Private Equity Firm Takes Control of Organic Avenue, Interview with New Owner

Written by Max Goldberg on January 9, 2013. Follow Max on Twitter: @livingmaxwell.

Organic Avenue, one of the hottest organic concepts in the industry today, just announced that it has sold a controlling interest in the company to minority investor Weld North, a private equity fund founded by former Kaplan, Inc. CEO Jonathan Grayer in partnership with Kohlberg Kravis Roberts & Co. (KKR).  Financial terms were not disclosed.

With the deal increasing Weld North’s stake to around 70%, management changes have come as well. Read More »

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Organic Coconut Oil on Bread – So Simple, So Good

Written by Max Goldberg on December 25, 2012. Follow Max on Twitter: @livingmaxwell.

First off, to those of you who celebrate Christmas, I hope you had a wonderful day with your family and ate some great food.

Maybe there are many people out who feel the same way, but I just absolutely love putting organic coconut oil on my bread. (When I do this around my father around, he looks at me like I am an alien. For him, it is nothing but butter.)

I have nothing against jelly. In fact, I really like the BioNaturae jellies that come from Italy.  They are spectacular, fresh, and sugar-free.

However, the taste that coconut oil gives to bread is second to none in my book. Read More »

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Organic Quinoa for Breakfast? Here’s How I Prepare It

Written by Max Goldberg on December 5, 2012. Follow Max on Twitter: @livingmaxwell.

I am a huge, huge fan of quinoa and eat it for dinner several times per week.

In fact, quinoa with kimchi or other fermented foods might be one of my absolute favorite meals.

Wanting to see how I could incorporate organic quinoa into my breakfast and seeking a gluten-free alternative to oatmeal or oat bran, I tried making quinoa porridge. And, I was pleasantly surprised at the results. Read More »

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Veggies for Carnivores is an Excellent Resource for People Craving More Vegetables

Written by Max Goldberg on November 20, 2012. Follow Max on Twitter: @livingmaxwell.

When I go to the supermarket, my absolute favorite place to shop, look, and browse is the vegetable section.

I am captivated by the bright colors, fascinating shapes, and wide variety of flavors from the vast array of these plant-based foods.

Even though I could take many of the beautiful vegetables that catch my eye and throw them into the juicer, I know that they could be put to use in many other ways.

And that is precisely why Veggies for Carnivores is so compelling.

Author, blogger, cook, and world traveler Lora Krulak takes the mystery out of preparing vegetable-based recipes and demonstrates their incredible versatility in the kitchen. Read More »

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Win a Free 3-Day BluePrint Juice Cleanse ($200 Value) from Veria Living

Written by Max Goldberg on November 6, 2012. Follow Max on Twitter: @livingmaxwell.

As I wrote about recently, I was selected by the health and wellness TV network Veria Living to be a part of their new programming initiative called Veria Voices.

Filming took place a few months ago, and Veria Voices is now releasing my videos – one video per week of me talking about organic food.

Alongside these videos, Veria Voices is offering viewers an opportunity to win a free 3-day organic juice cleanse from BluePrint Cleanse. Read More »

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