Temple Turmeric Founder Daniel Sullivan discusses the New Company Name, Healing Power of the Turmeric Plant

Written by Max Goldberg on April 16, 2015. Follow Max on Twitter: @livingmaxwell.

Recently, I caught up with my good friend Daniel Sullivan, the founder of newly re-branded Temple Turmeric, and we touched on a wide variety of subjects — why his company decided to change its name, what this new name signifies, the power of turmeric, and why his turmeric drink is the best one on the market. Read More »

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Best Trade Show Booth at Natural Products Expo West 2015 – Nature’s Path

Written by Max Goldberg on March 13, 2015. Follow Max on Twitter: @livingmaxwell.

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After Natural Products Expo West and Natural Products Expo East, I give my award for the best trade show booths.

Some companies put a tremendous amount of effort and resources into their booths, and I like to recognize the brands that go the extra mile in this area. To me, it speaks volumes about what kind of a company they are.

At Natural Products Expo West 2015, the clear cut winner was Nature’s Path. Not only was it the best one of the show, but it was one of the most compelling and thoughtful booths I’ve ever seen. Read More »

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Top 5 Organic Food Products from Natural Products Expo West 2015

Written by Max Goldberg on March 12, 2015. Follow Max on Twitter: @livingmaxwell.

As I do after each Natural Products Expo West and Natural Products Expo East trade show, I give out my awards for the best new organic products.

It wasn’t easy to compile this year’s list, but these five really made a big impression on me. Read More »

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Top 5 Organic Food Products from Natural Products Expo West 2014

Written by Max Goldberg on March 19, 2014. Follow Max on Twitter: @livingmaxwell.

Expo West 2014 was a particularly difficult show to choose only 5 products, and I easily could have selected 10 or so. The innovation at this year’s expo was fantastic, and it never ceases to amaze me what organic food companies will come up with next.

I have done something different with this year’s awards. Not only did I decide to do it in a video format, but I invited my friend Vani Hari of Food Babe to critique my selections. As you can tell from above, we had so much fun discussing these products, and we plan on repeating this at each subsequent trade show. Read More »

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Comeback Award from Natural Products Expo West 2014 – GoodOnYa

Written by Max Goldberg on March 17, 2014. Follow Max on Twitter: @livingmaxwell.

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At Natural Products Expo West 2010, I discovered a company called GoodOnYa and really flipped out over its energy bars.

Over time, however, the quality of the company’s products seemed to slip and I could not figure out why. When I caught up with GoodOnYa’s Founder/CEO Kris Fillat at this year’s show, she fully agreed with my assessment and said that for the last few years the company had suffered from some very serious issues with its co-packer (manufacturer).

Fortunately, all of these problems are in the past, and the company’s products are not only back to where they were but they are significantly better than they were four years ago. Read More »

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Best Packaging from Natural Products Expo West 2014 – TruVibe Organics

Written by Max Goldberg on March 16, 2014. Follow Max on Twitter: @livingmaxwell.

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If you’ve seen my favorite movie ever – What The Bleep Do We Know? – then you are no doubt familiar with the work of Dr. Masaru Emoto.

Dr. Emoto did studies that showed the crystal formations of water molecules actually change when positive messages are put on the outside of glasses of water. Hence, positive messages have a real impact, on both an emotional and physical level. Read More »

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Best Trade Show Booths from Natural Products Expo West 2014 – Suja, Bitsy’s Brainfood

Written by Max Goldberg on March 14, 2014. Follow Max on Twitter: @livingmaxwell.

Even though much of the talk at Natural Products Expo West usually centers around the new products being unveiled, I always like to recognize the companies that put extra effort into designing the most interesting and imaginative trade show booths.

To me, it speaks volumes about the companies who go the extra mile to create experiences that are both unique and memorable.

At Natural Products Expo West 2014, two booths really stood out and interestingly enough, it was the same people who took home the prize in 2013 as well.

SUJA

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At this time last year, Greg Fleishman was Chief Marketing Officer for Sambazon and the person responsible for creating that company’s award-winning tiki booth.

This year, Greg is Chief Marketing Officer at pressed organic juice powerhouse Suja, and he achieved a similar result. If you combine these two accolades with all of the impressive product launches that he has overseen, Greg Fleishman is cementing his reputation as one of the best marketing executives in the industry. Period.

Suja’s booth resonated with me for two main reasons. Read More »

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