Wednesdays at Whole Foods – Download the App, Successful Delivery, Vanilla with a Purpose

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, exclusive products, store events, and happenings at the company.

wfm eric 2MOBILE READY

Just a few weeks ago, Whole Foods Market rolled out its re-designed app for iOS devices. It is intuitive, clean, and very useful.

New features and functions include:

* Instacart in-app integration

* 3,800+ recipes

* Shopping lists

* Supports Apple’s new iOS9 Spotlight Search feature, enabling Whole Foods Market shoppers to search the recipe collection without having to open the app.

Without a doubt, however, my favorite part is the what’s on sale feature. In a matter of seconds, I can see what is on sale in my local store. This is a great discovery tool as well.

To downloand the iOS app, click here.

INSTACART APPROVAL

It has been one year now since Whole Foods Market initiated a partnership with Instacart, which allows customers to purchase groceries online and have them delivered in as little as one hour. Read more »


Wednesdays at Whole Foods – Spa Time, 365 Makes it Official, and Back-to-School

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.

GETTING PAMPERED

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In its willingness to constantly test out different concepts and offerings, Whole Foods Market decided to try something that it had never done before – it opened a spa at its new location in Boston earlier this year.

Figuring that when shoppers come in for cheese or spinach, they might also want the convenience of booking a manicure, waxing, hot shave or shoe shine, using all natural and organic ingredients. Read more »


The Living Maxwell Show on Periscope: “Live” from the Whole Foods Market Holiday Bazaar in NYC

Last week, I attended the Whole Foods Market Holiday Bazaar here in NYC, and it was a fantastic afternoon!

The Bazaar was a preview of many of the holidays items that will be out later this year, and several of the company’s department heads were also in attendance.

I had the opportunity to interview Doug Bell, Global Wine Buyer, and Cathy Strange, Global Cheese Buyer, both of whom shared their industry insight, offered very useful advice about cheese and wine, and took questions “live” from viewers.

If you’re unfamiliar with Periscope or want to know how it works, I explain it all below.

Enjoy the video!

Read more »


Wednesdays at Whole Foods – Good Karma, The Name Game, A Watermelon and Lemonade Summer

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.

PAYING IT FORWARD (AND BACK)

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In 1981, Whole Foods Market was just eight months old and its one location in Austin, Texas was hit by a flood that completely demolished the store’s interior and inventory. With no flood insurance, no savings, and no warehouse inventory, the company could have easily shut its doors for good. Read more »


3 Reasons why Organic Consumers Should Be Thrilled about Whole Foods’ BIG Announcement

In case you hadn’t heard the big news, Whole Foods Market announced last week that it would open up a separate, lower-priced grocery chain.

In a press release, Co-CEO Walter Robb said that ““we are excited to announce the launch of a new, uniquely-branded store concept unlike anything that currently exists in the marketplace. Offering our industry leading standards at value prices, this new format will feature a modern, streamlined design, innovative technology and a curated selection. It will deliver a convenient, transparent, and values-oriented experience geared toward millennial shoppers, while appealing to anyone looking for high-quality fresh food at great prices.” Read more »