Over the last few years, there has been a lot of buzz, mystery and intrigue surrounding a secret company in Silicon Valley called Juicero. Not only has it raised more than $100M from venture capitalists, but it has been called “the future of juice” and “the biggest tech start-up you’ve never heard of”.
Well, as of this morning, the company is no longer in stealth mode and has officially launched to the public.
And what you will find is something that I believe to be the most disruptive juicing technology since Norman Walker invented the Norwalk cold-press juicer in the early 20th century.
Founded by former Organic Avenue CEO Doug Evans and backed by blue chip investors such as Kleiner Perkins and GV (formerly Google Ventures), the company aims to do to juicing what Apple’s iTunes did to music – to create an entire ecosystem that will completely change the way we juice at home. Read more »