MUST-SHARE Video: The Organic Industry Rolls out its First Advertising Campaign – The Natural Effect

Written by Max Goldberg on February 13, 2014. Follow Max on Twitter: @livingmaxwell.

(When I come across a meaningful video, I’ll usually write MUST-WATCH.  Please read below why I wrote MUST-SHARE.)

A very, very important advertising campaign called Only Organic has recently been launched by Organic Voices, a non-profit backed by some of the biggest names in the industry including Stonyfield, Nature’s Path, Annie’s and many others.

While educated organic consumers will watch this video and get a laugh, the reality is that this is no laughing matter. Why? Read More »

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Top 5 Organic Food News Stories for 2014

Written by Max Goldberg on January 1, 2014. Follow Max on Twitter: @livingmaxwell.

As we head into 2014, there are several stories that I’ll be keeping a close eye on, all of which could have a monumental impact on the organic food industry.

While there easily could have been a lot more, here are My Top 5 Organic Food News Stories for 2014.


Over the last few months, the rumors about single ingredient labeling of GMOs have really been heating up.

First off, what is “single ingredient labeling of GMOs”?

Single ingredient labeling of GMOs means that any food where there is only one ingredient – apples, corn, papayas, etc. It is just that one piece of food, nothing else. Read More »

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AccelFoods is a Tremendous Addition to the Organic Food Industry

Written by Max Goldberg on September 16, 2013. Follow Max on Twitter: @livingmaxwell.


I deal with organic food entrepreneurs all of the time, and one thing that I can say for certain is that building and managing these start-up businesses is no easy task.

Aside from the fact that it may take several years to reach profitability (it took Stonyfield’s Gary Hirshberg 9 years to get there!), you have to deal with rising food costs, a distribution system largely controlled by one major player, and the constant worry of food safety. And, of course, that doesn’t mention all of the other things like sales, marketing, public relations, legal, recruiting, and accounting,

Most entrepreneurs are tackling this industry for the very first time and have to figure out the nuances and complexity of the food business as they go. Invariably, many mistakes are made.

Understanding the challenges that these start-ups face, a company called AccelFoods has just launched to solve these exact problems. Read More »

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The Shameful Truth About the Naked Juice Class Action Lawsuit Settlement and What American Consumers Can Do About It

Written by Max Goldberg on July 24, 2013. Follow Max on Twitter: @livingmaxwell.


Last week, Naked Juice agreed to settle a very important class action lawsuit which accused the company of deceptive labeling.

The primary basis of the lawsuit stemmed from the company’s use of the words “All Natural” on products that contained Archer Daniels Midland’s Fibersol-2 (“a soluble corn fiber that acts as a low-calorie bulking agent”), fructooligosaccharides (an alternative sweetener), other artificial ingredients, such as calcium pantothenate (synthetically produced from formaldehyde), and genetically-modified soy.

Since these ingredients are either genetically-engineered or synthetically produced and do not exist in nature, it is completely misleading to consumers for these juices to claim to be “All Natural.”

As part of the settlement, Naked Juice, a subsidiary of PepsiCo, has agreed to remove the label “All Natural” from all of its juices and to pay a $9 million settlement to the class action group. Read More »

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IMPORTANT: Take Action to Protect Organic Food in the Very Important Farm Bill

Written by Max Goldberg on May 23, 2013. Follow Max on Twitter: @livingmaxwell.

Every five years, Congress votes on the Farm Bill, which dictates food and agriculture policy for many years to come.

Unless we get involved and demand that our representatives pass pro-organic policies, they will continue to give large bailouts to agribusiness companies and the country’s largest industrial farms at the expense of consumers, family farms, and the environment.

Needless to say, there is A LOT at stake here.

Yet, all that is required from you is signing an electronic form and making a few simple phone calls to your Senators in Washington D.C.


A number of amendments to the Senate version of the 2013 Farm Bill have been offered that would support the labeling of genetically-engineered food, support organic farmers, repeal the “Monsanto Protection Act,” protect honey bees, and numerous others. Read More »

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