Erewhon in Los Angeles – The Most Amazing Organic Market

Written by Max Goldberg on April 5, 2011. Follow Max on Twitter: @livingmaxwell.

When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market.

As I explain in this video, a few things make it stand apart from the rest — the elixir bar and the massive selection of raw food products.

If you are ever in Los Angeles, make sure you stop by Erewhon. This organic market is truly one of a kind.

  • Comment
  • Print

En Español: Entrevista con Alberto González, Fundador de GustOrganics

Written by Max Goldberg on December 30, 2010. Follow Max on Twitter: @livingmaxwell.

En esta entrevista, hablo con Alberto González, el fundador de GustOrganics.

GustOrganics es el único restaurante orgánico certificado en NYC. Conversamos sobre lo que es un restaurante orgánico certificado y nos explica todo acerca del proceso de certificación.

  • Print

GustOrganics’ Alberto Gonzalez on Having a Certified Organic Restaurant

Written by Max Goldberg on December 29, 2010. Follow Max on Twitter: @livingmaxwell.

In this interview, I sit down with Alberto Gonzalez, the owner of GustOrganics. What makes GustOrganics very unusual is that it is a certified organic restaurant.

While there are plenty of organic restaurants in NYC, GustOrganics is the only one that is certified as organic by a third-party certification agency, NOFA-NY.

Alberto discusses with me what it means to be certified organic, what percentage of his food is organic and what the process was like to become certified.

The fact that GustOrganics is certified clearly demonstrates his incredible commitment to organic. Well-done, Alberto! I hope many other restauranteurs follow your lead.

  • 1 Comment
  • Print

Sacred Chow – One of the Top NYC Organic Restaurants

Written by Max Goldberg on October 5, 2010. Follow Max on Twitter: @livingmaxwell.

In this organic restaurant review, I am presenting one of my all-time favorites in NYC — Sacred Chow.

Sacred Chow is an organic, vegan and kosher restaurant located in the heart of Greenwich Village, right near NYU. The restaurant is an true gem, and several years ago CitySearch named it the top vegetarian restaurant in NYC.

Despite the fact that I am not a vegan, I do love the vegan food that is served there. Chef/owner Cliff Preefer is an absolute genius, especially when it comes to tofu, and serves some of the most inventive and creative dishes I have ever come across.

In this video, I showcase three of my favorites at the restaurant: grilled western tofu, root vegetable latkes with Indonesian date butter and black olive seitan.

If you’re in Manhattan, definitely stop by Sacred Chow.


Sacred Chow is located at 227 Sullivan Street between West 3rd & Bleecker Street in Greenwich Village.

  • Print

Organic Avenue Takes on Fashion Week

Written by Max Goldberg on September 16, 2010. Follow Max on Twitter: @livingmaxwell.

Organic Avenue, an organic take-out place that sells pressed juice, juice cleanses and raw vegan food, now has a presence at Fashion Week.

Needless to say, this is a very positive development. For the many people who work during Fashion Week (fashion journalists, buyers, models, etc.), their days consist of running from show to show to show to show with little to no time to eat well.

Organic Avenue has set up a pop-up juice bar in Lincoln Center, the new location of Fashion Week, so that these individuals can get some proper nutrition when they are on the run.

The limited menu includes: watermelon juice, coconut water, green juice (Green Love), cacao smoothies, gazpacho, lemon lime shakes and purified alkaline water.

Organic Avenue at Fashion Week is a phenomenal sight and a continuation of a very promising trend that I am seeing – organic restaurants expanding to non-traditional venues.

Stonyfield Cafe, an organic/natural cafe, set up shop at the US Open tennis tournament this year and organic food trucks are popping up all over the place.

If you are at Fashion Week at Lincoln Center and or are in the Upper West Side in Manhattan, stop by Organic Avenue’s juice bar.

It is located in the lobby at Alice Tully Hall, located on Broadway between 65th and 66th.

  • Comment
  • Print