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Final Reflections on Costa Rica, What the Heck is a Biodigester, What Noni Looks Like

Before heading down to Costa Rica, I had no idea that it would be one of the best trips that I would ever take and that it would impact me so greatly.

Now back in New York City, I have been trying to wrap my arms around why I loved it so much. Three main things come to mind:

1) First and foremost, it was a phenomenal group of people on the trip. Despite the fact that almost none of us had ever met before, we all got along really, really well. No drama, very easy, and everyone was extremely likeable.

Additionally, the individuals from EARTH University who hosted and took us around Costa Rica were beyond gracious. Their warmth and concern for our well-being was just truly amazing.

On my flight back home from San Jose to Miami, I happened to sit next to someone who graduated from EARTH University in 1999. One of the things I told him was that I couldn’t get over how great the service was in Costa Rica, and he totally agreed. It’s a commitment to service that we just don’t have in the U.S., and the people from EARTH University certainly went above and beyond anything that we could have imagined.

2) The trip to Costa Rica was incredibly educational and inspirational. As I mentioned in my video, visiting EARTH University is probably the highlight of my two years doing livingmaxwell. This is an institution that is really changing the world and doing it with impoverished youth in developing countries.

I loved going onto the banana plantation and learning about all aspects of sustainable banana production.

Meeting the women entrepreneurs who receive microloans from the Whole Planet Foundation really moved me.

And it was fascinating to see how EARTH University is deploying biodigesters into poor, local farming communities. Since most farms have animals, the waste ends up in rivers and gets into the water supply.

The biodigester (see video below) is an inexpensive way to convert the waste to methane, which can be used as electricity. In the process, money is saved, less global warming will occur, the water supply won’t be polluted, and trees won’t have to be cut down (as a source of heat).

When we were installing a biodigester on a farmer’s property, he showed us a noni tree. I’ve seen noni juice many, many times before in health food stores but never knew what the actual fruit looked like.

3) Lastly, I loved being back in Latin America. Speaking Spanish is a huge passion of mine, and I am fascinated by all things Latin – the food, the people, the music, the language, the outlook on life, the history.

Despite having spent a lot of time throughout the region, mostly in Argentina, Ecuador and Mexico, this was my first time back in more than a decade. And I guess I realized just how much I missed it.

I hope you enjoyed all of my posts and videos from Costa Rica. It was a very special week.

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Living Maxwell

Company Stories

Trailblazing Marketing and Communcations Firm Christie & Co. Celebrates its 30th Anniversary

(The brain trust of Christie & Co — from l. to r., Alissa Sears, vice president of strategy & navigation; Gillian Christie, founder/CEO)

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When people think of the pioneers in the natural products industry, the founders of iconic CPG brands often come to mind.

However, what cannot be forgotten is that a select number of very savvy people were working behind the scenes to popularize these companies, in the media and with consumers, through storytelling. And without them, the success of the organic food sector would not be where it is today.

One such individual is Gillian Christie, the founder/CEO of Christie & Co., a marketing and communications firm based in Santa Barbara, CA. Along with her daughter Alissa Sears, vice president of strategy & navigation, Gillian leads this full-service agency, which has just celebrated its 30th anniversary.

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Living Maxwell

Company Stories

Sol Simple Solar Dried Organic Bananas – A Fantastic Product and An Amazing Story

I can’t tell you how gratifying it is to share with you great-tasting organic products that are also making a big difference in the world.

One such product that I recently discovered at Whole Foods Tribeca is Sol Simple Solar Dried Bananas.

Produced in Nicaragua, the organic bananas come in thin spears and are dried indoors using a solar drying technology, which enables Sol Simple to reduce carbon emissions.

According to the company, traditional outdoor drying techniques take 2-3 days, expose the fruit to mold and bacteria, and allow the fruit to oxidize.

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Organic Insider

Company Stories

Farmer Direct Organic is Raising the Bar When it Comes to Fair Wages for Growers and Traceability for Consumers

With more than 80% of U.S. consumers purchasing organic food on a regular basis, the industry continues to surge in popularity, and there are more organic brands – and choices – than ever.

Yet, when one takes a deeper look at what is happening behind the scenes, the picture is rather unsettling. Most notably, the farmers are suffering beyond imagination.

According to the USDA, projected 2019 median farm income was expected to be -$1,636, and a majority of farmers are forced to earn off-farm income to feed their families and keep their farms afloat.

Canada-based Farmer Direct Organic, a certified organic producer of grains, seeds and legumes, is acutely aware of this problem and is making it a cornerstone of the company’s operating philosophy.

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livingmaxwell: a guide to organic food & drink