Private Equity Firm Takes Control of Organic Avenue, Interview with New Owner

Written by Max Goldberg on January 9, 2013. Follow Max on Twitter: @livingmaxwell.

Organic Avenue, one of the hottest organic concepts in the industry today, just announced that it has sold a controlling interest in the company to minority investor Weld North, a private equity fund founded by former Kaplan, Inc. CEO Jonathan Grayer in partnership with Kohlberg Kravis Roberts & Co. (KKR).  Financial terms were not disclosed.

With the deal increasing Weld North’s stake to around 70%, management changes have come as well. Read More »

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The Havoc that Fracking Causes to Our Food and Water Supply, NY Governor to Decide Very Soon

Written by Max Goldberg on January 8, 2013. Follow Max on Twitter: @livingmaxwell.

(Photo courtesy of Food & Water Watch)

Tomorrow in Albany, NY, I’ll be protesting at the state’s capital because our governor is very close to approving hydraulic fracturing, commonly known as fracking. And for those who care about organic food, fracking should be on your radar screen just as much as GMOs or pesticides.

Fracking uses a tremendous amount of water, combined with sand and chemicals, to break apart rock and extract natural gas from deep underground.

Inexplicably, the fracking companies don’t have to tell us what these poisonous chemicals are, so as not to set off an even greater fury of environmental and public health concerns. Why is this? Read More »

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My Top 5 Organic Food Moments of 2012

Written by Max Goldberg on December 27, 2012. Follow Max on Twitter: @livingmaxwell.

Reflecting back on 2012, it was truly an amazing year and so much happened that I can hardly believe it.

More than anything, I am beyond grateful for the growing number of people who read what I have to say here. So, I thank each and every one of you for the time you spend on my site and on my social media pages.

In no particular order, here are my Top 5 Organic Food Moments of 2012.

COSTA RICA TRIP

The trip I took to Costa Rica in February was unforgettable. We went to EARTH University, learned how sustainable bananas are produced, saw the incredible work that the Whole Planet Foundation is doing down there, spent time on the coast at Puerto Viejo, and built a biodigester for a local family in need.

It may very well be the best moment since I started livingmaxwell a few years ago. Read More »

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Win a Free 3-Day BluePrint Juice Cleanse ($200 Value) from Veria Living

Written by Max Goldberg on November 6, 2012. Follow Max on Twitter: @livingmaxwell.

As I wrote about recently, I was selected by the health and wellness TV network Veria Living to be a part of their new programming initiative called Veria Voices.

Filming took place a few months ago, and Veria Voices is now releasing my videos – one video per week of me talking about organic food.

Alongside these videos, Veria Voices is offering viewers an opportunity to win a free 3-day organic juice cleanse from BluePrint Cleanse. Read More »

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Pressed Organic Juice Company BluePrint to be Acquired by Hain Celestial

Written by Max Goldberg on November 2, 2012. Follow Max on Twitter: @livingmaxwell.

As the demand for pressed organic juice remains insatiable, Hain Celestial decided that it could no longer ignore this tremendous market opportunity.

In its Q1 Fiscal Year 2013 press release, Hain Celestial just announced that:

“The company had entered into a letter of intent to acquire BluePrint, a recognized leader in juice cleanses and single-serve raw juices based in New York City.  The acquisition, which is expected to close by the end of calendar year 2012, is expected to be accretive to Hain Celestial’s earnings in fiscal year 2013.  Details of the transaction were not disclosed.”

I have seen no official press release from Hain Celestial about the deal, and I have contacted BluePrint but they have no comment as of now. Read More »

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