I Love Seeing Pressed Organic Juice with Sprouts

Written by Max Goldberg on December 10, 2012. Follow Max on Twitter: @livingmaxwell.

As I have been writing about for the past year or so, I have been trying to juice with sprouts as much as possible. Why?

According to the Hippocrates Health Institute, the key benefits of sprouts include:

- Increased vitality, energy, and vigor from the large amount of enzymes.

- 10 to 100 times more enzymes than fruits and vegetables when eaten within the first seven days of being sprouted.

- Powerful antioxidants which help fight free radicals and aging.

- The minerals and nutrients are easily absorbed into the body.

Given my penchant for these superfoods, I was very happily surprised last week to find a pressed organic juice company in Boston, Revitalive, that uses sprouts. Read More »

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Top 5 Organic Food Trends for 2012

Written by Max Goldberg on January 4, 2012. Follow Max on Twitter: @livingmaxwell.

I see these five products, issues and technologies making some real noise in the organic food industry this year.

AFRICAN SUPERFOODS

In the U.S., we are very familiar and comfortable with superfoods from Latin America, such as maca, chia seeds, and acai.

Yet, Africa has its own group of superfoods as well, and they are only going to grow in popularity.

These extremely nutritious, protein-rich and antioxidant-heavy foods, such as moringa (above) and baobab, will become much more ubiquitous and prominent in 2012.

I have read that moringa has 10x the Vitamin A of carrots, 17x the calcium of milk, 15x the potassium of bananas, 25x the iron of spinach, and 4x the chlorophyll of wheatgrass. Read More »

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My Sincere Thanks to the Organic Food Industry and to My Readers

Written by Max Goldberg on November 24, 2011. Follow Max on Twitter: @livingmaxwell.

In terms of organic food, there is a lot to be grateful for this Thanksgiving.

While every single participant in the organic food industry plays a critical role, I’d like to single out these three groups this year and express my sincere gratitude.

Organic Farmers Is there anyone more important to the industry than organic farmers?

These are the individuals who work brutally long hours, face the high costs and burdensome paperwork for USDA organic certification, and deal with unpredictable weather conditions, all to bring us the most nutritious food available. Read More »

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My Analysis of Starbucks’ $30M Acquisition of Evolution Fresh, Getting into the Organic Juice Business

Written by Max Goldberg on November 11, 2011. Follow Max on Twitter: @livingmaxwell.

Yesterday, Starbucks announced that it had purchased Evolution Fresh for $30 million in cash and held a conference call formally disclosing its plans to enter the $50 billion health and wellness industry.

Started by Jimmy Rosenberg, the original founder of Naked Juice, Evolution Fresh is a California-based company that sells a line of organic and non-organic pressed juices in retail locations on the West Coast.

This acquisition by Starbucks is just the first step of a large strategic initiative to tap into the growing health and wellness sector. Read More »

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David Wolfe and Doug Evans, Co-Founder of Organic Avenue, on The Importance of Glass Bottles – Part II

Written by Max Goldberg on June 24, 2011. Follow Max on Twitter: @livingmaxwell.

(TO VIEW THE ENTIRE 12-MINUTE, UNEDITED INTERVIEW WITH DAVID WOLFE, CLICK HERE)

David Wolfe, the most well-known person in the raw food world, and Doug Evans, the Co-Founder of Organic Avenue, discuss why glass bottles are so important and how plastic bottles can be very harmful to our health.

As I have written about before, I am a huge fan of glass water bottles and carry them wherever I go.

Learn why Takeya glass bottles are my favorite ones (instead of BPA-free or stainless steel bottles), and why I named it one of my Top 5 Non-Organic Products from Natural Products Expo East.

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