Wednesdays at Whole Foods – Good Karma, The Name Game, A Watermelon and Lemonade Summer

Written by Max Goldberg on June 3, 2015. Follow Max on Twitter: @livingmaxwell.

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.

PAYING IT FORWARD (AND BACK)

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In 1981, Whole Foods Market was just eight months old and its one location in Austin, Texas was hit by a flood that completely demolished the store’s interior and inventory. With no flood insurance, no savings, and no warehouse inventory, the company could have easily shut its doors for good. Read More »

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3 Reasons why Organic Consumers Should Be Thrilled about Whole Foods’ BIG Announcement

Written by Max Goldberg on May 12, 2015. Follow Max on Twitter: @livingmaxwell.

In case you hadn’t heard the big news, Whole Foods Market announced last week that it would open up a separate, lower-priced grocery chain.

In a press release, Co-CEO Walter Robb said that ““we are excited to announce the launch of a new, uniquely-branded store concept unlike anything that currently exists in the marketplace. Offering our industry leading standards at value prices, this new format will feature a modern, streamlined design, innovative technology and a curated selection. It will deliver a convenient, transparent, and values-oriented experience geared toward millennial shoppers, while appealing to anyone looking for high-quality fresh food at great prices.” Read More »

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Wednesdays at Whole Foods – JugoCool, Bee Time, Fashion Week

Written by Max Goldberg on April 1, 2015. Follow Max on Twitter: @livingmaxwell.

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.

MASHING UP MIAMI

jugofresh-side

A few months ago, JugoFresh, a pressed organic juice company with several retail locations in South Florida, opened up a “store within a store” at the new Whole Foods Market in downtown Miami.

This is quite unusual because JugoFresh is one of the very, very few external vendors to have such an arrangement, out of the hundreds of Whole Foods Market stores worldwide. (All items are paid for at the JugoFresh counter, instead of the regular Whole Foods Market checkout line.) Read More »

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Wednesdays at Whole Foods – Top Trends for 2015

Written by Max Goldberg on February 4, 2015. Follow Max on Twitter: @livingmaxwell.

whole-foods-trends-2015

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company. Today’s column is a slight departure from the normal format.

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There are very few people on the planet that have more insight into what is going on in the organic food industry than the department heads and buyers at Whole Foods Market.

After all, these are individuals who put billions of dollars worth of products on supermarket shelves. Not only are they market influencers and tastemakers, but at the end of the day, they are also responsible for figuring out what consumers are willing to spend their money on.

Read More »

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Wednesdays at Whole Foods – The Store of the Future, Holiday Gifts, The Best Planet

Written by Max Goldberg on December 3, 2014. Follow Max on Twitter: @livingmaxwell.

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.

WHAT’S IN STORE

avalon-store-whole-foods-market

As most you of probably know, Whole Foods Market just launched its very first national ad campaign called Values Matter. The goal was to communicate the tremendous importance of how and from where the company sources its food.

Yet, the ad campaign is hardly the only new initiative the company is rolling out.

In its recently opened store in Alpharetta, Georgia, Whole Foods Market is beta-testing a new format that will improve and increase its engagement with shoppers. Read More »

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Whole Foods launches Responsibly Grown, a Phenomenal Produce Rating System

Written by Max Goldberg on October 15, 2014. Follow Max on Twitter: @livingmaxwell.

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In my Wednesdays at Whole Foods column last December, I wrote about how the company would be rolling out a very innovative produce rating system in 2014.

Well, the wait is over.

After three years of exhaustive research, planning, and collaboration with suppliers, scientists and issue experts, Responsibly Grown, as the program is officially known, was just announced this morning.

And my enthusiasm about this initiative back then has been echoed by many industry leaders today.

THE PROGRAM

Responsibly Grown is a produce rating system that assesses growing practices that impact human health and the environment. Read More »

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Wednesdays at Whole Foods – Shopping from the Couch, Apple Time, Mini Golf, and Wine Bonanza

Written by Max Goldberg on October 1, 2014. Follow Max on Twitter: @livingmaxwell.

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.

SMART MOVES

As the competition heats up in the organic retailing world, Whole Foods Market has announced some very compelling initiatives that will surely enhance the customer experience.

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– Home Delivery Whole Foods Market recently agreed to a partnership with Instacart, which will enable shoppers to have products delivered to them in as little as one hour. Additionally, customers will soon also have the option to place orders via Instacart and pick up their order at a local participating Whole Foods Market store. Read More »

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