Two of My Favorite Emerging Beverage Brands – Rawpothecary and LuliTonix

Written by Max Goldberg on July 26, 2014. Follow Max on Twitter: @livingmaxwell.

Unless you live in the New York area and are immersed in the health and wellness world, there is a decent chance that you’ve never heard of Rawpothecary or LuliTonix.

But that won’t be the case for long, as I expect both of these brands to become very recognizable, national players within a matter of time.

Having closely watched Rawpothecary and LuliTonix over the past year, I not only love what they’re putting on the shelves, but the women behind each of these NYC-based companies are two of the hardest-working entrepreneurs I’ve come across.

RAWPOTHECARY

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A few years ago, founder Stephanie Walczak had a close friend that was poisoned so badly from pesticides that he was literally on his death bed.  With conventional medicine completely failing him and few alternatives left, Stephanie, a graduate of the Institute of Integrative Nutrition and The Natural Gourmet Institute, got into the kitchen and worked her magic with the Vitamix, making sure he got fed super-nutritious blended drinks. Read More »

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Abe’s Market Has Launched a Cool New Program Called Try for $2

Written by Max Goldberg on June 26, 2014. Follow Max on Twitter: @livingmaxwell.

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If you’re anything like me, you absolutely LOVE trying new and interesting organic products.

Yet, there are a few challenges with this.

One, how do you find them.

Two, there is a risk associated with spending money on all of these products, especially if you take one bite of a $7 granola and don’t like it.

Three, if you’re a subscriber to a monthly $20 box of healthy products, there is a decent chance that you won’t be inspired by many of the picks that show up at your door.

Abe’s Market, a fantastic e-commerce site that specializes in natural and organic products, has come up a great solution that addresses all of these problems. Read More »

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Eat Organic with Us on June 23rd in NYC

Written by Max Goldberg on June 9, 2014. Follow Max on Twitter: @livingmaxwell.

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Looking to meet and have dinner with other like-minded people?

If so, I have something just for you.

On June 23rd, my friend Jordan Younger (The Blonde Vegan) and I will be hosting a dinner at Gingersnap’s Organic, one of my favorite organic restaurants in NYC.

For the dinner, you’ll be getting juice, an appetizer, an entree, and dessert.

Plus, I’ll be giving a short talk on where things stand with GMO-labeling and organic standards, and Jordan Younger will share her own health journey. Read More »

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My Most Powerful Green Juice Recipe Yet

Written by Max Goldberg on June 1, 2014. Follow Max on Twitter: @livingmaxwell.

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For me, there is no better way to start the day than to flood my body with tons of nutrients, enzymes, and minerals from a freshly-made organic green juice. And this juice here is my most powerful one, in terms of anti-cancer properties.

As I have explained in the past, even though I do buy pressed organic juice and run a Pressed Organic Juice Directory, there is nothing quite like making juice with your own hands, energy, and love.

Using the fantastic Omega J8006, this morning I made a juice with celery, kale, radishes, and broccoli sprouts.

Here is why I used each ingredient: Read More »

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NYT’s Mark Bittman Trashes Organic and Defends GMOs – My Response

Written by Max Goldberg on May 8, 2014. Follow Max on Twitter: @livingmaxwell.
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(Courtesy of The New York Times)

While organic food continues to explode in popularity and is increasingly becoming the food that everyone wants to eat – even Walmart and Target are boosting their organic options - the support for organic continues to erode at its most important levels.

Our government is trying to decimate organic by chipping away at federal organic standards. Namely, the USDA has undermined the intent of the National Organic Program by altering the incredibly important Sunset Rule, which would make it much easier for specially-approved synthetic ingredients to stay in organic much longer than they should.

Our President said in 2007 that he would label GMOs but has yet to do anything about this. GMOs pose an existential threat to organic, and the most powerful way to get people to stop eating this FrankenFood is to have GMOs labeled on the outside of food products. If people knew that they were eating foods that have been genetically-engineered, they would start asking questions, might avoid them altogether, and would be more inclined to eat organic.

And now we have the popular and influential food columnist of The New York Times, Mark Bittman, who, shockingly, has come out against organic and in defense of GMOs.

In his article Leave Organic Out of This, Bittman concludes that sustainable agriculture and healthier eating are the most important struggles in food, both of which have real validity.

Read More »

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