Making Medicine on a Saturday Afternoon in NYC

Written by Max Goldberg on May 12, 2012. Follow Max on Twitter: @livingmaxwell.

I just got out of my Ashtanga yoga class and came home to make some medicine.

I believe that food is medicine, and the best medicine we can put into our bodies is fresh, organic juice. What you see above is living and curative nutrition.

Juicing takes time and effort, but your body and mind will thank you for doing it. Read More »

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My Organic Green Juice……with Sunflower Sprouts

Written by Max Goldberg on March 30, 2012. Follow Max on Twitter: @livingmaxwell.

Here is what I have been up to lately, in regards to juicing.

1) Practically every single day, I am doing four ounces of wheatgrass. A while ago, I wrote a post about my love/hate affair with wheatgrass but let me tell you something — it is back on in a big, big way!

When I don’t drink my four ounces, I just don’t feel the same. I don’t feel as clean and I don’t feel as healthy. My body is now actually craving the stuff.

2) On top of that, I am drinking green juice 4-6 days per week.

I always use a base of celery or cucumber and then add in one or two of the following: kale, asparagus, dandelion weeds, burdock, radishes, bok choy, and romaine. I never juice spinach because of its high oxalic acid content. Read More »

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Why I Am Using More Burdock in My Juices These Days

Written by Max Goldberg on December 26, 2011. Follow Max on Twitter: @livingmaxwell.

If you’ve been following me on Facebook or Twitter lately, you’ll know that I have been posting pictures of the fresh, organic juice that I make each morning.

One ingredient that I am starting to use more and more is organic burdock root.

Burdock is not exactly a household name but the health benefits are fantastic. And for what I am trying to achieve – to keep my liver clean and healthy – burdock is exactly what I need. Read More »

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My Analysis of Starbucks’ $30M Acquisition of Evolution Fresh, Getting into the Organic Juice Business

Written by Max Goldberg on November 11, 2011. Follow Max on Twitter: @livingmaxwell.

Yesterday, Starbucks announced that it had purchased Evolution Fresh for $30 million in cash and held a conference call formally disclosing its plans to enter the $50 billion health and wellness industry.

Started by Jimmy Rosenberg, the original founder of Naked Juice, Evolution Fresh is a California-based company that sells a line of organic and non-organic pressed juices in retail locations on the West Coast.

This acquisition by Starbucks is just the first step of a large strategic initiative to tap into the growing health and wellness sector. Read More »

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5 Strategies for Keeping an Organic Diet While Traveling During the Summer

Written by Max Goldberg on July 26, 2011. Follow Max on Twitter: @livingmaxwell.

Now that we are in the midst of summer, many people are going away for weekends or for an extended period of time.

For me and many other individuals, a vacation does not mean a vacation from organic.

I have been working with several clients on this very issue and thought that I would share my tips and strategies for eating organic while traveling.

1) Bring your own food If you are traveling by air, car, bus or train, always take food to eat. This could be nuts, fruit, salad, energy bars. Anything. You never want to be stranded and hungry when the only option available is fast food or junk food. Read More »

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