Italian Volcano Blood Orange Juice – My New Favorite Bottled Organic Juice

Written by Max Goldberg on January 19, 2011. Follow Max on Twitter: @livingmaxwell.

While many of you know that I am huge fan of freshly-made pressed organic juice, I do drink bottled juice as well.

I’ve been drinking Italian Volcano Blood Orange Juice for a few years now and have really come to love it as of late.

There are three primary reasons why I like it so much:

1) The taste is very, very unique. It is slightly tart, very refreshing and unlike any orange juice that I’ve had.

Also, The Italian Volcano Blood Orange Juice tastes incredibly healthy. As the juice goes into your mouth and down your throat, you can almost feel the nutrients pouring into your body.

2) The orange trees are grown in phenomenal soil. On livingmaxwell, I tend to repeat a few different phrases over and over again.

One, I am a water fanatic. Two, it is all about the soil.

Very healthy soil means that the food grown in it will be very nutritious. And vice-versa.

The soil quality in the U.S., even soil that grows organic food, is pretty poor.  We have spent decades destroying our soil with toxic chemicals and pesticides. As a result, we are lacking many important minerals in our food and this could partially explain why we are such an unhealthy country. As a people, we are de-mineralized.

The Italian blood oranges used for this juice are grown in a special region of Eastern Sicily near the Mt. Etna volcano where they benefit from the rich volcanic soil and cool ocean breezes. Furthermore, the European Union has recognized this region as a special zone of production for red oranges with the “Indicazione Geografica Protetta.”

3) High levels of Vitamin C The red pigmentation of the blood orange may look unusual but it contains a higher concentration of Vitamin C than a regular orange. According to the Italian National Health Institute, a glass of Italian Volcano Orange Juice can have twice the Vitamin C as a glass of regular orange juice.  Based on how I feel when I drink it, I don’t doubt it at all.

Italian Volcano Blood Orange Juice is definitely not for everyone, however. Its taste is quite different than the cartons of orange juice that we grew up on, and kids may very well not like it at all.

For me, I can’t get enough of the stuff. This product rocks.

Italian Volcano Blood Orange juice can be purchased online and is available at stores nationwide.

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17 Comments

  1. That’s got to be my favourite drink as well! Discovered it at my local health food store, decided to try it and never turned back to pasteurized juices. So pure and delicious!

    Written by Sasha on January 20, 2011 @ 12:07 am
  2. Hi Sasha,

    This juice is pasteurized. Check the company’s website, the link to it is in my post.

    As you probably know, many people don’t drink pasteurized juice because they think the heating process kills all of the nutrients and enzymes. I do not believe it kills them all. I believe that a decent amount of the nutrients remain. How much? I don’t know for sure.

    Thanks for your feedback!

    Live well,
    Max

    Written by Max Goldberg on January 20, 2011 @ 10:49 am
  3. Thanks for your reply, Max!

    I buy this juice in the UK and we have different laws as far as pasteurization and labeling goes.

    The bottle I buy has “Not Pasteurized” written on the label.

    I’m not 100% sure about US laws, but it appears that depending on where they import the drink, the company changes the processing method to comply with each country’s legislature.

    Written by Sasha on January 25, 2011 @ 1:24 am
  4. Hi Sasha,

    Very interesting about the pasteurization laws in the UK. I did not know about that.

    In the U.S. (well, New York State, of which New York City is a part) it seems that all bottled juice in stores must be pasteurized.

    There are juice bars, however, that sell pressed juice and those are not pasteurized. All of those juices have warning labels on them that say it is not pasteurized and carry certain risks.

    It appears that the UK is more flexible as to pasteurization and gives more leeway to the manufacturer. Thanks for the info. I learn something new everyday!

    Live well,
    Max

    Written by Max Goldberg on January 25, 2011 @ 11:05 am
  5. Our Italian Volcano Juice is always Flash Pasteurized. Flash pasteurization removes the bad nutrients and enzymes, but keeps the good ones. Sasha, you may be thinking of another brand of juice.

    Written by mariah on February 25, 2011 @ 12:36 pm
  6. Mariah is from Dream Foods, the company that makes this juice. Thanks so much for this information Mariah!!!

    Live well,
    Max

    Written by Max Goldberg on February 25, 2011 @ 7:31 pm
  7. This comes as a surprise to me because we are indeed talking about the same juice.

    And, I’m looking at the packaging right now where it is written ‘NOT PASTEURIZED’ on the front label.

    I don’t understand how it could be labeled that way if Mariah works for the company and says that they do in fact ONLY flash pasteurize their juices.

    I don’t understand this… Are you 100% sure that you pasteurize EVERY SINGLE bottle, even the ones imported abroad?

    I purchase your Blood Orange Volcano Juice from the UK, so the processing laws might change according to the country it is imported to.

    This really puzzles me!

    Written by Sasha on March 14, 2011 @ 12:21 am
  8. This makes me question the authenticity of the brand/product I’m buying!

    Am I buying a ‘fake’ or genuine drink from Dream Foods?!

    Is this drink being re-processed, re-packaged and re-labeled by another company?

    I don’t understand…

    Written by Sasha on March 14, 2011 @ 12:24 am
  9. Hi Sasha,

    I will have someone from the company respond to you here.

    Live well,
    Max

    Written by Max Goldberg on March 14, 2011 @ 2:40 pm
  10. Hello,
    Our Italian Volcano Blood Orange Juice is not sold in the UK. We only flash pasteurize. Please see our website, http://www.dreamfoods.com, to see our labels.

    Written by Harry on March 14, 2011 @ 3:13 pm
  11. I seemed to have cleared up the misunderstanding!

    I spoke to the manager at my local health food store and it appears that they buy the juice in bulk (glass bottles) and then re-package and re-formulate it in smaller plastic bottles for consumers on-the-go.

    They add other unpasteurized juice to it (the volcano juice is a base for their homemade drinks) and sell it at a slightly more expensive price.

    She explained to me that management had made a mistake in advertising the juice labels on the bottles. One of their employees was putting an ‘UNPASTEURIZED’ sticker over the pasteurized label for some very odd reason.

    The problem seems to be taken care of now.

    Thanks for your help Max and Mariah! I appreciate you taking the time and effort to respond to my comments and queries.

    Have a lovely day!

    Written by Sasha on March 14, 2011 @ 7:06 pm
  12. Hi Sasha,

    I am glad you got it cleared up.

    Live well,
    Max

    Written by Max Goldberg on March 15, 2011 @ 2:46 am
  13. Hi Harry,

    Thanks for your response. It seems Sasha got her answer.

    Live well,
    Max

    Written by Max Goldberg on March 15, 2011 @ 2:47 am
  14. Thanks again for the help Max, Harry and Mariah!

    Written by Sasha on March 15, 2011 @ 3:11 pm
  15. My pleasure Sasha.

    Live well,
    Max

    Written by Max Goldberg on March 16, 2011 @ 12:36 pm
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