Another Reason to Eat Organic – Decrease Pesticide Exposure by 90%

Written by Max Goldberg on May 18, 2014. Follow Max on Twitter: @livingmaxwell.

Catering food at a wedding party - a series of RESTAURANT images.

Here are a few things that we know.

1) In its pioneering testing several years ago, the Environmental Working Group (EWG) identified up to 493 chemicals in Americans of all ages, including 287 industrial chemical pollutants found in the cord blood of 10 babies born in 2004.

So, from the time we are in the womb of our mother, our body is flooded with synthetic toxins.

2) Even though this EWG data was collected a decade ago, not much has changed since then, in terms of our exposure to chemicals. Read More »

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NYT’s Mark Bittman Trashes Organic and Defends GMOs – My Response

Written by Max Goldberg on May 8, 2014. Follow Max on Twitter: @livingmaxwell.
mark-bittman

(Courtesy of The New York Times)

While organic food continues to explode in popularity and is increasingly becoming the food that everyone wants to eat – even Walmart and Target are boosting their organic options – the support for organic continues to erode at its most important levels.

Our government is trying to decimate organic by chipping away at federal organic standards. Namely, the USDA has undermined the intent of the National Organic Program by altering the incredibly important Sunset Rule, which would make it much easier for specially-approved synthetic ingredients to stay in organic much longer than they should.

Our President said in 2007 that he would label GMOs but has yet to do anything about this. GMOs pose an existential threat to organic, and the most powerful way to get people to stop eating this FrankenFood is to have GMOs labeled on the outside of food products. If people knew that they were eating foods that have been genetically-engineered, they would start asking questions, might avoid them altogether, and would be more inclined to eat organic.

And now we have the popular and influential food columnist of The New York Times, Mark Bittman, who, shockingly, has come out against organic and in defense of GMOs.

In his article Leave Organic Out of This, Bittman concludes that sustainable agriculture and healthier eating are the most important struggles in food, both of which have real validity.

Read More »

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Is Non-GMO Better Than Organic?

Written by Max Goldberg on April 10, 2014. Follow Max on Twitter: @livingmaxwell.

Woman And Child With Trolley In Supermarket

In a recent online survey of a 1,000 health-conscious consumers conducted by Market LOHAS – Mambo Sprouts Marketing Research, it was found that 80% of shoppers seek out non-GMO products, with 56% saying non-GMO was key to brand buying versus 52% for organic.

Hence, a product that has the words “Non-GMO” on its packaging is going to carry more weight with consumers than “Organic”.

On many levels, this is incredibly worrisome, mostly because shoppers are making the absolute wrong and unhealthy decision at the supermarket. Read More »

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An Amazing Night with the Environmental Working Group at Suite ThreeOhSix in NYC

Written by Max Goldberg on March 25, 2014. Follow Max on Twitter: @livingmaxwell.

suite-three-oh-six-nyc-tribeca-306

Last week in NYC, I went to a fantastic event hosted by the Environmental Working Group (EWG) and its Executive Director, Heather White.

Not only did we get a chance to meet Heather White in person, but we were updated on the many exciting things that EWG has in the works. Read More »

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There is A LOT to Love About Sakara Life, the Organic Meal Delivery Service

Written by Max Goldberg on March 3, 2014. Follow Max on Twitter: @livingmaxwell.

sakara-life-organic-meal-delivery-service-boston-nyc

Recently, I stopped by the offices of Sakara Life, the fantastic organic meal delivery service based here in NYC.

Even though I have known co-founders Danielle DuBoise and Whitney Tingle for a few years, I hadn’t fully researched their company until now. And what a huge mistake that was because it is an incredibly impressive operation with delicious food.

Currently, Sakara Life is delivering fully-prepared, 100% organic, gluten-free, plant-based meals (breakfast, lunch, and dinner) to customers in New York, New Jersey, Connecticut, and Massachusetts. The service will eventually be expanded to other parts of the country, with California on the company’s near-term radar screen.

Here were a few things that I tasted. Read More »

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5 Essential Ways to Avoid Genetically-Modified Food (GMOs)

Written by Max Goldberg on February 18, 2014. Follow Max on Twitter: @livingmaxwell.

The other day on Facebook, I shared a post that I wrote a while ago called Consuming Genetically-Modified Soy is a Very, Very Risky Proposition. (If you are unfamiliar with the health risks of eating genetically-modified food, please read this article.)

As a follow-up from that post, I got an e-mail from a reader asking how she would know if she is eating genetically-modified soy or not.

Figuring that many other people may have that same question, I wanted to explain how to avoid eating genetically-modified food (GMOs) and the things that you need to look out for.

USDA-Organic-Seal

#1 – Buy USDA Certified Organic Products  GMOs are prohibited in organic food. Therefore, look for products that contain the USDA certified organic seal.

Even though GMOs are prohibited in organic, organic crops can be contaminated by GMOs through cross-pollination and drift. (That is why the proliferation of GMOs is a real threat to organic farming. The co-existence of GM-crops and organic crops is simply not possible, despite what our government would like us to believe.)

USDA rules require that organic certifiers test samples from at least 5% of the operations they certify on an annual basis. Read More »

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MUST-SHARE Video: The Organic Industry Rolls out its First Advertising Campaign – The Natural Effect

Written by Max Goldberg on February 13, 2014. Follow Max on Twitter: @livingmaxwell.

(When I come across a meaningful video, I’ll usually write MUST-WATCH.  Please read below why I wrote MUST-SHARE.)

A very, very important advertising campaign called Only Organic has recently been launched by Organic Voices, a non-profit backed by some of the biggest names in the industry including Stonyfield, Nature’s Path, Annie’s and many others.

While educated organic consumers will watch this video and get a laugh, the reality is that this is no laughing matter. Why? Read More »

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