Feel Food in NYC Gets an A+ for Innovation and Taste

Written by Max Goldberg on December 20, 2013. Follow Max on Twitter: @livingmaxwell.


If you live in Greenwich Village in NYC, as I do, it is time to come clean. We are completely and utterly spoiled. Why?

Among other reasons, this neighborhood must have the greatest concentration of organic restaurants, supermarkets, and pressed juice bars of anywhere in the world. And with the recent opening of organic restaurant Feel Food, we may now have the most innovative restaurant of them all. Read More »

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The Green Radish, a Vegan Organic Food Truck in NYC, is PHENOMENAL

Written by Max Goldberg on November 14, 2013. Follow Max on Twitter: @livingmaxwell.


I know that food trucks are the rage these days but to be perfectly honest, they’ve never really excited me too much.

Maybe that’s because so few of them are organic, and the majority of the ones that line the streets in New York City don’t look appetizing at all.

So, when I heard about a new vegan organic food truck here called The Green Radish, I was a little hesitant.

Yet, what spurred me to go check it out was that owner/operator James Rafferty has some serious credentials. Not only is he a Culinary Institute of America graduate, but he was formerly the sous chef at Bouley, one of the top restaurants in NYC, and has also logged time at other Michelin star restaurants.

Needless to say, I was blown away by the quality of the food at The Green Radish and here are a few dishes that I tried. Read More »

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My Top 5 Picks at Juice Press in NYC

Written by Max Goldberg on October 8, 2013. Follow Max on Twitter: @livingmaxwell.

When you come to New York City and ask someone where to get pressed organic juice, there is an excellent chance that Juice Press will be mentioned. And for good reason.

What started out as a small, one-store operation in the East Village in 2010 has quickly exploded to 13 locations throughout NYC and the Hamptons. With many more stores to be opened over the next few years and $7M from investors such as Home Depot’s Ken Langone and billionaire hedge fund manager Stanley Druckenmiller, Founder Marcus Antebi has proven that he has what it takes to build a serious brand in the organic world.

One of the things that you’ll notice when you enter a Juice Press location is the enormous selection of both juices and food, which made choosing my five favorite picks all that more difficult. And believe me, there were plenty of items that I consume on a regular basis that did not make this list.



Quite simply, an avocado sandwich is not supposed to taste this good. Period. I have no idea what is in the secret sauce, but this sandwich blows me away every time I eat it. Read More »

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There is A LOT to Love About Ellary’s Greens in NYC

Written by Max Goldberg on August 18, 2013. Follow Max on Twitter: @livingmaxwell.


Several months ago, a new restaurant opened in New York City called Ellary’s Greens. When I read the website, which promoted itself as “natural and organic”, and made a phone call to see how much of the menu was indeed organic, the response I received was “we get as much organic as we can.”

I hear this answer a lot, which doesn’t really tell me much. And to be honest, it doesn’t make much of an impression either. So, I avoided going to Ellary’s Greens.

And what a huge mistake that was.

After finally visiting the restaurant in-person and speaking to the warm, vivacious, and incredibly passionate owner, Leith Hill, I learned that Ellary’s Greens is extremely committed to organic – anywhere from 95% to 100% of the menu is organic. If something is conventional, it is only because the supplier does not have it in stock and the restaurant will inform you if this is the case.

Having been allayed of this concern, I saw first-hand what I was missing out on – a fantastic menu and a beautifully designed restaurant in a great location in the West Village. Read More »

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Rockin’ Raw in NYC Lives Up To Its Name – It Totally Rocks

Written by Max Goldberg on July 2, 2013. Follow Max on Twitter: @livingmaxwell.


UPDATED AS OF 11/14/14: Rockin’ Raw is now open everyday except Tuesday.

If you ask a majority of the people who are plugged into the organic scene in NYC what their favorite restaurants are, there is a decent chance that Rockin’ Raw won’t get mentioned.


Maybe because it is tucked away on a pretty quiet street in Greenwich Village.

Maybe because it is a pretty small restaurant and doesn’t seat that many, so the absolute number of people going there and talking about it is not that great.

Maybe it is has fallen off people’s radar screens – it used to be in Brooklyn, closed for a while, and then re-opened in Manhattan several months later.

But whatever the reason, it is a real shame because this Peruvian-Creole raw vegan restaurant is a true gem.

Aside from having fantastic raw food, Rockin’ Raw has an amazingly calm atmosphere. Especially when I go there during the day on the weekend, I truly don’t feel like leaving. It is one of those places that you just want to hang out for hours.

Here is some of the organic food that I have eaten recently at Rockin’ Raw. Read More »

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Organic Avenue’s New Quinoa Bowls are Outstanding

Written by Max Goldberg on June 4, 2013. Follow Max on Twitter: @livingmaxwell.

Last year, I met with Jonathan Grayer, the new controlling shareholder of Organic Avenue, and one of the things that we discussed was the quality of food at his company. Much to my surprise, he was incredibly forthcoming and acknowledged that several of Organic Avenue’s items were not up to par.

He told me that his goal was to offer raw and cooked vegan food that would appeal to a mainstream audience and that also tasted really, really good.

Aside from already having revamped the salads, which are now excellent, Organic Avenue recently launched its first line of quinoa bowls, and I have been beyond impressed.

The three red quinoa bowls are the following:



Very hearty and filling. The sweetness of the yams ties everything together really well. When I am hungry, this is what I go for. Read More »

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Revitalive in Newburyport, MA is Phenomenal

Written by Max Goldberg on January 14, 2013. Follow Max on Twitter: @livingmaxwell.

Last week, I was in Boston and took a trip about an hour north to go check out an organic restaurant called Revitalive.

While I hadn’t been to the restaurant before, I have ordered their pressed organic juice in the past and wrote about them in December. I was incredibly impressed that they use sprouts in their juices, something that very few people do.

As far as an organic restaurant goes, this place is outstanding. The two women who own and operate Revitalive, both of whom trained at The Ann Wigmore Institute in Puerto Rico, know what they are doing. Period.

Here are a few things that I had for lunch. Read More »

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