Ok. Let’s be very, very honest here.
How many times have you been at the market, looked at a piece of organic produce, seen numerous imperfections, and then searched for something that looked a little bit more aesthetically pleasing?
I’m certainly guilty of doing that.
But the question is: Why do we do this?
My sense is that we have this belief in the U.S. that fruit and vegetables are supposed to look “perfect”. And if they are not perfect, there is something wrong with them.
Yet, as organic consumers, this is something that we need to get beyond.
Take, for example, the kale (above) that I bought in Nantucket this past weekend at Pumpkin Pond Farm, a certified organic farm. Read more »