IMPORTANT READ: What the Media and Food Industry Won’t Tell You

Written by Max Goldberg on January 26, 2015. Follow Max on Twitter: @livingmaxwell.

vani-hari-label-gmos

For those of us who are food activists or are simply individuals who care about healthy food, the most important event of the year will be taking place over the next few months.

And it centers around the February 10th release of the The Food Babe Way by Vani Hari.

To me, this book represents something much greater than a guide on how to live a healthy lifestyle each day. This will be the biggest attack ever on the food industry and its despicable business practices. Read More »

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Fascinating Results from Nielsen’s Global Health and Wellness Survey

Written by Max Goldberg on January 24, 2015. Follow Max on Twitter: @livingmaxwell.

Pretty young blond woman standing on Maui, Hawaii beach with arms out to side and wind blowing hair

From its survey of 30,000 people in 60 countries, Nielsen just released the results of its Global Health and Wellness Survey. And what they reported is more evidence that health is a trend that shows no sign of slowing down anytime soon.

Here were some of the key findings from the survey:

– Organic products have enjoyed 28% sales growth over the past two years while products claiming to be “all natural” have experienced 24% sales growth over that same period. Read More »

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Cornucopia’s Yogurt Scorecard – Some Brands are Healthy, While Others aren’t Far from Junk Food

Written by Max Goldberg on November 20, 2014. Follow Max on Twitter: @livingmaxwell.

One misconception that the food industry would like us to believe is that ALL yogurt is healthy because of the beneficial bacteria (probiotics) that the product contains.

However, many of the largest food corporations have turned yogurt into quasi-junk food by adding ingredients such as artificial colors, chemical defoamers, milk from cows who have been raised on genetically-engineered feed, synthetic preservatives, carrageenan, high fructose corn syrup, aspartame, and excessive levels of sugar.

Some “fruit yogurts” don’t even contain fruit!

Other yogurts may be afoul of the FDA’s official definition of yogurt and may not even be legally qualified to market themselves as “yogurt”.

All of this is detailed in The Cornucopia Institute’s groundbreaking report on yogurt called Culture Wars: How the Food Giants Turned Yogurt, a Health Food, into Junk Food.

In its exhaustive research piece, Cornucopia breaks the report down into five main sections: Read More »

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The Tragedy and Conflict in Hawaii: Super-Toxic Pesticides Sprayed Near Schools and Hospitals

Written by Max Goldberg on October 26, 2014. Follow Max on Twitter: @livingmaxwell.

How would you feel if super-toxic pesticides, including chlorpyrifos, which studies have linked to neurological effects in children, were sprayed very close to schools and hospitals in your community?

My guess is that you wouldn’t be too happy. Maybe “irate” is the correct word. Read More »

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Whole Foods launches Responsibly Grown, a Phenomenal Produce Rating System

Written by Max Goldberg on October 15, 2014. Follow Max on Twitter: @livingmaxwell.

ratings

In my Wednesdays at Whole Foods column last December, I wrote about how the company would be rolling out a very innovative produce rating system in 2014.

Well, the wait is over.

After three years of exhaustive research, planning, and collaboration with suppliers, scientists and issue experts, Responsibly Grown, as the program is officially known, was just announced this morning.

And my enthusiasm about this initiative back then has been echoed by many industry leaders today.

THE PROGRAM

Responsibly Grown is a produce rating system that assesses growing practices that impact human health and the environment. Read More »

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What is .ORGANIC and Why You Need to Know About It

Written by Max Goldberg on October 7, 2014. Follow Max on Twitter: @livingmaxwell.

 

dot-organic-domain-name

If you’ve been reading my recent emails to the Organic Food Industry group on LinkedIn or if you watched my video recapping the Top 5 Organic Food Products from Natural Products Expo East 2014, you probably noticed that I mentioned a company called .ORGANIC (“dotORGANIC”).

And if you’ve been a little confused by it, I completely understand why.

.ORGANIC is doing something that has never existed before – the company is offering organizations in the organic industry a .ORGANIC domain name. Read More »

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