Making Medicine on a Saturday Afternoon in NYC

Written by Max Goldberg on May 12, 2012. Follow Max on Twitter: @livingmaxwell.

I just got out of my Ashtanga yoga class and came home to make some medicine.

I believe that food is medicine, and the best medicine we can put into our bodies is fresh, organic juice. What you see above is living and curative nutrition.

Juicing takes time and effort, but your body and mind will thank you for doing it. Read More »

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The Two Best Organic Salads in New York City

Written by Max Goldberg on May 2, 2012. Follow Max on Twitter: @livingmaxwell.

While there are many great organic restaurants in New York City, the quality of the salad varies from place to place.

For me, the key factors that determine whether an organic salad is noteworthy or not are freshness, taste, uniqueness of ingredients, presentation, and value.

At the end of the day, however, there is one dominant reason that these two are listed below – these are the ones that I think about and crave on a regular basis.

SUN IN BLOOM’S BELLA DIVINE

Sun in Bloom in Brooklyn is the absolute hidden gem of the New York City organic restaurant scene. This may be the only restaurant I go to where I have a strong desire to order the entire menu and everything in the refrigerator case.

Given that I do have to limit myself, I never fail to order the Bella Divine. Read More »

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Recap of Green Festival NYC This Past Weekend

Written by Max Goldberg on April 24, 2012. Follow Max on Twitter: @livingmaxwell.

This past weekend I attended the Green Festival NYC held at the Jacob Javits Center. It was the first time that this event had been held, and I was impressed with what I saw.

Aside from the numerous speakers, I discovered many companies involved with recycling – recycled clothes, recycled bags, recycled wallets – water purifiers, organic soaps and beauty products, and a wide variety of other holistic products and services.

In terms of organic food, here were a few of the highlights: Read More »

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Last Night’s Book Party in NYC for Meg Cadoux Hirshberg’s FOR BETTER OR FOR WORK

Written by Max Goldberg on April 13, 2012. Follow Max on Twitter: @livingmaxwell.

(With Gary and Meg Cadoux Hirshberg)

Last night, Inc. Magazine hosted a book party for Meg Cadoux Hirshberg’s For Better or For Work: A Survival Guide for Entrepreneurs and Their Families.

Meg Hirshberg, a fellow Brown University alum and columnist at Inc., is part of the founding family of Stonyfield, one of the iconic brands in the organic food world.

For Better or For Work gives readers an inside glimpse of the very early days at Stonyfield, the struggles that Meg and her husband Gary, Co-Founder and Chairman of Stonyfield, faced on both a professional and personal basis, and advice for entrepreneurs who work with their significant others.
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My Lunch at Earth Matters in NYC

Written by Max Goldberg on April 10, 2012. Follow Max on Twitter: @livingmaxwell.

After spending a few days in upstate New York for my talk at Herkimer County Community College, I was hungry for some fantastic organic food and decided to head down to Earth Matters in the Lower East Side.

Earth Matters is an organic supermarket in NYC that offers excellent hot and cold prepared foods. Additionally, their raw food chef, Lawrence Goldberg (no relation), is a serious talent. Here’s what I had:

BEET AND SUNFLOWER SPROUT SALAD

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