Top 5 Organic Food Products from Natural Products Expo West 2013

Written by Max Goldberg on March 16, 2013. Follow Max on Twitter: @livingmaxwell.

I recently got back from Natural Products Expo West 2013 and had an absolutely amazing time.

Even though Whole Foods’ announcement – that it would be labeling GMOs sold in its stores by 2018 – was the big news of the show, there were still plenty of great products that captured my attention.

Here are my Top 5 Organic Products from Expo West 2013.



This red lentil rotini by Tolerant Foods got a huge reception at the show. And for good reason.

Not only was the taste outstanding, but the ingredients and nutritional profile were equally as impressive.

Made from nothing more than red lentil flour, this organic pasta offers 21 grams of protein per serving and provides 54% of the recommended daily fiber intake. This product is gluten-free, vegan, kosher, and non-GMO verified.

It will be available nationwide at the end of April, and I can’t wait to start making organic red lentil rotini for dinner.




When have you ever had organic hummus that comes in a glass jar?

For me, the answer is never – until now. All of the hummus that I have purchased up until this point has been in plastic containers, and it always has had a very processed taste to it.

So, when I came across Love & Hummus in its glass jar, I knew immediately that this was going to be something special.

Not only did the glass jar from Love & Hummus provide a distinct freshness, but the product offered a different – lighter, less whipped, and more homemade – texture. It was excellent.

My days of eating hummus out of a plastic container might be over, now that I know that a better alternative is out there.

Love & Hummus is available for purchase at stores in the San Francisco area and online.



For a second year in a row, Sawmill Hollow Family Farm has made this list.

Last year, they made it with their aronia powder – 2x the amount of antioxidants as acai, 3x the amount of antioxidants as blueberries, and 600% more resveratrol than red grapes.

This year, their new product of freeze-dried aronia and wheatgrass really wowed me.

Not only are you getting aronia, a superfood with an incredibly high ORAC score (antioxidant measurement), but you’re also getting wheatgrass powder.

As you may know, I am a massive fan of wheatgrass, which very well could be the single best food on the planet.

The other thing that I loved about this product is that it will be coming in glass bottles, something very important for green powders to help prevent oxidation and maintain freshness.

This organic aronia and wheatgrass powder will be available for sale later this year on the company’s website.



Ask me what is the one category within the organic food sector where there is a lot of room for improvement, and I will tell you salad dressings.

I am sorry but I am just not impressed with most of the current offerings of organic salad dressings. They are either too oily, too processed, too “unfresh”, or lack a good taste.

That is why I totally flipped out over the salad dressings by Canadian-based Raw Foodz, and my favorite of the bunch was the Greek one. The taste completely mimicked that of a traditional Greek dressing, and it was incredibly light and refreshing.

The product is 100% raw, vegan, and non-GMO. Its ingredients include extra-virgin olive oil, apple cider vinegar, oregano, filtered water, coconut sugar, hemp seeds, nutritional yeast, onion powder, celery seed, and sea salt.

The organic, raw salad dressings by Raw Foodz are currently available throughout Canada, and U.S. distribution is expected later this year.



There are plenty of organic pancake mixes on the market, but this was the very first one that I have come across that is vegan, non-GMO, gluten-free, and contains sprouted protein powder.

Yes, sprouted brown rice protein powder in a pancake mix. How brilliant is that????

Let’s give Wholesome Chow, a veteran of organic and gluten-free baking mixes, an “A” for innovation.

The full ingredient list includes white rice flour, brown rice flour, sprouted brown rice protein powder, potato starch, tapioca starch, baking soda, evaporated sea salt, and xantham gum.

No longer will pancakes be just a guilty pleasure but you can now get some serious protein out of them. This organic pancake mix will be available on the company’s website next week and at retailers nationwide sometime this year.


Want to learn about the best and most interesting organic food products on the market? If so, make sure that you are subscribed to my newsletter list.

To join this list, enter your email below and I’ll send you my Top 5 Inexpensive Ways to Shop Organic.

Signature: Thanks for stopping by

Other Posts You May Enjoy


  1. what a wonderful line-up of new products!!! i think they all look amazing and will look forward to trying them. it’s certainly nice to have someone scoop out new organic products! keep up all the great work you do.

    Written by kerry surface on March 16, 2013 @ 4:15 pm
  2. I’m a HUGE lover of pancakes, so you definitely had my attention at that last product on the list ^.^ Seriously though, I’d love to sample all of these items and give them a try-I’m all about finding and trying new things especially now that I’m trying to be extra watchful as to what I put into my body!

