MUST-SHARE Video: The Organic Industry Rolls out its First Advertising Campaign – The Natural Effect

Written by Max Goldberg on February 13, 2014. Follow Max on Twitter: @livingmaxwell.

(When I come across a meaningful video, I’ll usually write MUST-WATCH.  Please read below why I wrote MUST-SHARE.)

A very, very important advertising campaign called Only Organic has recently been launched by Organic Voices, a non-profit backed by some of the biggest names in the industry including Stonyfield, Nature’s Path, Annie’s and many others.

While educated organic consumers will watch this video and get a laugh, the reality is that this is no laughing matter. Why? Read More »

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Top 5 Organic Food Trends for 2014

Written by Max Goldberg on January 7, 2014. Follow Max on Twitter: @livingmaxwell.

As we head into 2014, I see these organic foods becoming much more popular in the marketplace.

Here are my Top 5 Organic Food Trends for 2014.



I can’t understand why no one has capitalized on this yet, but a huge gap in the market exists for nut/seed milks and smoothies. I predict that 2014 will be the year that some smart players take advantage of this opportunity.

These are drinks that I make all of the time at home but finding an organic one at a store is very, very difficult. Read More »

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Top 5 Organic Food News Stories for 2014

Written by Max Goldberg on January 1, 2014. Follow Max on Twitter: @livingmaxwell.

As we head into 2014, there are several stories that I’ll be keeping a close eye on, all of which could have a monumental impact on the organic food industry.

While there easily could have been a lot more, here are My Top 5 Organic Food News Stories for 2014.


Over the last few months, the rumors about single ingredient labeling of GMOs have really been heating up.

First off, what is “single ingredient labeling of GMOs”?

Single ingredient labeling of GMOs means that any food where there is only one ingredient – apples, corn, papayas, etc. It is just that one piece of food, nothing else. Read More »

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My Top 10 Organic Food Moments of 2013

Written by Max Goldberg on December 24, 2013. Follow Max on Twitter: @livingmaxwell.

Here is a list of of my top 10 organic food moments from 2013, and these are both industry achievements and personal highlights.

1) Whole Foods announces that all GMOs in its stores will be labeled by 2018

Unwilling to wait for a federal labeling law, Whole Foods decided to take matters into its own hands and made this historic announcement in March of this year. The importance of this decision cannot be underestimated as it has already kickstarted an enormous shift in the non-GMO and organic supply chain.

Immediately after the company released this news to its vendors and to the media at Natural Products Expo West 2013 in Anaheim, I spoke with Co-CEO Walter Robb and President A.C. Gallo about the announcement.

Without question, this has to be the most important event of the year and its reverberations will be felt for decades to come. Read More »

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Talking About Organic Food and Hybridized Food On Fox News Channel with Supermodel Carol Alt

Written by Max Goldberg on December 11, 2013. Follow Max on Twitter: @livingmaxwell.



This past weekend, I was on A Healthy You & Carol Alt on Fox News Channel. On last month’s show, Carol Alt and I discussed the health risks of GMOs and the lack of GMO-labeling in U.S.

In this most recent show, we talked about organic food. Two of the main topics that we covered were the superior nutrition that organic provides, and the difference between hybridized food (allowed in organic food) and genetically-engineered food (not allowed in organic). Read More »

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