Is the tide really starting to turn in the food world?
Or, is it that McDonald’s is just tired of closing new stores and reporting horrible numbers – quarter after quarter – to Wall Street?
Frankly, I could not care less about its motivation for doing so, but the fact that McDonald’s has just unveiled its first organic hamburger is a seriously significant event.
Next week in Germany, the fast food chain will be launching the McB, which will contain a hamburger patty made from antibiotic-free, humanely-raised, organic beef.
There will be two different versions of its organic hamburger (varying types of cheese, buns, and lettuce) and customers can vote on which one they like the best. Read more »