Whole Foods launches Responsibly Grown, a Phenomenal Produce Rating System

Written by Max Goldberg on October 15, 2014. Follow Max on Twitter: @livingmaxwell.

ratings

In my Wednesdays at Whole Foods column last December, I wrote about how the company would be rolling out a very innovative produce rating system in 2014.

Well, the wait is over.

After three years of exhaustive research, planning, and collaboration with suppliers, scientists and issue experts, Responsibly Grown, as the program is officially known, was just announced this morning.

And my enthusiasm about this initiative back then has been echoed by many industry leaders today.

THE PROGRAM

Responsibly Grown is a produce rating system that assesses growing practices that impact human health and the environment. Read More »

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Is Non-GMO Better Than Organic?

Written by Max Goldberg on April 10, 2014. Follow Max on Twitter: @livingmaxwell.

Woman And Child With Trolley In Supermarket

In a recent online survey of a 1,000 health-conscious consumers conducted by Market LOHAS – Mambo Sprouts Marketing Research, it was found that 80% of shoppers seek out non-GMO products, with 56% saying non-GMO was key to brand buying versus 52% for organic.

Hence, a product that has the words “Non-GMO” on its packaging is going to carry more weight with consumers than “Organic”.

On many levels, this is incredibly worrisome, mostly because shoppers are making the absolute wrong and unhealthy decision at the supermarket. Read More »

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Wednesdays at Whole Foods – On The Juice, What’s Cooking in New Orleans, Partnership with VH1

Written by Max Goldberg on October 2, 2013. Follow Max on Twitter: @livingmaxwell.

On the first and third Wednesday of each month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.

If you have any suggestions, ideas, or things that you would like to see in this post, please don’t hesitate to contact me. I would love to hear from you.

ON THE JUICE

No, this is not another story about pressed organic juice.

whole-foods-electric-vehicle-charging-station-evcs

Instead, I want to talk to you about a different kind of juice – electricity.

When I first heard about a ribbon cutting ceremony for an electric vehicle charging station (EVCS) at the Whole Foods Market store in Baton Rouge, Louisiana, I said to myself  “Wow, that’s interesting.”

But once I did more digging, I realized that the company’s EVCS program is not new at all but has been flourishing for the last few years. (You have to cut me some slack – I live in NYC and don’t drive here.)

With the first EVCS installed in 2010 at the Lamar store in Austin, Texas, the company now has a total of 93 stations at stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Louisiana, Massachusetts, North Carolina, Ohio, Oregon, Oklahoma, Pennsylvania, Tennessee, Texas, Virginia, and Washington, and there is no cost to charge a car. Read More »

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Wednesdays at Whole Foods – Raw Tea, 522 in Washington State, Class is in Session

Written by Max Goldberg on September 18, 2013. Follow Max on Twitter: @livingmaxwell.

On the first and third Wednesday of each month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.  

If you have any suggestions, ideas, or things that you would like to see in this post, please don’t hesitate to contact me. I would love to hear from you.

THE SECOND ACT OF HARMLESS HARVEST

harmless-harvest-raw-tea

Without question, Harmless Harvest is one of the most innovative and successful companies in the organic food sector.

They were one of the first beverage companies to use HPP (high pressure processing – a technology that uses pressure, instead of heat, to kill bacteria while maintaining a high percentage of enzymes and nutrients) and launched the world’s first “raw” coconut water. The product remains so popular that keeping it on supermarket shelves is still a challenge.

Not content to be a one-trick pony, Co-Founders Justin Guilbert and Douglas Riboud have spent the last two years preparing to shake up the another segment of the beverage world – the tea market.

Harmless Harvest has just launched the world’s first “raw” tea – using HPP and no hot water to brew the tea. It is a cold-water process, which “maintains the powerful flavor, fragrance, and nutritional profile of the raw leaf while controlling the tannins – or bitterness – released,” said Douglas Riboud, and the tea contains no detectable levels of caffeine. Read More »

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Suja Elements is a Total Winner

Written by Max Goldberg on September 8, 2013. Follow Max on Twitter: @livingmaxwell.

suja-elements

(To get a $1 off coupon for any Suja Elements drink, see below.)

I come across hundreds of new organic products each year, and it doesn’t take long for me to assess which ones are truly special.

So, when I tasted Suja Elements the other day, I knew right away this drink belonged in that category.

Many people may be familiar with the Suja brand because its pressed organic juices are sold at stores throughout the U.S. Yet, this week the company is introducing a new smoothie line – Suja Elements – that is very, very unique. Read More »

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NEW!! Wednesdays at Whole Foods – Detroit Update, Rooftop Farms, Selling Vinyl, and More

Written by Max Goldberg on September 4, 2013. Follow Max on Twitter: @livingmaxwell.

whole-foods-detroit-opening

Whole Foods has a very important place in both the organic industry and the American cultural landscape, and as I have gotten to know the company better, the more fascinated that I have become with it.

Since the company has so many cool initiatives going on all of the time, most of which do not get the attention that they deserve, I have decided to create something called Wednesdays at Whole Foods. This column will appear on the first and third Wednesday of each month and will showcase a wide variety of news, interviews, and other features.

If you have any suggestions, ideas, or things that you would like to see in this post, please don’t hesitate to contact me. I would love to hear from you.

In the meantime, enjoy my new column – Wednesdays at Whole Foods!

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THE LATEST IN MOTOWN

In one of the most anticipated events in the company’s history, Whole Foods cut the ribbon on a new store in inner city Detroit a few months ago and as you can tell from the picture above, it was an absolute mob scene on opening day. Read More »

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Whole Foods Opens its First Inner-City Location, Receives Enormous Welcome

Written by Max Goldberg on June 10, 2013. Follow Max on Twitter: @livingmaxwell.

whole-foods-detroit-opening

The next time I speak with Walter Robb, the Co-CEO of Whole Foods, I can’t wait to ask him the following question: So, how does it feel to be a rock star?

This was the jaw-dropping scene from when he and his colleagues opened Whole Foods’ highly anticipated Detroit store, located at 115 Mack Avenue.

While I have never attended an opening of a Whole Foods store before, I cannot imagine that there has ever been quite a reception like the one above.

Yet, the new Detroit store is by no means your average Whole Foods location. It is the company’s first inner-city store and has been the subject of close attention in the Detroit media since 2008. Additionally, it has been of tremendous personal importance to Walter Robb.

“We’ve worked toward this day for nearly five years. We’re inspired by what Detroiters are doing for this great city,” the Co-CEO of Whole Foods said. “They are our partners, our neighbors, our team members, and our friends. We couldn’t be prouder or happier to be part of the mix.” Read More »

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