IMPORTANT: Brand New Video for the “Just Label It” Campaign and Recap of Yesterday’s Conference Call

Written by Max Goldberg on January 19, 2012. Follow Max on Twitter: @livingmaxwell.

Yesterday, I was on the media conference call for Just Label It, the nationwide campaign to get genetically-modified foods (GMOs) labeled.

On the call we saw a preview of the fantastic new Just Label It video (WATCH BELOW) and we also heard from:

* Gary Hirshberg, Chairman of Stonyfield, who recently resigned as CEO to dedicate more time to this very important cause.

* Robyn O’Brien, leading food safety advocate and author of the acclaimed book The Unhealthy Truth: One Mother’s Shocking Investigation into the Dangers of America’s Food Supply — and What Every Family Can Do to Protect Itself.

* Robert Kenner, writer, director and producer of the documentary Food, Inc. and the Just Label It video below.

KEY HIGHLIGHTS DISCUSSED

- The general benchmark for labeling, of any sorts, is materiality. Is something about the food materially different that would warrant a label? Read More »

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My Response to the NYT’s “Organic Agriculture May Be Outgrowing Its Ideals”

Written by Max Goldberg on January 2, 2012. Follow Max on Twitter: @livingmaxwell.

On Friday in the New York Times, there was an interesting article titled “Organic Agriculture May Be Outgrowing its Ideals“.

Given the number of emails I received about it, I wanted to address this piece and talk about what I see going forward.

The article points to the the ideal nature of organic – small farms, local farms, an environmental steward of the land, etc. – which has been lost in many parts of the organic industry.

While these are aspects of the organic food industry that everyone would like to hold onto, we live in a capitalist society and market forces have changed the dynamic of the industry, for better and for worse.

FOR BETTER

More people are eating organic food and as a result, they are becoming healthier and fewer pesticides are poisoning workers, the land, and our water supply. Read More »

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Frito-Lay Faces Class Action Lawsuit for Using GMOs in Tostitos and Sun Chips

Written by Max Goldberg on December 23, 2011. Follow Max on Twitter: @livingmaxwell.

As I have been predicting, the class action lawsuits would continue against major food companies for using genetically-modified ingredients (GMOs) and/or synthetic substances in their “all-natural” products.

The trend started first started with Con Agra then moved to Kashi and Naked Juice. Now it is against PepsiCo’s Frito-Lay.

In a class action lawsuit filed (PDF) by law firm Milberg LLP against Frito-Lay, the claim states that the company markets its Tostitos and Sun Chips products as “made with all natural ingredients” when in fact they are not “all natural”.

The lawsuit contends that the ingredients are not “all natural” because the corn and vegetable oils (soybean, corn and canola) that they are using are all genetically-modified. Therefore, they are not “all natural” and are counter to what Frito-Lay is marketing them as. Read More »

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Infected Salmon Eggs are Found in the Proposed GE-Salmon — Safety and Credibility are Now Major Issues

Written by Max Goldberg on December 20, 2011. Follow Max on Twitter: @livingmaxwell.

I have been writing about the genetically-engineered salmon issue for quite a while now, and last week I put up a story about how Congress held hearings for the first-time ever about this FrankenFish.

As I mentioned in the post, it was a great step in raising awareness of this abhorrent technology and hopefully it will never get approved.

AquaBounty, the company that is trying to receive FDA approval for genetically-engineered salmon, has been telling the public that this “fish” is safe – safe for humans and safe for the environment, both of which is completely absurd in my opinion.

Now we have documentation that calls into serious question the credibility of AquaBounty and its willingness to tell the truth.

According to recently released documents (PDF file), AquaBounty’s research site in Canada was contaminated with a new strain of Infectious Salmon Anaemia (ISA), the deadly fish flu that is devastating fish stocks around the globe. Read More »

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Congress Holds First Ever Hearing on Genetically-Engineered Salmon – An Extremely Positive Step

Written by Max Goldberg on December 15, 2011. Follow Max on Twitter: @livingmaxwell.

When you follow the organic industry closely and care deeply about health, it is very easy to get frustrated with how our leaders place such little importance on organic.

While we do have a small number of organic advocates in Washington D.C., the overall policy that emanates from our government is one that supports genetically-modified food, largely because the GM-industry uses its vast resources to influence politicians and regulatory bodies.

And if you think the GM-industry hasn’t gotten to Obama, think again.

Not only did he renege on his promise to label genetically-modified food while on the campaign trail in 2007 but he supported the deregulation of genetically-engineered alfalfa, a policy that has disastrous implications for the organic dairy and meat industries. Read More »

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