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Better Choices

Is Non-GMO Better Than Organic?

In a recent online survey of a 1,000 health-conscious consumers conducted by Market LOHAS – Mambo Sprouts Marketing Research, it was found that 80% of shoppers seek out non-GMO products, with 56% saying non-GMO was key to brand buying versus 52% for organic.

Hence, a product that has the words “Non-GMO” on its packaging is going to carry more weight with consumers than “Organic”.

On many levels, this is incredibly worrisome, mostly because shoppers are making the absolute wrong and unhealthy decision at the supermarket.

Here are my overall thoughts.

1) In retrospect, we shouldn’t be too surprised with these results. If you combine all of the backlash against GMOs on social media and the 26 states that are trying to approve GMO-labeling bills, the awareness of GMOs has never been higher.

As such, people are increasingly making it a priority to avoid to avoid GMOs. And rightly so.

2) While the numbers shouldn’t come as a great surprise, they are alarming nonetheless.

For quite some time, I have believed that many people view non-GMO as an equal or adequate substitute for organic. Yet, the data from this poll is indicating something even worse – that people view non-GMO as superior to organic.

Yet, nothing could be further from the truth.

GMOs, toxic pesticides, synthetic fertilizers, and artificial colors & flavors are all prohibited under USDA organic regulations.

Yet, all that a “Non-GMO” label means is no GMOs. Nothing else.

While there are a few independent organizations that certify and have standards regarding the “Non-GMO” label, such as the Non-GMO Project, the federal government has done nothing in regards to regulation and enforcement of the “Non-GMO” label.

Therefore, companies can slap the “Non-GMO” label on its packaging without any need for independent, third-party testing.

Even if a product has received certification from the Non-GMO Project, super-toxic chemicals and other risky substances and methods could still have been used in the production process.

3) We still have a long way to go in educating people about Organic vs. Non-GMO.

What makes this even more challenging, however, is that the organic industry is heavily focused on changing the public’s perception that “Natural” is better than “Organic”, as evidenced by the recent advertising campaign The Natural Effect.

IN CONCLUSION

One of the unintended consequences in our battle against GMOs and for GMO-labeling is that people have come to view the “Non-GMO” label as superior to the “Organic” label. This is a very serious mistake.

Consumers need to know that that if they can purchase a product that is both organic and non-GMO, that is best of both worlds. However, organic should always be the first thing that they look for.

Needless to say, the data from this poll was a real eye-opener, and hopefully it will start the conversation as to how we can go about reversing this unsettling trend.

And in case you missed it, be sure to take a look at my 5 Essential Ways to Avoid GMOs.

A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

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Living Maxwell

Better Choices

Don’t Be Influenced By Pretty-Looking Organic Egg Cartons

Whether you’re new to organic or have been eating it for decades, here is a very likely scenario when you go to buy eggs.

You stand in the refrigerated section of the market, look at all of options, check out the prices and make a decision largely based on the packaging of each brand.

Some have attractive pictures of rolling farmland, others show actual farmers, some have photos of the animals. Most certainly, the brands are using buzz words such as “cage-free”, “sunlit porches”, “omega 3-s” or “heritage breed”.

Are these brands being falsely deceptive?

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A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Living Maxwell

Better Choices

Top 10 Herbs by Nutrient Density

By now, many of you may be familiar with the “ANDI Scores” when you walk into the produce section of Whole Foods Market.

Created by Dr. Joel Fuhrman, ANDI stands for “Aggregate Nutrient Density Index” and ranks a food’s nutrient density on a scale from 1 to 1000.

The ANDI scores are calculated by evaluating an extensive range of micronutrients, including vitamins, minerals, phytochemicals and antioxidant capacities, and by dividing the nutrient level of a food by its caloric content (N/C).

For context, kale, a dark leafy green, scores 1000 while soda scores 1.

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Living Maxwell

Better Choices

Organic vs. Natural: Understand the Difference, Educate Others

These past few days have been heaven for college football junkies such as myself. Why?

We got to watch a ton of great bowl games and the best is yet to come — January 10th when Auburn and Oregon play for the National BCS Championship. Then, a few months later comes March Madness, the college basketball championship tournament.

Now that I got the sports plug in, let’s talk about Organic vs. Natural.

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