Having been entrenched in the industry for several years now, I am quite aware of how popular organic food is in this country.
Yet, the results of a new poll recently released by Gallup even surprised me.
With organic comprising 4% of all U.S. food sales – nearly $35 billion – I was shocked to learn that 45% of Americans are seeking out organic food.
But this isn’t just people of real means. 42% of Americans with a household income of under $30,000 are also seeking out organic food.
The data from Gallup is absolutely fascinating and it was broken down by:
ORGANIC FOOD PREFERENCES BY LOCATION
ORGANIC FOOD PREFERENCES BY AGE, POLITICAL PARTY, AND INCOME
Here were my initial reactions after seeing this data.
- Nearly half of Americans are seeking out organic food, yet organic food only has a 4% overall market share. That means two things to me.
One, there are serious problems of affordability and accessibility. People want organic but either can’t afford it or don’t have access to it.
Two, this is further evidence that politicians in Washington, D.C. completely ignore the desires of the American population.
If nearly half of the citizens in the U.S. want organic food, why aren’t our elected officials enacting policies that fulfill the wishes of the people that they are supposed to serve? This is because politicians are completely beholden to the lobbyists and major corporations who help keep them in office.
- While I wasn’t surprised that people in the West are seeking out organic the most, I was surprised to see people in the East seeking it out the least. When it comes to health and wellness, I guess the saying that everything starts in California and moves east definitely holds true.
- It was great to see that 42% of Americans with a household income of under $30,000 are also seeking out organic food. This shows that a very high percentage of people from all income brackets want organic food, the healthiest food available.
- The young people in our country (18 to 29) cannot be elected into office in Washington, D.C. fast enough. They obviously understand the importance of organic while people over 65 consider it to be much less critical.
- With roughly 30-40% of the population not giving any thought to organic, we still have a long way to go, in terms of educating the population about the benefits of organic.
- With roughly 15-20% of the population actively trying to avoid organic, should we be at all surprised that 41% of Americans are going to get cancer and 21% of Americans are going to die from cancer? This statistic about 1 out of 5 people trying to avoid organic was pretty disheartening.
What about you? What statistics did you find the most surprising? I’d love to know your thoughts and please leave your comments below.
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