Zana Juices – The Most Impressive Drink I’ve Ever Seen

Written by Max Goldberg on March 2, 2015. Follow Max on Twitter: @livingmaxwell.

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While shopping at my local organic market in New York City the other day, I spotted a drink that I had never seen before called Zana Juices.

What immediately drew my attention wasn’t the large bottle size but rather its eye-popping price tag of $55 for 32 ounces.

“$55 for what?” I asked myself. Read More »

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Raw Food Central Makes One of My Favorite Snack Foods

Written by Max Goldberg on December 18, 2014. Follow Max on Twitter: @livingmaxwell.

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There are certain products that I when I see in the market, I pull them off the shelf and put them into my basket without giving it a second thought. It is automatic.

That is exactly what happens when I come across a bag of Curt’s Classic Snack Mix by Raw Food Central.

I almost named Curt’s Classic Snack Mix as one of my Top 5 Organic Products from this year’s Natural Products Expo East several months ago but for some reason resisted. Quite possibly, it was because I wanted to dedicate an entire post to the product. Read More »

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Cornucopia’s Yogurt Scorecard – Some Brands are Healthy, While Others aren’t Far from Junk Food

Written by Max Goldberg on November 20, 2014. Follow Max on Twitter: @livingmaxwell.

One misconception that the food industry would like us to believe is that ALL yogurt is healthy because of the beneficial bacteria (probiotics) that the product contains.

However, many of the largest food corporations have turned yogurt into quasi-junk food by adding ingredients such as artificial colors, chemical defoamers, milk from cows who have been raised on genetically-engineered feed, synthetic preservatives, carrageenan, high fructose corn syrup, aspartame, and excessive levels of sugar.

Some “fruit yogurts” don’t even contain fruit!

Other yogurts may be afoul of the FDA’s official definition of yogurt and may not even be legally qualified to market themselves as “yogurt”.

All of this is detailed in The Cornucopia Institute’s groundbreaking report on yogurt called Culture Wars: How the Food Giants Turned Yogurt, a Health Food, into Junk Food.

In its exhaustive research piece, Cornucopia breaks the report down into five main sections: Read More »

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Coco Mojo and Maca Blend from Essential Living Foods are Two Great Products, Smoothie Recipe

Written by Max Goldberg on November 9, 2014. Follow Max on Twitter: @livingmaxwell.

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There may be other brands of superfoods on the market that are more well-known and have wider distribution, but when it comes to quality, Essential Living Foods holds its own with anyone.

I have had long discussions with CEO Kipp Stroden about how and from where he sources his products, and I can assure you that he has done his homework. I trust him completely.

Two products that I believe are extremely well-formulated and have great taste are Essential Living Foods’ Coco Mojo and Maca Blend. Read More »

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Two of My Favorite Emerging Beverage Brands – Rawpothecary and LuliTonix

Written by Max Goldberg on July 26, 2014. Follow Max on Twitter: @livingmaxwell.

Unless you live in the New York area and are immersed in the health and wellness world, there is a decent chance that you’ve never heard of Rawpothecary or LuliTonix.

But that won’t be the case for long, as I expect both of these brands to become very recognizable, national players within a matter of time.

Having closely watched Rawpothecary and LuliTonix over the past year, I not only love what they’re putting on the shelves, but the women behind each of these NYC-based companies are two of the hardest-working entrepreneurs I’ve come across.

RAWPOTHECARY

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A few years ago, founder Stephanie Walczak had a close friend that was poisoned so badly from pesticides that he was literally on his death bed.  With conventional medicine completely failing him and few alternatives left, Stephanie, a graduate of the Institute of Integrative Nutrition and The Natural Gourmet Institute, got into the kitchen and worked her magic with the Vitamix, making sure he got fed super-nutritious blended drinks. Read More »

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Suja Rolls Out a Fantastic Line of Bottled Teas

Written by Max Goldberg on July 10, 2014. Follow Max on Twitter: @livingmaxwell.

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If you think that Suja, which was recently named by Forbes as the #3 Most Promising Company in the U.S., is content to just sit on its hands and enjoy its current success, think again.

In a bold and very savvy move, the company has made a departure from its pressed juices and smoothies to launch four HPP (high pressure processing) bottled teas including: Read More »

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Abe’s Market Has Launched a Cool New Program Called Try for $2

Written by Max Goldberg on June 26, 2014. Follow Max on Twitter: @livingmaxwell.

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If you’re anything like me, you absolutely LOVE trying new and interesting organic products.

Yet, there are a few challenges with this.

One, how do you find them.

Two, there is a risk associated with spending money on all of these products, especially if you take one bite of a $7 granola and don’t like it.

Three, if you’re a subscriber to a monthly $20 box of healthy products, there is a decent chance that you won’t be inspired by many of the picks that show up at your door.

Abe’s Market, a fantastic e-commerce site that specializes in natural and organic products, has come up a great solution that addresses all of these problems. Read More »

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