Last Night’s Book Party in NYC for Meg Cadoux Hirshberg’s FOR BETTER OR FOR WORK

Written by Max Goldberg on April 13, 2012. Follow Max on Twitter: @livingmaxwell.

(With Gary and Meg Cadoux Hirshberg)

Last night, Inc. Magazine hosted a book party for Meg Cadoux Hirshberg’s For Better or For Work: A Survival Guide for Entrepreneurs and Their Families.

Meg Hirshberg, a fellow Brown University alum and columnist at Inc., is part of the founding family of Stonyfield, one of the iconic brands in the organic food world.

For Better or For Work gives readers an inside glimpse of the very early days at Stonyfield, the struggles that Meg and her husband Gary, Co-Founder and Chairman of Stonyfield, faced on both a professional and personal basis, and advice for entrepreneurs who work with their significant others.
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For the First Time Ever, Organic Food to be Served at the Super Bowl – How Great!!

Written by Max Goldberg on February 2, 2012. Follow Max on Twitter: @livingmaxwell.

A year and a half ago, I spoke with Gary Hirshberg about the Stonyfield Café at the U.S. Open tennis tournament and asked him if we would be seeing his organic restaurant at other sporting events, such as baseball or football.

Fast-forward 18 months later: Even though it isn’t the Stonyfield Café serving up the fare, organic food will be available for the first time ever at this year’s Super Bowl.

The introduction of organic food at the Super Bowl is the result of a partnership between HOMEGROWN Concessions, a food entity owned by Farm Aid, and Centerplate, the organization who is responsible for all of the concession stands at Lucas Oil Stadium, the venue hosting Sunday’s championship game in Indianapolis.

The food provided by HOMEGROWN Concessions is sustainably produced by local and/or organic family farmers who grow their food in an ecologically-friendly manner, such as grass-fed or without the use of GMOs. Additionally, HOMEGROWN Concessions showcases the farmer story and serves its food in compostable or recyclable packaging.

The organic offerings available to Super Bowl attendees will include: Read More »

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Dr. Joel Fuhrman Gives Lecture, Announces New Partnership with Whole Foods Wellness Clubs

Written by Max Goldberg on January 10, 2012. Follow Max on Twitter: @livingmaxwell.

Last night, I was at Whole Foods Tribeca in NYC where renowned nutritionist Joel Fuhrman, M.D., author of the bestselling Eat to Live and host of the PBS show 3 Steps to Incredible Health, gave a lecture and also announced a new partnership with the Whole Foods Wellness Clubs.

Here’s a synopsis on both.

PARTNERSHIP WITH WHOLE FOODS

As I wrote about recently, Whole Foods launched a pilot program of five Wellness Clubs around the country.

This new partnership with Dr. Joel Fuhrman means that one his associates, Adam Fiterstein, M.D., will be onsite at the Whole Foods Tribeca Wellness Club on Mondays to give private consultations to members and to host lectures for both members and non-members alike.

The consultations include: Read More »

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Register for Thursday’s FREE Webinar with Robyn O’Brien, Acclaimed Author and Food Safety Advocate

Written by Max Goldberg on November 15, 2011. Follow Max on Twitter: @livingmaxwell.

If you are a parent or someone who is very concerned about the food that you put into your body, this is a webinar that you absolutely don’t want to miss.

On Thursday at 2PM EST, I am hosting a FREE webinar with my friend Robyn O’Brien, one of the country’s leading food safety advocates and author of the acclaimed book THE UNHEALTHY TRUTH: ONE MOTHER’S SHOCKING INVESTIGATION INTO THE DANGERS OF AMERICA’S FOOD SUPPLY – AND WHAT EVERY FAMILY CAN DO TO PROTECT ITSELF.

If you haven’t read the book, absolutely do so. Why?

Because you will be absolutely shocked as to what is going on with our food supply and what our government is not doing to protect us. I was blown away by some of things that I learned in her book.

A former Wall Street research analyst, Robyn O’Brien says she was the most unlikely food crusader but when one of her children suffered a violent allergy attack, everything changed. Read More »

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Hurricane Irene Devastates Organic Farmers in the Northeast – How We Can Help and What it Means for Consumers

Written by Max Goldberg on September 2, 2011. Follow Max on Twitter: @livingmaxwell.

For some people, Hurricane Irene has come and gone and we are back to living our normal lives.

Yet, for many organic farmers in the Northeast, the storm has been devastating.

The organic farmers hardest hit have been in Eastern New York, Southern Vermont, Western Massachusetts, Western Connecticut and Northern New Jersey.

THE DAMAGE

Along with losing their electricity, many farmers have had their properties completely flooded, which is a disaster for two reasons.

One, they have lost everything that is in the ground now. Read More »

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