Eat Organic with Us on June 23rd in NYC

Written by Max Goldberg on June 9, 2014. Follow Max on Twitter: @livingmaxwell.

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Looking to meet and have dinner with other like-minded people?

If so, I have something just for you.

On June 23rd, my friend Jordan Younger (The Blonde Vegan) and I will be hosting a dinner at Gingersnap’s Organic, one of my favorite organic restaurants in NYC.

For the dinner, you’ll be getting juice, an appetizer, an entree, and dessert.

Plus, I’ll be giving a short talk on where things stand with GMO-labeling and organic standards, and Jordan Younger will share her own health journey. Read More »

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My Most Powerful Green Juice Recipe Yet

Written by Max Goldberg on June 1, 2014. Follow Max on Twitter: @livingmaxwell.

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For me, there is no better way to start the day than to flood my body with tons of nutrients, enzymes, and minerals from a freshly-made organic green juice. And this juice here is my most powerful one, in terms of anti-cancer properties.

As I have explained in the past, even though I do buy pressed organic juice and run a Pressed Organic Juice Directory, there is nothing quite like making juice with your own hands, energy, and love.

Using the fantastic Omega J8006, this morning I made a juice with celery, kale, radishes, and broccoli sprouts.

Here is why I used each ingredient: Read More »

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NYT’s Mark Bittman Trashes Organic and Defends GMOs – My Response

Written by Max Goldberg on May 8, 2014. Follow Max on Twitter: @livingmaxwell.
mark-bittman

(Courtesy of The New York Times)

While organic food continues to explode in popularity and is increasingly becoming the food that everyone wants to eat – even Walmart and Target are boosting their organic options - the support for organic continues to erode at its most important levels.

Our government is trying to decimate organic by chipping away at federal organic standards. Namely, the USDA has undermined the intent of the National Organic Program by altering the incredibly important Sunset Rule, which would make it much easier for specially-approved synthetic ingredients to stay in organic much longer than they should.

Our President said in 2007 that he would label GMOs but has yet to do anything about this. GMOs pose an existential threat to organic, and the most powerful way to get people to stop eating this FrankenFood is to have GMOs labeled on the outside of food products. If people knew that they were eating foods that have been genetically-engineered, they would start asking questions, might avoid them altogether, and would be more inclined to eat organic.

And now we have the popular and influential food columnist of The New York Times, Mark Bittman, who, shockingly, has come out against organic and in defense of GMOs.

In his article Leave Organic Out of This, Bittman concludes that sustainable agriculture and healthier eating are the most important struggles in food, both of which have real validity.

Read More »

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The Interesting Things That I Discovered at Green Festival NYC 2014

Written by Max Goldberg on May 3, 2014. Follow Max on Twitter: @livingmaxwell.

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This past weekend I was at Green Festival NYC and had a fantastic time.

While these shows are not nearly as big as a Natural Products Expo West or Natural Products Expo East, they have definitely been gaining traction over the last few years.

More and more nationally-known organic brands are purchasing booths, and the overall number of booths is expanding as well.

What I particularly like about these shows is that they are geared toward the consumer and showcase a wide variety of eco-friendly products. Furthermore, they have fantastic seminars with some very interesting speakers. Read More »

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Organic Avenue’s New Recipe and Lifestyle Book is Fantastic

Written by Max Goldberg on April 22, 2014. Follow Max on Twitter: @livingmaxwell.

Organic Avenue recipe

With pressed organic juice now experiencing tremendous popularity, it seems that everyone wants a piece of the action and entrepreneurs from all over the country are quickly jumping into the juice game.

Yet, one of the pioneers of this massive trend, Denise Mari, founder of NYC’s Organic Avenue, was inspired by something other than money.

Having lost her younger sister to cancer at an early age, Denise quickly realized that she needed to live a life of real purpose and wanted to serve as an inspiration to other people.

Guided by the concept of ahimsa, which means “to do no harm”, her vegan and raw food lifestyle eventually manifested itself as Organic Avenue, and it was her goal to share her knowledge with as many individuals as possible.

Now, the publication of her just-released Organic Avenue: Recipes for Life, Made with Love* (LOVE = Live, Organic, Vegan, Experience) will allow her to do just that and reach people well beyond the confines of New York City. Read More »

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