Dr. Joel Fuhrman Gives Lecture, Announces New Partnership with Whole Foods Wellness Clubs

Written by Max Goldberg on January 10, 2012. Follow Max on Twitter: @livingmaxwell.

Last night, I was at Whole Foods Tribeca in NYC where renowned nutritionist Joel Fuhrman, M.D., author of the bestselling Eat to Live and host of the PBS show 3 Steps to Incredible Health, gave a lecture and also announced a new partnership with the Whole Foods Wellness Clubs.

Here’s a synopsis on both.

PARTNERSHIP WITH WHOLE FOODS

As I wrote about recently, Whole Foods launched a pilot program of five Wellness Clubs around the country.

This new partnership with Dr. Joel Fuhrman means that one his associates, Adam Fiterstein, M.D., will be onsite at the Whole Foods Tribeca Wellness Club on Mondays to give private consultations to members and to host lectures for both members and non-members alike.

The consultations include: Read More »

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Top 5 Organic Food Trends for 2012

Written by Max Goldberg on January 4, 2012. Follow Max on Twitter: @livingmaxwell.

I see these five products, issues and technologies making some real noise in the organic food industry this year.

AFRICAN SUPERFOODS

In the U.S., we are very familiar and comfortable with superfoods from Latin America, such as maca, chia seeds, and acai.

Yet, Africa has its own group of superfoods as well, and they are only going to grow in popularity.

These extremely nutritious, protein-rich and antioxidant-heavy foods, such as moringa (above) and baobab, will become much more ubiquitous and prominent in 2012.

I have read that moringa has 10x the Vitamin A of carrots, 17x the calcium of milk, 15x the potassium of bananas, 25x the iron of spinach, and 4x the chlorophyll of wheatgrass. Read More »

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Top 5 Organic Products from the 2011 Natural Products Expo East Trade Show

Written by Max Goldberg on September 26, 2011. Follow Max on Twitter: @livingmaxwell.

I just returned from Baltimore where I attended the 2011 Natural Products Expo East Trade Show, one of the biggest organic food trade shows of the year.

There were many fantastic organic food products that I saw but these five really captured my attention.

KUR ORGANIC DELIGHTS – BROWNIE


The Kur Organic Delights Brownie was one of the first foods that I sampled at Expo East and the taste absolutely blew me away. Read More »

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Gnosis Chocolate Opens a Pop-Up Store in NYC’s Flatrion District

Written by Max Goldberg on August 15, 2011. Follow Max on Twitter: @livingmaxwell.

On Saturday night in NYC’s Flatiron District, there was a small party celebrating Gnosis Chocolate’s new pop-up store.

In this interview, I speak with Vanessa Barg, Founder and CEO, and Lauren Gockley, Chocolatier, of Gnosis Chocolate about what prompted them to open up this shop, whether retail is part of their future strategy and the importance of superfoods in their chocolate.

If you’ve never tried Gnosis Chocolate, definitely go check it out. It is some of the best organic chocolate on the market.

The pop-up store is located in the restaurant Organique at 110 East 23rd Street in NYC.

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Sprouted Chia Seed Powder is an Amazing Superfood, Great for Breakfast

Written by Max Goldberg on August 8, 2011. Follow Max on Twitter: @livingmaxwell.

Are you looking to add an incredibly healthy and nutritious food to your breakfast? You may want to consider organic sprouted chia seed powder.

For those unfamiliar with chia seeds, it is a true superfood that has been around for thousands of years. It is rumored that the Aztecs carried them when they went off to battle because chia seeds provided tremendous amounts of energy and strength.

Interestingly enough, a book that I am now reading now called Born to Run is about an indigenous Mexican people called the Tarahumara.

The Tarahumara are legendary for their ability to run ultra long distances, and their preferred source of energy is Iskiate — the main ingredient of which is chia seeds. Read More »

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