Fancy Food Show 2010 – Ayala's Herbal Water

Written by Max Goldberg on July 26, 2010. Follow Max on Twitter: @livingmaxwell.

As I wrote about in a recent blog post, Ayala’s Herbal Water was one of my favorite products that I saw at the 2010 Fancy Food Show at the Jacob Javits Center in New York City.

In this video, I interview the founder of the company, Dr. Ayala, and she talks about how she came up with the product and why.

Ayala’s Herbal Water is leading a trend that I believe will only continue to grow — organic beverages made with unique, not-too-often used herbs and spices. I am currently seeing it in NYC (a video-blog post on this is forthcoming) and we see it here with Ayala’s Herbal Water.

Keep an eye on this company.

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Organic NYC – A Recap of the 2010 Fancy Food Show

Written by Max Goldberg on July 6, 2010. Follow Max on Twitter: @livingmaxwell.

When I went to Natural Products Expo West earlier this year, I was able to spend three full days there and take my time visiting each booth. I felt good about writing my Best of Show Awards since I was confident that I had seen everything.

At this year’s Fancy Food Show at the Jacob Javits Center in NYC, my time was limited to three hours on one day. I did my best to see everything I could but there is no doubt that I missed some things.

A few key takeaways:

- I was stunned by all of the foreign food companies at the show. It seemed that every country from every continent had its own section.

- Organic food did not have its own designated area. I was curious if it would but was informed that with so many companies doing organic, it no longer made logistical sense.

- The energy was very different than at Expo West. This could be a result of Expo West being a smaller show and a unifying passion around organic/natural.

Now, for the most interesting and compelling products that I saw.

RUNA AMAZON GUAYUSA TEA

There seem to be hundreds of organic teas on the market and the first question that pops out of my mouth when I see a new one is “what makes this tea different from all of the other teas?”

There are three things that make Runa Tea unique. Read More »

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