Cell-nique’s Root Beer Drink is Extremely Impressive

Written by Max Goldberg on April 5, 2012. Follow Max on Twitter: @livingmaxwell.

I cannot tell a lie. I have a real soft spot for root beer.

It brings back memories of when I was a kid (decades before my organic days) and would have root beer floats in the summer. The taste just really does it for me.

Except for the occasional glass of Sipp’s ginger blossom, which is nearly impossible to resist, I don’t drink any soda.

So when I tasted Cell-nique’s root beer flavor at Expo West recently, I kind of flipped out.

Cell-nique is not a carbonated soda but a juice made of many of the world’s best superfoods. And that is what makes this beverage so impressive.
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Top 5 Non-Food Products from the 2012 Natural Products Expo West Trade Show

Written by Max Goldberg on March 14, 2012. Follow Max on Twitter: @livingmaxwell.

At each trade show that I attend, there are thousands of products and not all of them are certified organic food ones.

These non-food products at the 2012 Natural Products Expo West Trade Show really stood out to me, and I look forward to giving them all a try.

DALE AUDREY AYURVEDIC ORAL PULLING RINSE

I am well aware of neem oil as a dental solution in Ayurveda but had never heard of an oil pulling mouth rinse before.

According to Dale Audrey, a long-time dental hygienist, Ayurvedic practitioners believe that oil pulling not only cleanses the mouth but also pulls toxins from the body.

The product is alcohol-free, gluten-free and vegan. Its ingredients include organic sesame oil, organic safflower oil, organic flavors, organic clove bud oil, tocopheryl acetate (Vitamin E), citric acid, organic pomegranate extract, organic olive oil, organic neem and organic myrrh.
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Top 5 Organic Products at the 2012 Natural Products Expo West Trade Show

Written by Max Goldberg on March 12, 2012. Follow Max on Twitter: @livingmaxwell.

I just returned from the the 2012 Natural Products Expo West trade show in Anaheim, California and saw some fantastic organic products.

These five, however, really captured my attention.

BIG TREE FARMS MORINGA POWDER

There is no other company that brings a greater number of healthy, sustainable, and innovative products to the market than Big Tree Farms.

Each year that I go to Expo West, I just shake my head in disbelief when company founders Ben Ripple and Frederick Schilling, two verifiable rock stars, show me their latest offerings. Not only do these guys set trends in the industry, but they are obsessive about employing manufacturing techniques that maximize nutrition levels.

While I could fill this entire post with Big Tree Farms products, the one that I left most excited about was their Tru Ra line of organic moringa, a green superfood that is almost beyond comparison – more Vitamin A than carrots, more calcium than milk, more iron than spinach, more Vitamin C than oranges, and more potassium than bananas. Read More »

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Harmless Harvest is the Hottest Brand in the Organic Food Industry

Written by Max Goldberg on March 11, 2012. Follow Max on Twitter: @livingmaxwell.

I see a lot of products in the organic food world but there is a buzz about Harmless Harvest and its coconut water that I have never seen before.

This tends to happen when you are in a super-hot category and you are the best tasting, healthiest product in that category.

Harmless Harvest’s raw organic coconut water is made by using a technology called high pressure pasteurization (HPP), which I named one of my top 5 organic food trends for 2012. Read More »

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Top 5 Organic Food Trends for 2012

Written by Max Goldberg on January 4, 2012. Follow Max on Twitter: @livingmaxwell.

I see these five products, issues and technologies making some real noise in the organic food industry this year.

AFRICAN SUPERFOODS

In the U.S., we are very familiar and comfortable with superfoods from Latin America, such as maca, chia seeds, and acai.

Yet, Africa has its own group of superfoods as well, and they are only going to grow in popularity.

These extremely nutritious, protein-rich and antioxidant-heavy foods, such as moringa (above) and baobab, will become much more ubiquitous and prominent in 2012.

I have read that moringa has 10x the Vitamin A of carrots, 17x the calcium of milk, 15x the potassium of bananas, 25x the iron of spinach, and 4x the chlorophyll of wheatgrass. Read More »

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