Yesterday, I was on the media conference call for Just Label It, the nationwide campaign to get genetically-modified foods (GMOs) labeled.
On the call we saw a preview of the fantastic new Just Label It video (WATCH BELOW) and we also heard from:
* Gary Hirshberg, Chairman of Stonyfield, who recently resigned as CEO to dedicate more time to this very important cause.
* Robyn O’Brien, leading food safety advocate and author of the acclaimed book The Unhealthy Truth: One Mother’s Shocking Investigation into the Dangers of America’s Food Supply — and What Every Family Can Do to Protect Itself.
* Robert Kenner, writer, director and producer of the documentary Food, Inc. and the Just Label It video below.
KEY HIGHLIGHTS DISCUSSED
- The general benchmark for labeling, of any sorts, is materiality. Is something about the food materially different that would warrant a label? Read More »

