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Living Maxwell

Better Choices

Why Organic Coffee is So Important

A girl I used to know in New York City was so fanatical about recycling that she would literally take empty bottles home from bars because she feared that they would be tossed in the garbage.

I’ll never forget the time when we were out one night and she started filling up her designer handbag with empty beer bottles, which weren’t even hers!  She was that committed to the environment.

Yet, when she drank her coffee each morning, organic coffee was never even a consideration.

Although I didn’t realize it at the time, this didn’t make much sense.  Why?

Because conventionally-grown coffee is incredibly unhealthy for people and the planet.

* In terms of chemicals, coffee is one of the most heavily treated crops of any agricultural commodity.

* In order to mass produce coffee, traditional growers often clear wide swaths of land, predominantly in the rainforest, where the crops receive direct sunlight all-day.  This all-day exposure to the sun weakens the immune system of the coffee crops and makes them more vulnerable to pests and insects.

Hence, it is one of the reasons that coffee requires such large amounts of pesticides and insecticides.  This also explains why shade is very important.

* Many of these pesticides and insecticides sprayed directly on the crops end up in the coffee that people drink on a daily basis and therefore harm our bodies.  These chemicals also cause damage to the soil and pollute the local water supply.

Furthermore, workers who have tremendous exposure to these chemicals suffer greatly.  Flower growers in Ecuador are a prime example of this.

* When the beans are harvested, they are washed with water.  This water, which now contains many different toxic chemicals, is released back into streams, rivers or whatever source it came from, possibly the soil.

* The clearing of fragile rainforests, where coffee is grown, represents an incredibly serious threat to global warming.  Read what Tom Friedman of the New York Times has to say about this.

Over the last forty years or so, approximately 2/3rds of the rainforest in Central America and Mexico has disappeared.

My apologies for all the bad news…..but here’s the good news.

* Organic farmers do not use harmful or super-toxic chemicals on their coffee crops.  The coffee that you drink is as “clean” as possible.  This means you are not putting dangerous pesticides or insecticides into your body each morning.

* The lack of pesticides do not destroy the soil, a critical factor in the nutritional value of all organic food.

* Most organic coffee is shade-grown and this directly impacts taste.  According to Silvia Covelli, CEO of True Origin Organics and a member of the Organic Coffee Collaboration, “the best tasting coffees are the ones that are shade-grown.  This is because coffee is a very aromatic plant and absorbs all the flavors and aromas from surrounding trees, such as plantains, cacao and fruits.  The exotic aromas come out when not exposed to chemicals.”

* Organic farmers nurture the environment and minimize soil erosion through re-forestation, the use of ecological methods to control pests, the recirculation of water whenever possible and the propagation of different species of native trees, which also provides important refuge for migratory birds.

* When you buy organic coffee, you are supporting farmers in many third world countries who are committed to the environment and are helping to promote biodiversity.

Just as recycling glass bottles is important, so is the choice you make each morning at the coffee counter. For you and the planet.

While there are many, many brands of organic coffee and each person is partial to a specific flavor profile, one excellent company is Equal Exchange.

Click HERE for their fair trade, certified organic, whole bean breakfast blend.

A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

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Living Maxwell

Better Choices

Want to Learn More About the Vegan Ketogenic Diet? If So, You’ll Definitely Want This Book

Everywhere you turn these days, you’ll find news and stories about the ketogenic diet.

This low-carb, high-fat, high-protein diet is helping people lose weight and giving them much needed mental clarity.

However, one of the misconceptions of the keto diet is that animal products are an essential component of it. And for people who only eat plant-based, this can be quite disconcerting.

Along with her co-author Nicole Derseweh, my good friend Whitney Lauritsen — also widely known as the EcoVegan Gal — has just come out with a fantastic book called The Vegan Ketogenic Diet Cookbook, and it is a phenomenal resource for people looking to explore this lifestyle.

Not only does it clear up a lot of the confusion about the keto diet requiring the consumption of animal products, but it provides 75 delicious recipes. And when I was sent an early version of the book, I literally read it cover-to-cover in one sitting. I was that impressed by it.

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Living Maxwell

Better Choices

Potatoes are on the Non-GMO Project’s High Risk List – What Does That Mean and What Do Shoppers Need to Know?

In a recent issue of Organic Insider, I discuss the decision by the Non-GMO Project to place potatoes on its High-Risk list.

Joining soy, corn, canola and a few others, this is by no means a prominent distinction. Rather, it is something that every crop should seek to avoid because it means that the likelihood of consuming a genetically-modified version of this crop in the U.S. is extremely high.

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Living Maxwell

Better Choices

Organic vs. Natural: Understand the Difference, Educate Others

These past few days have been heaven for college football junkies such as myself. Why?

We got to watch a ton of great bowl games and the best is yet to come — January 10th when Auburn and Oregon play for the National BCS Championship. Then, a few months later comes March Madness, the college basketball championship tournament.

Now that I got the sports plug in, let’s talk about Organic vs. Natural.

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livingmaxwell: a guide to organic food & drink