Whole Foods launches Responsibly Grown, a Phenomenal Produce Rating System

Written by Max Goldberg on October 15, 2014. Follow Max on Twitter: @livingmaxwell.

ratings

In my Wednesdays at Whole Foods column last December, I wrote about how the company would be rolling out a very innovative produce rating system in 2014.

Well, the wait is over.

After three years of exhaustive research, planning, and collaboration with suppliers, scientists and issue experts, Responsibly Grown, as the program is officially known, was just announced this morning.

And my enthusiasm about this initiative back then has been echoed by many industry leaders today.

THE PROGRAM

Responsibly Grown is a produce rating system that assesses growing practices that impact human health and the environment. Read More »

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What is .ORGANIC and Why You Need to Know About It

Written by Max Goldberg on October 7, 2014. Follow Max on Twitter: @livingmaxwell.

 

dot-organic-domain-name

If you’ve been reading my recent emails to the Organic Food Industry group on LinkedIn or if you watched my video recapping the Top 5 Organic Food Products from Natural Products Expo East 2014, you probably noticed that I mentioned a company called .ORGANIC (“dotORGANIC”).

And if you’ve been a little confused by it, I completely understand why.

.ORGANIC is doing something that has never existed before – the company is offering organizations in the organic industry a .ORGANIC domain name. Read More »

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Gallup Poll: 45% of Americans Seek Out Organic Food, Other Fascinating Data

Written by Max Goldberg on August 16, 2014. Follow Max on Twitter: @livingmaxwell.

Fresh organic farmers market fruit and vegetable on display

Having been entrenched in the industry for several years now, I am quite aware of how popular organic food is in this country.

Yet, the results of a new poll recently released by Gallup even surprised me. Read More »

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Scientist Neil deGrasse Tyson Tries to Bully Us Into Thinking GMOs are Safe to Eat, My Response

Written by Max Goldberg on August 12, 2014. Follow Max on Twitter: @livingmaxwell.

I have been contacted by numerous people over the past week about Neil deGrasse Tyson’s rant on genetically-modified food, asking me what I thought of it.

Because this famed scientist raises his voice and appears completely annoyed by the question – most likely because he is asked it all of the time – don’t be fooled or intimidated into thinking that GMOs are safe to eat. They’re not. Read More »

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Is “Local” the Same Thing as “Organic”?

Written by Max Goldberg on July 20, 2014. Follow Max on Twitter: @livingmaxwell.

locally-grown

If you are slightly confused about what the difference is between “organic” and “local”, you are not alone.

In a recent study of U.S. and Canadian consumers, which was just published in the International Food and Agribusiness Management Review, it was reported: Read More »

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VIDEO: President Hillary Clinton Would be a Nightmare for Organic

Written by Max Goldberg on July 18, 2014. Follow Max on Twitter: @livingmaxwell.
(Courtesy of Biography.com)

(Courtesy of Biography.com)

Let me first state that I have neither a Democratic agenda nor a Republican agenda.

I have an organic agenda.

So, whomever is in the White House matters a great deal because of the support, or lack of support, that our president will give to the organic industry.

Despite his campaign promise in 2007 to label GMOs, President Obama has failed to live up to this pledge and has betrayed organic advocates from the very beginning.

Andrew Kimbrell, Executive Director of The Center for Food Safety, has even said that “Obama is worse than Bush” when it comes to organic. Read More »

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Study: Organic has More Antioxidants, Much Fewer Pesticides, and Less Cadmium than Conventionally-Grown

Written by Max Goldberg on July 13, 2014. Follow Max on Twitter: @livingmaxwell.

organic food better nutrition

The evidence as to why people should choose organic over conventional just keeps rolling in.

In a brand new study just published by researchers at Newcastle University in England, it was found that organic fruits, vegetables, and grains contained higher levels of antioxidants and lower levels of pesticides compared to the same conventionally-grown food.

Some details of the study include: Read More »

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