Jem’s Cinnamon Red Maca Almond Butter is a Special Product

Written by Max Goldberg on May 11, 2012. Follow Max on Twitter: @livingmaxwell.

Normally, I cringe when I hear the words “artisinal” or “specialty” to describe a food.

I just feel that they are overused terms that have been exploited for marketing purposes, similar to how all of the industrial food companies slap “natural” on so many of their products. And as we know, “natural” doesn’t mean anything.

Yet, when I tried out the cinnamon red maca almond butter by Jem, the first thought that came to my mind was “Wow, is this different. I guess this is what an artisinal or specialty product is supposed to taste like.” Read More »

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Little Duck Organics is a Real Winner for Kids…. and Parents

Written by Max Goldberg on April 26, 2012. Follow Max on Twitter: @livingmaxwell.

While I do not have kids myself, I constantly think about what kinds of food I would feed my children if I did have them.

Two things are crystal clear to me.

One, they’d be eating all organic, which shouldn’t come as a surprise to anyone who knows me or reads my blog.

I have written before about how milk is the most important organic product a family can buy. Furthermore, I am well aware of the tremendous health risks that GMOs pose and would keep my kids as far away from them as humanly possible.

Two, I would introduce them to green juice and wheatgrass at an early age.

One issue, however, that all health-conscious parents must worry about is what their children are eating when they’re at school or with their friends. Read More »

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Cell-nique’s Root Beer Drink is Extremely Impressive

Written by Max Goldberg on April 5, 2012. Follow Max on Twitter: @livingmaxwell.

I cannot tell a lie. I have a real soft spot for root beer.

It brings back memories of when I was a kid (decades before my organic days) and would have root beer floats in the summer. The taste just really does it for me.

Except for the occasional glass of Sipp’s ginger blossom, which is nearly impossible to resist, I don’t drink any soda.

So when I tasted Cell-nique’s root beer flavor at Expo West recently, I kind of flipped out.

Cell-nique is not a carbonated soda but a juice made of many of the world’s best superfoods. And that is what makes this beverage so impressive.
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Harmless Harvest is the Hottest Brand in the Organic Food Industry

Written by Max Goldberg on March 11, 2012. Follow Max on Twitter: @livingmaxwell.

I see a lot of products in the organic food world but there is a buzz about Harmless Harvest and its coconut water that I have never seen before.

This tends to happen when you are in a super-hot category and you are the best tasting, healthiest product in that category.

Harmless Harvest’s raw organic coconut water is made by using a technology called high pressure pasteurization (HPP), which I named one of my top 5 organic food trends for 2012. Read More »

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Wellness Tonics D-Tox — This is the Future of Food

Written by Max Goldberg on March 8, 2012. Follow Max on Twitter: @livingmaxwell.

One of the things that I love to do when traveling is to stop by local organic supermarkets because each part of the country has a slightly different product mix.

While the well-known products can be found coast to coast, there are many regional organic brands that do not yet have national distribution and are only available close to where they are produced.

And there may be nothing more that I enjoy doing than discovering organic products, both new and established, that I have never seen before.

When visiting San Francisco this past week, I came across several interesting products (thanks Stephanie!) and one that I wanted to talk about today was a drink called Wellness Tonics D-Tox.

I discovered it in the Whole Foods – South of Market location, and the packaging and ingredient list immediately grabbed my attention.
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