The Best Farmers Market in the U.S. is in Miami, Florida

Written by Max Goldberg on January 25, 2014. Follow Max on Twitter: @livingmaxwell.


Most people would probably say that choosing the best farmers market in the country would be based on selection, prices, quantity, how much is organic, crowds, and overall experience.

For me, it is much more simple.

Which farmers market will dictate my entire travel schedule just so I can be there for it? Read More »

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My Top 5 Picks at Juice Press in NYC

Written by Max Goldberg on October 8, 2013. Follow Max on Twitter: @livingmaxwell.

When you come to New York City and ask someone where to get pressed organic juice, there is an excellent chance that Juice Press will be mentioned. And for good reason.

What started out as a small, one-store operation in the East Village in 2010 has quickly exploded to 13 locations throughout NYC and the Hamptons. With many more stores to be opened over the next few years and $7M from investors such as Home Depot’s Ken Langone and billionaire hedge fund manager Stanley Druckenmiller, Founder Marcus Antebi has proven that he has what it takes to build a serious brand in the organic world.

One of the things that you’ll notice when you enter a Juice Press location is the enormous selection of both juices and food, which made choosing my five favorite picks all that more difficult. And believe me, there were plenty of items that I consume on a regular basis that did not make this list.



Quite simply, an avocado sandwich is not supposed to taste this good. Period. I have no idea what is in the secret sauce, but this sandwich blows me away every time I eat it. Read More »

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Most Innovative Organic Products from Natural Products Expo East 2013

Written by Max Goldberg on October 1, 2013. Follow Max on Twitter: @livingmaxwell.

This award is something that I started at Natural Products Expo West 2013 several months ago when Little Duck Organics took home the inaugural prize.

At Natural Products Expo East 2013, three companies really impressed me with their innovation.



Every time I see Pete Overgaag, President of Hollandia Produce (the parent company of Grower Pete’s), at an organic trade show, I always run over to him with great excitement. I repeatedly remind him of the time that I discovered his lettuce growing in an actual pot at my local supermarket. After a few years, my enthusiasm for his product still hasn’t waned. Read More »

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Gopal’s Pumpkin Seed Sprouties are the Perfect Travel Food

Written by Max Goldberg on June 15, 2013. Follow Max on Twitter: @livingmaxwell.


I am always on the search for healthy snacks that I can take with me on-the-go or for whenever I travel.

My ideal snack is nutritious, filling, and not too sweet. I don’t want to eat something and suffer through that “sugar hangover”, even if it is derived from a natural source.

Pumpkin seeds, also known as pepitas, are that perfect food. Not only do they satisfy my hunger, but they provide excellent health benefits: Read More »

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Top 5 Organic Food Trends for 2013

Written by Max Goldberg on January 11, 2013. Follow Max on Twitter: @livingmaxwell.

Since I started livingmaxwell a few years ago, doing this post has always been a favorite of mine.

One challenge is that some of the items that I have written about in the past – pressed juice, high pressure pasteurization technology, and GMO activism – will be a growing trend every single year. So, what I try to do is not to repeat myself but find emerging trends that are at their early stages.

For 2013, here are my Top 5 Organic Food Trends.


As most people know, gluten-free is an enormous market but finding gluten-free organic oats at a reasonable cost is a real challenge. While there are some companies using gluten-free oats, a majority of them do not because the price is simply too high. Read More »

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