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Living Maxwell

Company Stories

Exclusive Interview with Whole Foods Co-CEO Walter Robb, President A.C. Gallo: “All GMOs will be Labeled in Our Stores by 2018”

Yesterday at Natural Products Expo West, the biggest organic trade show of the year, Whole Foods made a HUGE announcement.

The company said that by 2018, all products in its U.S. and Canadian stores must be labeled to indicate whether they contain genetically-modified organisms (GMOs).

The importance of this announcement cannot be underestimated. Why?

Right now, there are 62 countries around the world that require GMOs to be labeled, but the U.S. is not one of them.

By mandating that its suppliers label any products which contain GMOs, Whole Foods has made a enormous commitment to transparency and has gone above and beyond what federal laws require.

Immediately after the announcement to the press at Expo West, I was able to get the very first interview with the company and spoke with Co-CEO Walter Robb and President A.C. Gallo.

What struck me was how candid Walter Robb was when discussing the feedback from Whole Foods’ customers about how the company has handled GMOs in the past.

All I can say is major, major kudos to Whole Foods for taking this tremendous step in protecting our fundamental right to know what is in our food.

Awesome job!!!

A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

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Organic Insider

Company Stories

With its New GMO-Labeling Rule, the USDA Has Completely Failed the American Consumer

Based on what we have seen from the current administration’s USDA — the scrapping of the organic animal welfare rules, allowing hydroponics in organic even though it is a complete violation of the Organic Foods Production Act of 1990, and turning a blind eye to ‘organic factory farms’ – should anyone be the least bit surprised that the recently released GMO-labeling rules completely fail the American consumer?

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A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

Living Maxwell

Company Stories

Trailblazing Marketing and Communcations Firm Christie & Co. Celebrates its 30th Anniversary

(The brain trust of Christie & Co — from l. to r., Alissa Sears, vice president of strategy & navigation; Gillian Christie, founder/CEO)

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When people think of the pioneers in the natural products industry, the founders of iconic CPG brands often come to mind.

However, what cannot be forgotten is that a select number of very savvy people were working behind the scenes to popularize these companies, in the media and with consumers, through storytelling. And without them, the success of the organic food sector would not be where it is today.

One such individual is Gillian Christie, the founder/CEO of Christie & Co., a marketing and communications firm based in Santa Barbara, CA. Along with her daughter Alissa Sears, vice president of strategy & navigation, Gillian leads this full-service agency, which has just celebrated its 30th anniversary.

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