John Schott of Lifefood Gourmet Discusses his Transition from Hardcore Raw Vegan to Meat Eater

Written by Max Goldberg on March 28, 2012. Follow Max on Twitter: @livingmaxwell.

Several weeks ago when I was in Miami, I stopped by one of my all-time favorite organic restaurants, Lifefood Gourmet.

Lifefood Gourmet is run by the super-talented John Schott, the person who first taught me about raw food and who also showed me how to make nut milk.

In 2007 when I first met John Schott, he was as hardcore of a raw food person as I had ever encountered. He ate 100% raw for eight years and strongly believed that this was the ultimate lifestyle.

So when I went back to see John Schott a few years later and he told me that he was now eating grass-fed beef, I almost fell off of my chair. I could not believe that these words were coming out of the mouth of someone who so firmly believed in raw food as a way of life. Read More »

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Organic Avenue Founder Denise Mari Talks About Her New Midtown Manhattan Location

Written by Max Goldberg on November 7, 2011. Follow Max on Twitter: @livingmaxwell.


Last week, I spoke with Denise Mari, founder of Organic Avenue, about her brand new location that just opened up in Midtown Manhattan.

Organic Avenue offers pressed organic juices, juice cleanses, and raw vegan food. It is a concept that is absolutely exploding in NYC and shows no slowdown in sight.

Aside from its strong commitment to organic, Organic Avenue offers its pressed juices in glass bottles, something very important and incredibly rare. Read More »

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Gnosis Chocolate Opens a Pop-Up Store in NYC’s Flatrion District

Written by Max Goldberg on August 15, 2011. Follow Max on Twitter: @livingmaxwell.

On Saturday night in NYC’s Flatiron District, there was a small party celebrating Gnosis Chocolate’s new pop-up store.

In this interview, I speak with Vanessa Barg, Founder and CEO, and Lauren Gockley, Chocolatier, of Gnosis Chocolate about what prompted them to open up this shop, whether retail is part of their future strategy and the importance of superfoods in their chocolate.

If you’ve never tried Gnosis Chocolate, definitely go check it out. It is some of the best organic chocolate on the market.

The pop-up store is located in the restaurant Organique at 110 East 23rd Street in NYC.

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Erewhon in Los Angeles – The Most Amazing Organic Market

Written by Max Goldberg on April 5, 2011. Follow Max on Twitter: @livingmaxwell.

When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market.

As I explain in this video, a few things make it stand apart from the rest — the elixir bar and the massive selection of raw food products.

If you are ever in Los Angeles, make sure you stop by Erewhon. This organic market is truly one of a kind.

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En Español: Entrevista con Alberto González, Fundador de GustOrganics

Written by Max Goldberg on December 30, 2010. Follow Max on Twitter: @livingmaxwell.

En esta entrevista, hablo con Alberto González, el fundador de GustOrganics.

GustOrganics es el único restaurante orgánico certificado en NYC. Conversamos sobre lo que es un restaurante orgánico certificado y nos explica todo acerca del proceso de certificación.

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