Organic Milk – The Most Important Product a Family Can Buy

Written by Max Goldberg on January 16, 2012. Follow Max on Twitter: @livingmaxwell.

For people who are new to organic or have very limited financial means to buy organic, the one thing that I always say is the following:

The absolute number one priority in your household should be organic milk for your kids.

Even if a family thinks that organic food is out of their budget, organic milk cannot be compromised under any condition.

Organic milk is about the health of the kids, and that comes before everything else.

THE SERIOUS HEALTH RISKS OF HORMONAL MILK

Approximately 20% of the milk in the U.S. is hormonal milk. But what exactly is hormonal milk? Read More »

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The 3 Most Important Foods to Eat Organic

Written by Max Goldberg on August 1, 2011. Follow Max on Twitter: @livingmaxwell.

For many people, switching to an all-organic diet is simply not practical or possible. And I completely understand this.

So, if a person can’t keep an entirely organic household, what organic foods should they buy?

My Top 3 Most Important Foods to Eat Organic

1) MILK If you have kids, organic milk should be the absolute number one priority for the entire household. Do whatever you need to do to make sure that the children are drinking organic milk. Read More »

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The Impending National Advertising Campaign for Organic – Why It is So Crucial

Written by Max Goldberg on April 18, 2011. Follow Max on Twitter: @livingmaxwell.

When I attended the Deepak Chopra event at ABC Home on Friday night, I had an opportunity to ask a question that has been stirring in my mind ever since Expo West – Why isn’t there a national advertising/branding campaign for organic?

From the numbers I saw at Expo West, the Florida orange juice industry ($1.3b) spends $16m on advertising, the beef industry ($30b) spends $42m on advertising, and the milk industry ($27b) spends $10m on advertising.

Yet, the organic food industry ($25b) spends practically nothing. This makes no sense whatsoever. Read More »

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Organic Products that Contain Unapproved Additives are the Source of Controversy

Written by Max Goldberg on March 28, 2011. Follow Max on Twitter: @livingmaxwell.

When I was at the Expo West trade show recently, I came across Horizon Organic Milk with DHA Omega-3 and was impressed at first glance. I thought to myself that this looks like a pretty interesting dairy product.

Yet several days after returning back to NYC and just as I was about to write a post about this organic milk, I received an email from The Cornucopia Institute, a watchdog for the organic industry.

The Cornucopia Institute has condemned the USDA for allowing products containing unapproved synthetic additives (DHA Omega-3, as one of them) to be labeled “organic” for an indefinite grace period.

Furthermore, The Cornucopia Institute has filed legal complaints against infant formula manufacturers and Dean Foods, manufacturer of Horizon dairy products, for adding unapproved additives: Martek Biosciences Corporation’s omega-3 and omega-6 fatty acids (DHA/ARA), derived chemically from fermented algae and fungus, to foods with the organic label. Read More »

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The New York Times’ Article on NYC School Lunches is Revealing

Written by Max Goldberg on March 8, 2011. Follow Max on Twitter: @livingmaxwell.

School lunch is a major topic of discussion these days. Whether it is Michelle Obama fighting against childhood obesity, Jamie Oliver on TV with his Food Revolution show or the anonymous educator on Twitter (@fedupwithlunch) who takes pictures of school food, people have come to understand that this issue can no longer be ignored.

If I had children and sent them to NYC public schools, I shudder to think what they would be served at lunch.

Well, the New York Times recently did an article on this very subject and revealed quite a bit. Read More »

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