My Sincere Thanks to the Organic Food Industry and to My Readers

Written by Max Goldberg on November 24, 2011. Follow Max on Twitter: @livingmaxwell.

In terms of organic food, there is a lot to be grateful for this Thanksgiving.

While every single participant in the organic food industry plays a critical role, I’d like to single out these three groups this year and express my sincere gratitude.

Organic Farmers Is there anyone more important to the industry than organic farmers?

These are the individuals who work brutally long hours, face the high costs and burdensome paperwork for USDA organic certification, and deal with unpredictable weather conditions, all to bring us the most nutritious food available. Read More »

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Whole Foods Launches Amazing Initiative to Help Disabled Kids in Kenya

Written by Max Goldberg on November 14, 2011. Follow Max on Twitter: @livingmaxwell.

When I was first contacted by Whole Foods to learn about its new program to help raise money for kids in Africa, I didn’t have any idea what to expect.

I was very aware that the company, through its Whole Planet Foundation, does a lot of great work around the world, but the video below really blew me away. And I knew immediately that I had to write about it and spread the word. Read More »

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Hurricane Irene Devastates Organic Farmers in the Northeast – How We Can Help and What it Means for Consumers

Written by Max Goldberg on September 2, 2011. Follow Max on Twitter: @livingmaxwell.

For some people, Hurricane Irene has come and gone and we are back to living our normal lives.

Yet, for many organic farmers in the Northeast, the storm has been devastating.

The organic farmers hardest hit have been in Eastern New York, Southern Vermont, Western Massachusetts, Western Connecticut and Northern New Jersey.

THE DAMAGE

Along with losing their electricity, many farmers have had their properties completely flooded, which is a disaster for two reasons.

One, they have lost everything that is in the ground now. Read More »

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Whole Planet Foundation is Doing Some Amazing Work Around the World

Written by Max Goldberg on August 26, 2011. Follow Max on Twitter: @livingmaxwell.

Everyone knows that Whole Foods is the absolute king of the organic food industry. While it does receive a good amount of criticism and is by no means perfect, I am a fan of the company.

And it is not just me who appreciates Whole Foods. When you go to Natural Products Expo West or Natural Products Expo East, the two most important trade shows in the organic industry, one of the first things that small organic food companies tell you is how many Whole Foods’ stores they are in.

Quite simply, it is a benchmark of their progress and establishes immediate credibility.

Yet, one aspect of Whole Foods that gets completely overlooked is the fantastic work it does with its Whole Planet Foundation. Read More »

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Honest Tea – New Passion Fruit Drink to Benefit Cancer Foundation

Written by Max Goldberg on August 10, 2010. Follow Max on Twitter: @livingmaxwell.

Just as I profiled Steaz several months ago with their initiative to empower women, Honest Tea has launched something similar. However, Honest Tea is doing this with a brand new and innovative product.

The company recently introduced Passion Fruit Green Tea with Maqui Berry. There are a few unique attributes to this drink.

- Most importantly, Honest Tea has partnered with the Susan G. Komen for the Cure and will be donating $100,000 in 2010 to this great non-profit. The limited-edition bottles have Komen for the Cure pink ribbons and caps.

Interestingly, the drink’s central component is green tea.  Green tea contains powerful antioxidants, which help fight cancer.

- This is the first bottled tea that is made with organic stevia.

- Maqui berry is also included.  I have never had maqui berry but it is a South American super-food that has been reported to have higher levels of antioxidants than the acai berry.

The tea is now available in New York City and in the Mid-Atlantic region. Honest Tea will be rolling it out over the next few months and nationwide distribution will be in place by January.

Fantastic idea for a great cause!

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I also love the fact that Honest Tea is blazing a new trail with the maqui berry.

While I don’t know every drink on the market, I have never heard of tea that has this super-food. It will be interesting to see if this berry steals some thunder from the very popular acai.

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