NEW!! Wednesdays at Whole Foods – Detroit Update, Rooftop Farms, Selling Vinyl, and More

Written by Max Goldberg on September 4, 2013. Follow Max on Twitter: @livingmaxwell.

whole-foods-detroit-opening

Whole Foods has a very important place in both the organic industry and the American cultural landscape, and as I have gotten to know the company better, the more fascinated that I have become with it.

Since the company has so many cool initiatives going on all of the time, most of which do not get the attention that they deserve, I have decided to create something called Wednesdays at Whole Foods. This column will appear on the first and third Wednesday of each month and will showcase a wide variety of news, interviews, and other features.

If you have any suggestions, ideas, or things that you would like to see in this post, please don’t hesitate to contact me. I would love to hear from you.

In the meantime, enjoy my new column – Wednesdays at Whole Foods!

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THE LATEST IN MOTOWN

In one of the most anticipated events in the company’s history, Whole Foods cut the ribbon on a new store in inner city Detroit a few months ago and as you can tell from the picture above, it was an absolute mob scene on opening day. Read More »

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Co-Founder and Co-CEO of Whole Foods John Mackey Discusses Healthy Eating, New Stores in Harlem and Detroit, Wellness Clubs

Written by Max Goldberg on May 29, 2012. Follow Max on Twitter: @livingmaxwell.

I was at the Tribeca Whole Foods in New York City this morning to hear a presentation by John Mackey, Co-Founder and Co-CEO of the company.

The crux of what John Mackey discussed was healthy eating and how the overarching philosophy of Whole Foods is to improve people’s health by emphasizing a plant-based diet.

He also talked about some other very interesting initiatives, including opening stores in inner cities and a status update on the Wellness Clubs. Read More »

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Juicing with Organic Dandelion

Written by Max Goldberg on May 17, 2012. Follow Max on Twitter: @livingmaxwell.

I have been doing A LOT of juicing lately, some apple/carrot but mostly it has been green juice.

When I make green juice, I always try to mix it up so I am not using the exact same green vegetables every single day.

I’ll either use celery or cucumber as my base and then put kale, collards, swiss chard or some other type of leafy green in there. I’ll also throw in sprouts, if available, but will rarely juice spinach because of its high oxalic acid content.

One green that I used today was organic dandelion. Read More »

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Whole Foods Launches Wellness Clubs – A Fantastic New Initiative

Written by Max Goldberg on October 18, 2011. Follow Max on Twitter: @livingmaxwell.

Yesterday, I was at the Whole Foods store in Tribeca (Lower Manhattan in NYC) and got a preview of a new concept that the company is piloting at five locations across the country – Wellness Clubs.

Whole Foods embarks on many different programs, most of which I am impressed with, but these Wellness Clubs may be its best one yet.

John Mackey, the Co-CEO and Founder of Whole Foods, has taken the unusual, bold and admirable step to use his corporation as a tool to improve the health of American citizens. He has declared that a plant-based diet is the way that people will become healthier, and Whole Foods has developed initiatives around this (his) philosophy. Read More »

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Whole Foods Now Employs Healthy Eating Specialists, Interview with Gerrie Adams

Written by Max Goldberg on March 12, 2010. Follow Max on Twitter: @livingmaxwell.

I am writing from Orange County, CA where I am attending the Natural Products Expo West trade show in Anaheim which started yesterday.

So, on Wednesday I made a visit to the local Whole Foods in Tustin to pick up a few things.  I love the experience that each Whole Foods delivers but this store is the most mind-blowing one I have ever stepped foot in.

I never thought I would say it but I must confess.  I now have Whole Foods envy.  How lucky are the people that get to shop here whenever they want.

Aside from the fact that it is a 68,000 square feet spectacle, I saw something that I had yet to see before — a special section where customers can sit down and consult one-on-one with a Healthy Eating Specialist.  All for free.

Several weeks ago, I profiled Whole Foods’ new Health Starts Here initiative and have been in constant conversation with many different store managers trying to get the inside scoop — do employees like it or not (in particular, those who work in the meat department), how are they going to roll it out, what are the internal training programs, etc.

One piece of feedback that I kept hearing was that there would be in-store training for customers on the program to answer their every question. Read More »

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