Fearless Makes a Truly Fantastic Organic Chocolate Bar

Written by Max Goldberg on November 29, 2011. Follow Max on Twitter: @livingmaxwell.


When I go to the organic trade shows twice a year, I see hundreds and hundreds of products.

Many of the products I am already familiar with but some are brand new. And in this category of brand new products, there are always a few that make a long-lasting impression.

Fearless Chocolate happens to be one of those organic products, which I encountered at the 2011 Expo West show in Anaheim, CA, and I vividly remember not being able to stop eating it.

While I favor raw chocolate over non-raw chocolate, because it tastes so much more light and healthy, the Fearless Chocolate Matcha Green Tea Peppermynt was something special.

The combination of green tea and peppermint, both of which I am a huge fan, was what made this chocolate bar so refreshing, compelling and unusual.

I just cannot remember when I have eaten a raw chocolate that had this flavor profile. For whatever reason, it was very memorable and every time I see it in the store, I think back to Expo West and the sensation that this chocolate sparked.

ALSO OF NOTE

There are a few other things that I wanted to share about Fearless Chocolate.

1) The packaging of Fearless Chocolate is very clever and well-done.

The top right-hand corner of the box and the chocolate bar itself has a bite taken out of it. (The bar is actually manufactured with a bite taken out of it while the box is just colored for effect.)

Furthermore, the wrapper inside has nice decoration, and the box, which is made from 100% post-consumer recycled paper and will bio-degrade in 6 months, is easy to open.

Unfortunately, I see far too many organic food product companies, especially the young ones, that do not spend enough time or energy on packaging.

While the quality of the food is the ultimate judge, design matters and cannot be underestimated.

Fearless Chocolate has not overlooked this aspect of its product, and I truly appreciate that.

2) Fearless Chocolate uses organic rapadura (unrefined whole cane sugar) as its sweetener.

Another interesting aspect of covering the organic industry is seeing and learning about the huge number of different sweeteners on the market. There are many of them, and everyone tries to convince you why theirs is the best and healthiest option.

I had an extensive conversation with Jordan Michael Schuster, founder of Fearless Chocolate, who educated me about the unrefined whole cane sugar that he gets from Brazil.

While other alternatives are more popular, agave and palm sugar to name a few, I liked what I heard about his unrefined whole cane sugar and left the show with a very positive impression of it.

(Interestingly enough, after Expo West, I went to Erewhon Market in Los Angeles and had sugar cane juice for the very first time. It’s in this video, and was much better and different than I expected.)

Overall, I am a big fan of Fearless Chocolate’s Matcha Green Tea Peppermynt and cannot speak highly enough about it.

Fearless Chocolate is available at stores nationwide and can be purchased online.

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8 Comments

  1. En mi tierra llamamos a ese jugo: Guarapo de Papelón… My granma used to make it for me. And it’s excelent with lime juice… And rum…
    Cheers,

    Luis

    Written by Luis Arias on November 29, 2011 @ 8:32 pm
  2. Hi Luis,

    Thanks so much for sharing. Where cacao is native (South and Central America), there are many traditions that we, North Americans, do not know about.

    I always appreciate your input and commentary.

    Live well,
    Max

    Written by Max Goldberg on November 30, 2011 @ 1:16 pm
  3. I also love Fearless chocolate! I’ve only had the Exploding Coconuts and it is very good. Jut like you said – it’s light, but also satisfying.

    Written by Nicky on November 30, 2011 @ 3:58 pm
  4. Hi Nicky,

    I couldn’t agree more!! The lightness is what I love. I eat it and don’t feel bloated or heavy.

    Thanks for your input!!

    Live well,
    Max

    Written by Max Goldberg on December 1, 2011 @ 2:27 pm
  5. HI Max!
    We are featuring Fearless Chocolate on sale the month of December, and the Matcha Green Tea Peppermint was hands down my favorite which I selected and called out as my favorite in our store before your post!

    All the best,
    stephanie

    Written by stephanie haughey on December 2, 2011 @ 2:32 am
  6. Hi Stephanie,

    How funny!!! We have the same exact taste in chocolate. Fearless is one of my absolute favorites. It is so, so good.

    Live well,
    Max

    Written by Max Goldberg on December 2, 2011 @ 1:51 pm
  7. Hello Max,

    I love this chocolate! Oh BTW, Dave makes his pasta sauce in my zip code. My store is not selling it but we hope to soon. I loved the organic heirloom tomato sauce!

    Be well,
    stephanie

    Written by stephanie haughey on December 7, 2011 @ 8:29 pm
  8. Hi Stephanie,

    Agreed!

    Dave’s sauce is fantastic but interestingly enough, I don’t see it in many of the stores that I regularly shop at, including the WF markets here in NYC.

    Live well,
    Max

    Written by Max Goldberg on December 8, 2011 @ 10:56 am

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