Sealand Birk is the The Next Coconut Water, FREE Giveaway

Written by Max Goldberg on May 5, 2013. Follow Max on Twitter: @livingmaxwell.

sealand-birk

When I was at Natural Products Expo West recently, I came across a drink that wowed me in a major, major way.

It easily would have made my Top 5 Organic Food Products of the show, but I knew that I wanted to dedicate an entire post to it, given how special it is.

Never seen before on U.S. supermarket shelves, Sealand Birk comes from Denmark, where it has been a beverage for thousands of years.

So, what exactly is Sealand Birk?

It is the juice that is tapped from a birch tree, and harvesting takes place only once a year, from April to May.

The birch tree naturally purifies over 100 liters of water per day through its roots system, and in this process it adds minerals and nutrients.

The end result is a fluid which is slightly “syrupy”, light, refreshing, and naturally sweet.

I can’t compare it to any other drink that I have had in the past because it is so unique and different.

What I can tell you is that I absolutely LOVE Sealand Birk, have had a lot of trouble putting it down, and believe that it is going to be a massive hit in the U.S. beverage market. If marketed correctly, this drink has the potential to be the next coconut water. Read More »

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Showstopper Award from Natural Products Expo West 2013 – Holy Crap

Written by Max Goldberg on March 24, 2013. Follow Max on Twitter: @livingmaxwell.

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When I first saw Holy Crap at Natural Products Expo West 2013, my immediate thought was “It must be dog food.”

And to be honest, I was very turned off and stayed away.

Yet after passing by their booth several times, my curiosity got the best of me and I went to go see what Holy Crap was all about.

In fact, it wasn’t dog food but rather an organic superfood cereal made from chia seeds, hulled hemp hearts, buckwheat, cranberries, raisins, apple bits and cinnamon.

The story goes that an early fan of the cereal was so impressed that the words “Holy Crap” were the first ones to come out of his mouth. In a stroke of genius, founder Brian Mullin, quickly changed the name of the product to Holy Crap and sales increased 1000%. Read More »

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Top 5 Organic Food Products from Natural Products Expo West 2013

Written by Max Goldberg on March 16, 2013. Follow Max on Twitter: @livingmaxwell.

I recently got back from Natural Products Expo West 2013 and had an absolutely amazing time.

Even though Whole Foods’ announcement – that it would be labeling GMOs sold in its stores by 2018 – was the big news of the show, there were still plenty of great products that captured my attention.

Here are my Top 5 Organic Products from Expo West 2013.

RED LENTIL ROTINI BY TOLERANT FOODS

red-lentil-bean-organic-pasta-vegan Read More »

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I am a Big Fan of Muesli Fusion’s Athlete Fuel

Written by Max Goldberg on March 2, 2013. Follow Max on Twitter: @livingmaxwell.

muesli-fusion-athlete-fuel-organic-snacks

Next week is the biggest organic trade show of the year – Natural Products Expo West in Anaheim, CA – and I came to California early to visit a friend and to check out the newest organic restaurants in San Francicso. (Stay tuned to my blog over the next few days, as I have some great ones that I am going to be sharing with you!)

For food on my flight, one product that I brought with me was Muesli Fusion’s Athlete Fuel.

I first discovered Muesli Fusion’s Athlete Fuel at Natural Products Expo East 2012 in Baltimore several months ago when I stopped by the company’s booth.

Right away, I was impressed with the product because it was hearty and filling. The product satisfied my hunger cravings, left me feeling very satiated, and was packed with plenty of Omega-3s from the nuts and seeds. Read More »

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My Organic Remedy to Help Keep the Flu Away – Fire Cider

Written by Max Goldberg on January 21, 2013. Follow Max on Twitter: @livingmaxwell.

fire-cider-organic-remedy-flu

(Disclaimer: I am not a medical professional, and this article is not intended to treat or cure any illness or ailment. It is for informational purposes only, and please consult your doctor before taking anything.)

With 48 states fighting the flu and 29 children having died from the virus, it has definitely been on my mind, especially since it is in the news every single day.

That being said, I have not gotten and would never get a flu shot. (My friend Vani Hari wrote about the garbage that they put in these shots, in case you are interested.)

My idea of staying healthy and avoiding being sick is to make sure that my immune system is strong as it can be.

So, I am:

- Getting as much rest as I can.

- Juicing a ton. Mostly green juice, ginger shots, and carrot juice. Separately. Read More »

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