A LOT of Confusion About the New Non-GMO Seal, Serious Problems Loom

Written by Max Goldberg on May 21, 2015. Follow Max on Twitter: @livingmaxwell.

There has been an incredible amount of misinformation about the new Non-GMO seal that was recently announced.

After having had multiple conversations with the USDA, I shot a video yesterday that clears up the confusion about this new Non-GMO seal and I discuss two very serious potential problems that loom ahead, as a result of the introduction of this seal. Read More »

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3 Reasons why Organic Consumers Should Be Thrilled about Whole Foods’ BIG Announcement

Written by Max Goldberg on May 12, 2015. Follow Max on Twitter: @livingmaxwell.

In case you hadn’t heard the big news, Whole Foods Market announced last week that it would open up a separate, lower-priced grocery chain.

In a press release, Co-CEO Walter Robb said that ““we are excited to announce the launch of a new, uniquely-branded store concept unlike anything that currently exists in the marketplace. Offering our industry leading standards at value prices, this new format will feature a modern, streamlined design, innovative technology and a curated selection. It will deliver a convenient, transparent, and values-oriented experience geared toward millennial shoppers, while appealing to anyone looking for high-quality fresh food at great prices.” Read More »

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Chipotle Video #2 – What Organic Consumers Must Do Now

Written by Max Goldberg on May 10, 2015. Follow Max on Twitter: @livingmaxwell.

The other day I posted a video about how Chipotle claims to be 100% GMO-free, yet it continues to use meat and dairy products from animals that are fed GMOs.

I remain uttlerly convinced that is incredibly misleading, and I have not changed my stance about this one iota.

As I explained in the other post, the type of feed that the animals are eating is of tremendous importance and MUST be considered when making the non-GMO claim for animal products. Yet, Chipotle refuses to do this because it would complicate its marketing message of being 100% non-GMO. Read More »

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Don’t Believe the Hype: Chipotle is NOT 100% GMO-Free

Written by Max Goldberg on May 3, 2015. Follow Max on Twitter: @livingmaxwell.

You may have heard the news that Chipotle is now 100% GMO-free and that the restaurant is now cooking with only GMO-free ingredients. On its website, the company proudly boasts that “when it comes to our food, genetically-modified ingredients don’t make the cut.”

Yet, when you look at the details of what is truly going on, you’ll see that that these ingredients absolutely DO MAKE THE CUT. Read More »

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TAKE ACTION: Why Organic Consumers MUST Fight Against The Dangerous Trade Agreement called TPP

Written by Max Goldberg on April 21, 2015. Follow Max on Twitter: @livingmaxwell.

You may have heard in the news about the global trade agreements that President Obama is trying to push through.

While they may sound relatively harmless on the surface, they are incredibly, incredibly dangerous to our freedom, particularly for organic consumers who are fighting for GMO-labeling.

The Trans Pacific Partnership (TPP) is a trade agreement that is being negotiated in complete secret by the White House. Not only will it eliminate our basic democratic rights as American citizens, but it will put corporations in full control of how society is run.

Among other things, food safety standards around the world would be lowered and the agreement could make it illegal to label GMOs. Read More »

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GustOrganics in NYC Goes Vegan, Gets Hate….Then Love

Written by Max Goldberg on April 10, 2015. Follow Max on Twitter: @livingmaxwell.



GustOrganics, the only certified organic restaurant in New York City, recently made a very big decision to switch its menu from a meat-focused one to 100% plant-based.

And this has caused a tremendous uproar. Read More »

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10 Very Important Organic Food News Stories to Know About

Written by Max Goldberg on March 29, 2015. Follow Max on Twitter: @livingmaxwell.
Photo Credit: Sustainable Pulse

Photo Credit: Sustainable Pulse

There has been A TON going on in the organic food world lately, and here are 10 of the most newsworthy and important stories for you to know about.

1) The biggest bombshell over the past few weeks is that the World Health Organization said that glyphosate – the active ingredient in Monsanto’s Roundup, the world’s most popular herbicide – is a “probable human carcinogen”.

In other words, it “probably causes cancer”.

80% of GM-crops worldwide are engineered to be resistant to Roundup, and the chemical accounts for nearly $6 billion in sales. Read More »

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