Harmless Harvest is the Hottest Brand in the Organic Food Industry

Written by Max Goldberg on March 11, 2012. Follow Max on Twitter: @livingmaxwell.

I see a lot of products in the organic food world but there is a buzz about Harmless Harvest and its coconut water that I have never seen before.

This tends to happen when you are in a super-hot category and you are the best tasting, healthiest product in that category.

Harmless Harvest’s raw organic coconut water is made by using a technology called high pressure pasteurization (HPP), which I named one of my top 5 organic food trends for 2012. Read More »

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How Sustainable Bananas are Produced at EARTH University in Costa Rica

Written by Max Goldberg on February 24, 2012. Follow Max on Twitter: @livingmaxwell.

When I was at EARTH University in Costa Rica, I got a chance to learn everything about sustainable banana production – from how they are grown in the fields to how they are shipped to the U.S.

In this video, I’ll take you onto the banana plantation of EARTH University and show you the issues that they have to deal with when growing bananas in such humid conditions.

What’s important to note is that it took EARTH University many, many years for its sustainable bananas to reach profitability and the school was told by consultants that the program wasn´t going to work. Read More »

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EARTH University in Costa Rica – An Amazing Example of What Education Should Be

Written by Max Goldberg on February 23, 2012. Follow Max on Twitter: @livingmaxwell.

The reason for my trip to Costa Rica was to come learn about a place called EARTH University.

EARTH University in Costa Rica is a 4-year accredited school where students come from all over the world to learn about sustainability and entrepreneurship. The goal is to have these students take these skills and knowledge back to their home countries after graduation in order to positively impact their communities.

What is important to know about EARTH University is that almost all of the students come from Latin America and Africa, 71% of the students come from rural impoverished areas, and 60% of the students receive full scholarships. Read More »

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Dr. Oz Finds High Levels of Arsensic in Non-Organic Apple Juice, Takes on ABC News Medical Expert

Written by Max Goldberg on September 16, 2011. Follow Max on Twitter: @livingmaxwell.

I cannot tell you how it good it makes me feel to know that Dr. Mehmet Oz, a very influential voice in the medical world, is tackling the dangers that lurk in our food supply and raising awareness about this very serious issue.

Recently, Dr. Oz heard about high levels of arsenic in apple juice and decided to perform his own independent testing on 5 major brands.

What is important to note here is that the EPA has a legally allowable limit of arsenic in drinking water, 10 parts per billion, while there is no arsenic limit for apple juice.

The following are the results of Dr. Oz’s testing and of these, 10 samples came back higher than the arsenic limit allowed in drinking water. Read More »

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Blissmo Launches Blissmobox, a Monthly Curated Box of Organic and Eco-Friendly Products

Written by Max Goldberg on September 6, 2011. Follow Max on Twitter: @livingmaxwell.

Last year, I wrote about a really cool company called Blissmo, a daily deals site for organic and eco-friendly products.

Well, Blissmo has recently launched something even better – Blissmobox.

When you sign-up for Blissmobox, you’ll receive a monthly box of different organic food products and eco-friendly items. Each month has a few themes to choose from and is curated by a well-known person in the organic/health industry.

In this interview, I speak with Sundeep Ahuja, the founder and CEO of Blissmo, who tells us more about the box.

Blissmobox is a great way to discover fantastic, new organic products. If you want to sign-up for Blissmobox, enter the code “livingmaxwell” in the referral box and you’ll receive 2 months for the price of 1. Offer good until September 25th.

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