The Interesting Things That I Discovered at Green Festival NYC 2014

Written by Max Goldberg on May 3, 2014. Follow Max on Twitter: @livingmaxwell.


This past weekend I was at Green Festival NYC and had a fantastic time.

While these shows are not nearly as big as a Natural Products Expo West or Natural Products Expo East, they have definitely been gaining traction over the last few years.

More and more nationally-known organic brands are purchasing booths, and the overall number of booths is expanding as well.

What I particularly like about these shows is that they are geared toward the consumer and showcase a wide variety of eco-friendly products. Furthermore, they have fantastic seminars with some very interesting speakers. Read More »

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An Amazing Night with the Environmental Working Group at Suite ThreeOhSix in NYC

Written by Max Goldberg on March 25, 2014. Follow Max on Twitter: @livingmaxwell.


Last week in NYC, I went to a fantastic event hosted by the Environmental Working Group (EWG) and its Executive Director, Heather White.

Not only did we get a chance to meet Heather White in person, but we were updated on the many exciting things that EWG has in the works. Read More »

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NYC Fundraiser for GMO-Labeling Was an Amazing Night

Written by Max Goldberg on October 3, 2012. Follow Max on Twitter: @livingmaxwell.

On Monday night in New York City, we had our fundraiser for Proposition 37, California’s GMO-labeling initiative, and it was a phenomenal night.

Approximately 75 people packed GustOrganics and filled the room with THE BEST energy. Individuals came in from South Carolina, North Carolina, Michigan, Connecticut, New Jersey, and upstate New York. Why did they travel so far to attend this event?

Because they know how critical it is that GMO-labeling gets approved in California, and they wanted to show their support and be with other people who care so deeply about this issue. Read More »

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Join Me in NYC for a GMO-Labeling Fundraiser to Benefit Proposition 37

Written by Max Goldberg on September 19, 2012. Follow Max on Twitter: @livingmaxwell.

As many of us know already, citizens in California will be voting in November on whether genetically-modified food (GMOs) should be labeled or not – Proposition 37.

Even though this is a vote in California, the implications for the rest of the country are enormous.

If California passes mandatory GMO-labeling, it will encourage other states to do the same and consumers throughout the country will finally know what is in their food. Read More »

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Last Night’s Book Party in NYC for Meg Cadoux Hirshberg’s FOR BETTER OR FOR WORK

Written by Max Goldberg on April 13, 2012. Follow Max on Twitter: @livingmaxwell.

(With Gary and Meg Cadoux Hirshberg)

Last night, Inc. Magazine hosted a book party for Meg Cadoux Hirshberg’s For Better or For Work: A Survival Guide for Entrepreneurs and Their Families.

Meg Hirshberg, a fellow Brown University alum and columnist at Inc., is part of the founding family of Stonyfield, one of the iconic brands in the organic food world.

For Better or For Work gives readers an inside glimpse of the very early days at Stonyfield, the struggles that Meg and her husband Gary, Co-Founder and Chairman of Stonyfield, faced on both a professional and personal basis, and advice for entrepreneurs who work with their significant others.
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For the First Time Ever, Organic Food to be Served at the Super Bowl – How Great!!

Written by Max Goldberg on February 2, 2012. Follow Max on Twitter: @livingmaxwell.

A year and a half ago, I spoke with Gary Hirshberg about the Stonyfield Café at the U.S. Open tennis tournament and asked him if we would be seeing his organic restaurant at other sporting events, such as baseball or football.

Fast-forward 18 months later: Even though it isn’t the Stonyfield Café serving up the fare, organic food will be available for the first time ever at this year’s Super Bowl.

The introduction of organic food at the Super Bowl is the result of a partnership between HOMEGROWN Concessions, a food entity owned by Farm Aid, and Centerplate, the organization who is responsible for all of the concession stands at Lucas Oil Stadium, the venue hosting Sunday’s championship game in Indianapolis.

The food provided by HOMEGROWN Concessions is sustainably produced by local and/or organic family farmers who grow their food in an ecologically-friendly manner, such as grass-fed or without the use of GMOs. Additionally, HOMEGROWN Concessions showcases the farmer story and serves its food in compostable or recyclable packaging.

The organic offerings available to Super Bowl attendees will include: Read More »

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Dr. Joel Fuhrman Gives Lecture, Announces New Partnership with Whole Foods Wellness Clubs

Written by Max Goldberg on January 10, 2012. Follow Max on Twitter: @livingmaxwell.

Last night, I was at Whole Foods Tribeca in NYC where renowned nutritionist Joel Fuhrman, M.D., author of the bestselling Eat to Live and host of the PBS show 3 Steps to Incredible Health, gave a lecture and also announced a new partnership with the Whole Foods Wellness Clubs.

Here’s a synopsis on both.


As I wrote about recently, Whole Foods launched a pilot program of five Wellness Clubs around the country.

This new partnership with Dr. Joel Fuhrman means that one his associates, Adam Fiterstein, M.D., will be onsite at the Whole Foods Tribeca Wellness Club on Mondays to give private consultations to members and to host lectures for both members and non-members alike.

The consultations include: Read More »

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