Jem’s Cinnamon Red Maca Almond Butter is a Special Product

Written by Max Goldberg on May 11, 2012. Follow Max on Twitter: @livingmaxwell.

Normally, I cringe when I hear the words “artisinal” or “specialty” to describe a food.

I just feel that they are overused terms that have been exploited for marketing purposes, similar to how all of the industrial food companies slap “natural” on so many of their products. And as we know, “natural” doesn’t mean anything.

Yet, when I tried out the cinnamon red maca almond butter by Jem, the first thought that came to my mind was “Wow, is this different. I guess this is what an artisinal or specialty product is supposed to taste like.” Read More »

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Cell-nique’s Root Beer Drink is Extremely Impressive

Written by Max Goldberg on April 5, 2012. Follow Max on Twitter: @livingmaxwell.

I cannot tell a lie. I have a real soft spot for root beer.

It brings back memories of when I was a kid (decades before my organic days) and would have root beer floats in the summer. The taste just really does it for me.

Except for the occasional glass of Sipp’s ginger blossom, which is nearly impossible to resist, I don’t drink any soda.

So when I tasted Cell-nique’s root beer flavor at Expo West recently, I kind of flipped out.

Cell-nique is not a carbonated soda but a juice made of many of the world’s best superfoods. And that is what makes this beverage so impressive.
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Strategies for Eating Organic When Traveling, Some Personal Thoughts

Written by Max Goldberg on March 9, 2012. Follow Max on Twitter: @livingmaxwell.

I got an email the other day from a woman who will soon be traveling to Germany and she was quite concerned about not being able to eat organic while on the road.

Prior to my recent trip to Costa Rica, my friends were in shock that I would even consider going abroad because it would mean being away from my local organic markets. They had no idea how I would survive. They must have believed that I would melt.

Given these two occurrences, I wanted to share my strategies for traveling and give you my thoughts on how to deal with this issue.

First off, it is important to do as much research and planning in advance. Find out the following: Read More »

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Wellness Tonics D-Tox — This is the Future of Food

Written by Max Goldberg on March 8, 2012. Follow Max on Twitter: @livingmaxwell.

One of the things that I love to do when traveling is to stop by local organic supermarkets because each part of the country has a slightly different product mix.

While the well-known products can be found coast to coast, there are many regional organic brands that do not yet have national distribution and are only available close to where they are produced.

And there may be nothing more that I enjoy doing than discovering organic products, both new and established, that I have never seen before.

When visiting San Francisco this past week, I came across several interesting products (thanks Stephanie!) and one that I wanted to talk about today was a drink called Wellness Tonics D-Tox.

I discovered it in the Whole Foods – South of Market location, and the packaging and ingredient list immediately grabbed my attention.
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Vigilant Eats Goji-Cacao Superfood Cereal – An Awesome Organic Product

Written by Max Goldberg on March 2, 2012. Follow Max on Twitter: @livingmaxwell.

I spend more time than you can imagine thinking about product design, from both a packaging and ingredient standpoint.

With budgets always tight for start-up companies, I am so impressed when a young organic brand has such smart and sophisticated packaging. I am equally, if not more, appreciative when the ingredient mix is so intelligently done that it results in a healthy and superior tasting product.

Vigilant Eats Goji-Cacao Superfood Cereal completely nails it on both fronts. Big time.
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