside from USDA certified organic wine, which is not too common, there is also wine that has “made from organic grapes” on the label. The two main differences difference between a wine that is “made from organic grapes” and a USDA certified organic wine:

– It can contain added sulfites

– Approved sulfite level is higher — 100 parts per million. Read more »


Organic Avenue Takes on Fashion Week

Organic Avenue Takes on Fashion Week

Organic Avenue, an organic take-out place that sells pressed juice, juice cleanses and raw vegan food, now has a presence at Fashion Week. Needless to say, this is a very positive development. For the many people who work during Fashion Week (fashion journalists, buyers, models, etc.), their days consist of running from show to show […]

Company Stories Organic Restaurants Pressed Juice Video Restaurant Reviews Water
LivingMaxwell.com

Organic Avenue, an organic take-out place that sells pressed juice, juice cleanses and raw vegan food, now has a presence at Fashion Week.

Needless to say, this is a very positive development. For the many people who work during Fashion Week (fashion journalists, buyers, models, etc.), their days consist of running from show to show to show to show with little to no time to eat well.

Organic Avenue has set up a pop-up juice bar in Lincoln Center, the new location of Fashion Week, so that these individuals can get some proper nutrition when they are on the run.

The limited menu includes: watermelon juice, coconut water, green juice (Green Love), cacao smoothies, gazpacho, lemon lime shakes and purified alkaline water.

Organic Avenue at Fashion Week is a phenomenal sight and a continuation of a very promising trend that I am seeing – organic restaurants expanding to non-traditional venues.

Stonyfield Cafe, an organic/natural cafe, set up shop at the US Open tennis tournament this year and organic food trucks are popping up all over the place.

If you are at Fashion Week at Lincoln Center and or are in the Upper West Side in Manhattan, stop by Organic Avenue’s juice bar.

It is located in the lobby at Alice Tully Hall, located on Broadway between 65th and 66th.