In this video, I interview the founder of the company, Dr. Ayala, and she talks about how she came up with the product and why.
Ayala’s Herbal Water is leading a trend that I believe will only continue to grow — organic beverages made with unique, not-too-often used herbs and spices. I am currently seeing it in NYC (a video-blog post on this is forthcoming) and we see it here with Ayala’s Herbal Water.
When I went to Natural Products Expo West earlier this year, I was able to spend three full days there and take my time visiting each booth. I felt good about writing my Best of Show Awards since I was confident that I had seen everything.
At this year’s Fancy Food Show at the Jacob Javits Center in NYC, my time was limited to three hours on one day. I did my best to see everything I could but there is no doubt that I missed some things.
A few key takeaways:
- I was stunned by all of the foreign food companies at the show. It seemed that every country from every continent had its own section.
- Organic food did not have its own designated area. I was curious if it would but was informed that with so many companies doing organic, it no longer made logistical sense.
- The energy was very different than at Expo West. This could be a result of Expo West being a smaller show and a unifying passion around organic/natural.
Now, for the most interesting and compelling products that I saw.
RUNA AMAZON GUAYUSA TEA
There seem to be hundreds of organic teas on the market and the first question that pops out of my mouth when I see a new one is “what makes this tea different from all of the other teas?”