My Latest Concoction – Organic Black Sesame Seed Milk

Written by Max Goldberg on April 20, 2012. Follow Max on Twitter: @livingmaxwell.

Earlier this year, I wrote a post talking about the tremendous health benefits of black sesame seeds.

I love putting them on quinoa, millet, and on my salads, and they add a whole new dimension to whatever food that I am eating.

Since Brazil nut milk and cashew milk are two drinks that I make quite often, I started asking myself “What if I made a milk out of organic black sesame seeds?”

My immediate thought was that the taste would be too harsh or too strong, and that I would need to use a lot of honey or organic palm sugar to even it out.

Over the past week or so, I have been experimenting with black sesame seed milk and much to my surprise, I have been thrilled with the results. Read More »

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Top 5 Organic Products at the 2012 Natural Products Expo West Trade Show

Written by Max Goldberg on March 12, 2012. Follow Max on Twitter: @livingmaxwell.

I just returned from the the 2012 Natural Products Expo West trade show in Anaheim, California and saw some fantastic organic products.

These five, however, really captured my attention.

BIG TREE FARMS MORINGA POWDER

There is no other company that brings a greater number of healthy, sustainable, and innovative products to the market than Big Tree Farms.

Each year that I go to Expo West, I just shake my head in disbelief when company founders Ben Ripple and Frederick Schilling, two verifiable rock stars, show me their latest offerings. Not only do these guys set trends in the industry, but they are obsessive about employing manufacturing techniques that maximize nutrition levels.

While I could fill this entire post with Big Tree Farms products, the one that I left most excited about was their Tru Ra line of organic moringa, a green superfood that is almost beyond comparison – more Vitamin A than carrots, more calcium than milk, more iron than spinach, more Vitamin C than oranges, and more potassium than bananas. Read More »

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Wellness Tonics D-Tox — This is the Future of Food

Written by Max Goldberg on March 8, 2012. Follow Max on Twitter: @livingmaxwell.

One of the things that I love to do when traveling is to stop by local organic supermarkets because each part of the country has a slightly different product mix.

While the well-known products can be found coast to coast, there are many regional organic brands that do not yet have national distribution and are only available close to where they are produced.

And there may be nothing more that I enjoy doing than discovering organic products, both new and established, that I have never seen before.

When visiting San Francisco this past week, I came across several interesting products (thanks Stephanie!) and one that I wanted to talk about today was a drink called Wellness Tonics D-Tox.

I discovered it in the Whole Foods – South of Market location, and the packaging and ingredient list immediately grabbed my attention.
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Top 5 Organic Food Trends for 2012

Written by Max Goldberg on January 4, 2012. Follow Max on Twitter: @livingmaxwell.

I see these five products, issues and technologies making some real noise in the organic food industry this year.

AFRICAN SUPERFOODS

In the U.S., we are very familiar and comfortable with superfoods from Latin America, such as maca, chia seeds, and acai.

Yet, Africa has its own group of superfoods as well, and they are only going to grow in popularity.

These extremely nutritious, protein-rich and antioxidant-heavy foods, such as moringa (above) and baobab, will become much more ubiquitous and prominent in 2012.

I have read that moringa has 10x the Vitamin A of carrots, 17x the calcium of milk, 15x the potassium of bananas, 25x the iron of spinach, and 4x the chlorophyll of wheatgrass. Read More »

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My Response to the NYT’s “Organic Agriculture May Be Outgrowing Its Ideals”

Written by Max Goldberg on January 2, 2012. Follow Max on Twitter: @livingmaxwell.

On Friday in the New York Times, there was an interesting article titled “Organic Agriculture May Be Outgrowing its Ideals“.

Given the number of emails I received about it, I wanted to address this piece and talk about what I see going forward.

The article points to the the ideal nature of organic – small farms, local farms, an environmental steward of the land, etc. – which has been lost in many parts of the organic industry.

While these are aspects of the organic food industry that everyone would like to hold onto, we live in a capitalist society and market forces have changed the dynamic of the industry, for better and for worse.

FOR BETTER

More people are eating organic food and as a result, they are becoming healthier and fewer pesticides are poisoning workers, the land, and our water supply. Read More »

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