    Written by Kayla @ TheEclecticElement on March 16, 2013 @ 4:17 pm
  3. Max,
    You are my most trusted Eyes and Ears. I wish I could have attended the Expo but until then I so appreciate your carefully screened recommendations which will go straight to my patients and be featured in next month’s newsletter.
    Sending best regards and looking forward to a cup of Spring tea.

    Written by Caroline Nation on March 18, 2013 @ 11:06 am
  4. This is awesome Max. Thanks for the review. I can’t wait to try the red lentil pasta and the pancake mix. I didn’t go to Expo and feel like you did the work I wanted to do there!

    Written by Nan on March 18, 2013 @ 1:42 pm
  5. The best thing about all these products is the wonderful packaging! I intended to be very disappointed when I clicked the link, thinking I would see plastic galore and greenwashing. How pleasant to be wrong!

    Written by Good Green Witch on March 18, 2013 @ 2:33 pm
  6. Thanks so much Kerry!!!

    Written by Max Goldberg on March 18, 2013 @ 2:46 pm
  7. Hi Kayla,

    Those pancakes definitely caught my eye as well, and I can’t wait to make them at home.

    Live well,

    Written by Max Goldberg on March 18, 2013 @ 2:46 pm
  8. So kind of you to say Caroline!!! It was a great show and maybe you’ll be able to make it next year.

    See you soon!

    Written by Max Goldberg on March 18, 2013 @ 2:48 pm
  9. Hi Nan,

    The red lentil pasta was excellent and for sure I’ll be making it at home. The actress Marilu Henner was at the show and was RAVING about the product!!

    Live well,

    Written by Max Goldberg on March 18, 2013 @ 2:49 pm
  10. Organic companies are increasingly paying more attention to the packaging – which they very well should be.

    Thanks for sharing.

    Live well,

    Written by Max Goldberg on March 18, 2013 @ 2:50 pm
  11. These are definitely impressive, thank you for sharing!

    Written by Elena Byrne on March 18, 2013 @ 3:34 pm
  12. Nice work Max!

    Written by Diane on March 18, 2013 @ 10:23 pm
  13. Hi There! This may be a silly question, but do you have to be involved in the food, nutrition, or health industry to attend this expo? …Or other expo’s for that matter? Are they generally free to the public? Do you know of any coming up that are notable, I would love to attend? And thanks so much for this recap, it was great!

    Written by Brooke on March 21, 2013 @ 9:13 am
  14. My pleasure Elena! Glad you liked them.

    Live well,

    Written by Max Goldberg on March 23, 2013 @ 3:11 pm
  15. Thanks so much Diane!!

    Written by Max Goldberg on March 23, 2013 @ 3:11 pm
  16. Hi Brooke,

    It is for the trade only and is not free but you can apply and there is a good chance that you’ll approved to go, if you work in organic/health/related service business.

    Live well,

    Written by Max Goldberg on March 23, 2013 @ 3:16 pm
  17. The pasta and pancakes look amazing! How much are these items and where can you find them?

    Written by Planet Organics on March 28, 2013 @ 9:31 pm
  18. Hi Planet Organics,

    Pasta: Not on the market yet, you’ll have to check with the companies for suggested retail price.
    Pancakes: Is on the company’s website now and the price is $12.99.

    Live well,

    Written by Max Goldberg on March 29, 2013 @ 9:13 am
  19. These kind of expos helps in promoting natural products and in making them popular by sharing knowledge about them. There should be more and more events like this.

    Written by Organic Food on April 3, 2013 @ 8:21 am
  20. There are more and more popping up all over the world.

    Live well,

    Written by Max Goldberg on April 4, 2013 @ 10:35 pm
  21. […] That is why I totally flipped out when I came across the red lentil pasta by Tolerant Foods at Natural Products Expo West earlier this year. I was so excited about this pasta that I immediately named it to my Top 5 Organic Products of the Show. […]

    Pingback by Organic, gluten-free, bean pastas by Tolerant are Fantastic on December 17, 2013 @ 2:43 pm
  22. […] after the company released this news to its vendors and to the media at Natural Products Expo West 2013 in Anaheim, I spoke with Co-CEO Walter Robb and President A.C. Gallo about the […]

    Pingback by My Top 10 Organic Food Moments of 2013 on December 24, 2013 @ 1:47 pm
  23. […] Top 5 Organic Food Products from Natural Products Expo West 2013 – In this post, I discuss my Top 5 Organic Food Products from Natural Products Expo West 2013. These were the most interesting organic products from Expo West. […]

Post a Comment