Top 5 Non-Food Products of Natural Products Expo West 2013

Written by Max Goldberg on April 6, 2013. Follow Max on Twitter: @livingmaxwell.

Even though food is a huge component of Natural Products Expo West, it is not the only category that is exhibited there.

Supplements also have a very big presence, but what really fascinates me are a lot of the non-food items. So, what I like to do after each trade show is present to you some of the most memorable and compelling household items that I come across.

Here are my Top 5 Non-Food Products of Natural Products Expo West 2013.

CLEARLY FILTERED WATER PITCHER

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Filtered water is a very hot topic because the quality of our water supply is so abysmal and contains toxic chemicals such as fluoride, chlorine, and atrazine.

Many people ask me about Britta and while it is better than no filter at all, I don’t believe that it is ideal by any means.

At Expo West, I came across a company called Clearly Filtered, a competitor to Britta, yet its results seem to be superior. Read More »

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Best Trade Show Booths from Natural Products Expo West 2013 – Sambazon and Bitsy’s Brainfood

Written by Max Goldberg on March 28, 2013. Follow Max on Twitter: @livingmaxwell.

In what is now starting to become a tradition, I am giving awards to the best trade show booths at both Natural Product Expo West and Natural Products Expo West.

Some companies put a tremendous amount of effort into their booths, and I want to make sure that they get recognized for this.

At Expo West 2013, two booths in particular caught my attention.

SAMBAZON

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Many of the bigger organic food companies have completely lost their start-up edge and creativity when it comes to trade show booths.

Sambazon showed that it still has it. Read More »

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Most Innovative Award from Natural Products Expo West 2013 – Little Duck Organics

Written by Max Goldberg on March 24, 2013. Follow Max on Twitter: @livingmaxwell.

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The more I see of Brooklyn-based Little Duck Organics, the more impressed I become.

Everything that this company does – from its marketing, product development, and customer interaction – is truly stellar.

Little Duck Organics won the Best Trade Show Booth at Expo East 2012, and at Expo West 2013 I am giving them my Most Innovative Award. Read More »

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Showstopper Award from Natural Products Expo West 2013 – Holy Crap

Written by Max Goldberg on March 24, 2013. Follow Max on Twitter: @livingmaxwell.

holy-crap-cereal-best-name-organic-product

When I first saw Holy Crap at Natural Products Expo West 2013, my immediate thought was “It must be dog food.”

And to be honest, I was very turned off and stayed away.

Yet after passing by their booth several times, my curiosity got the best of me and I went to go see what Holy Crap was all about.

In fact, it wasn’t dog food but rather an organic superfood cereal made from chia seeds, hulled hemp hearts, buckwheat, cranberries, raisins, apple bits and cinnamon.

The story goes that an early fan of the cereal was so impressed that the words “Holy Crap” were the first ones to come out of his mouth. In a stroke of genius, founder Brian Mullin, quickly changed the name of the product to Holy Crap and sales increased 1000%. Read More »

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Top 5 Organic Food Products from Natural Products Expo West 2013

Written by Max Goldberg on March 16, 2013. Follow Max on Twitter: @livingmaxwell.

I recently got back from Natural Products Expo West 2013 and had an absolutely amazing time.

Even though Whole Foods’ announcement – that it would be labeling GMOs sold in its stores by 2018 – was the big news of the show, there were still plenty of great products that captured my attention.

Here are my Top 5 Organic Products from Expo West 2013.

RED LENTIL ROTINI BY TOLERANT FOODS

red-lentil-bean-organic-pasta-vegan Read More »

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