Veria Living Hosts a “Veria Voices” Dinner at Pure Food and Wine in NYC

Written by Max Goldberg on September 14, 2012. Follow Max on Twitter: @livingmaxwell.

Last night at Pure Food and Wine, Veria Living, the leading media company dedicated to health and wellness, had a party to celebrate the launch of Veria Voices.

As it was pitched to us, Veria Voices is “an exciting new programming initiative designed to give the top leaders in wellness a significant voice across all of the Veria platforms – TV, Internet, mobile” and the five of us above (l to r, Jess Underhill, Elena Brower, Rebekah Borucki, Matt Stabile) were selected to be the initial Voices.

Prior to our dinner, I knew that Veria Living wasn’t doing much in terms of organic but was convinced this could be a huge area of growth and opportunity for the company.

After speaking with the management team and listening to its goals, I became very, very encouraged. Why?

Veria Living appears to be ready, willing and enthusiastic to spread the message about organic food. And as you can imagine, this was music to my ears.

Veria Voices starts filming on Thursday, and I will keep you posted as to what happens with the show.

As for the amazing food that we were served at Pure Food and Wine, this is what I had.


Salad of wild arugula with avocado and strawberries, blue cashew cheese, and crispy fennel. The dressing was a fennel herb vinaigrette.


This sweet corn and cashew tamale came with chile spiced portabella, salsa verde, cashew coconut sour cream, avocado, and raw cacao mole.

I’ve eaten many, many times at Pure Food and Wine over the years and this may have been the best dish yet. The flavor profile was complex, it had a crunchy texture, and the cacao mole rounded it off in a perfect way. To be honest, words cannot do it justice.


Always spectacular, rich, and decadent, the classic sundae was made with vanilla and chocolate ice cream, chocolate and cherry framboise, sliced bananas, candied almonds, and vanilla cream.

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  1. It was great meeting you last night! I’m excited to see where this project goes.

    Written by Jess on September 14, 2012 @ 4:49 pm
  2. Awesome…Congrats Max and look forward to Veria Voices! As a fellow health advocate, I am excited to hear that there is yet another platform to spread the good word about quality food and healthy living. I really like your work and look forward to reading more. Now if you could just virtually share a taste of your sundae… :) -Marissa (Owner of Hip & Healthy Kids –

    Written by Marissa on September 14, 2012 @ 4:50 pm
  3. Hi Jess,

    Great meeting you as well! Yes, this should be very exciting.

    Have a fantastic weekend!

    Live well,

    Written by Max Goldberg on September 14, 2012 @ 4:57 pm
  4. Hi Marissa,

    Thanks so much! I am excited to see what the final program looks like, and I’m very optimistic about Veria Living as a company. Great people that I met last night.

    Ohhhhhh, that sundae. You have no idea. It is off the charts amazing!!

    Live well,

    Written by Max Goldberg on September 14, 2012 @ 4:59 pm
  5. Looks like amazing night Max – I’m so excited for you and jealous of that sundae I know tastes oooo soooo good!

    Written by Vani on September 14, 2012 @ 7:56 pm
  6. Thanks Vani!! The food that night was the absolute best that I can remember. Wow, amazing!!!

    Live well,

    Written by Max Goldberg on September 15, 2012 @ 8:52 am
  7. Great to meet you Max. Loved the pictures of the tamales too, I kind of wish I had an order of those tonight!

    Written by Matt Stabile on September 16, 2012 @ 10:02 pm
  8. Hi Matt,

    Likewise! Yes, they were awesome. We’ll have to go back one day.

    Talk to you soon!

    Live well,

    Written by Max Goldberg on September 17, 2012 @ 5:16 pm

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