Eco-Friendly Fridays: Under the Canopy’s Marci Zaroff is Taking Organic into Wyndham Hotels and Bed Bath & Beyond

Written by Max Goldberg on April 17, 2015. Follow Max on Twitter: @livingmaxwell.

On the third Friday of every month, I have a column called Eco-Friendly Fridays. I started this column because I run across so many amazing organic, non-food items that I believe people ought to know about. While organic food is certainly a major component of living an organic lifestyle, it is not the only part.

When it comes to organic clothing, Marci Zaroff, the founder and president of Under the Canopy, is truly a pioneer. And I don’t say this lightly. Read More »

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TAKE ACTION: Organic Fish May Be Coming Soon and it is a Horrible Idea

Written by Max Goldberg on November 15, 2014. Follow Max on Twitter: @livingmaxwell.

Right now in the U.S., there is no such thing as USDA certified organic fish. Why?

Because organic standards for fish have never been passed.

That may soon change, however. The USDA is getting close to finalizing organic aquaculture production regulations, based upon recommendations from the National Organic Standards Board (NOSB).

And what is being proposed — including allowing ocean-based fish farms and the use of wild fish, meal or oil — is a horrible idea. Not only will these standards harm the ocean’s ecosystem, but they will impact the integrity of the organic seal.

In an excellent report called Like Water and Oil: Ocean-Based Fish Farming and Organic Don’t Mix, the Center for Food Safety (CFS) outlines the key reasons why the proposed regulations are flawed and why ocean-based farms are completely incompatible with organic standards. Read More »

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Another Reason to Eat Organic – It is Essential for Managing Climate Change

Written by Max Goldberg on March 1, 2014. Follow Max on Twitter: @livingmaxwell.

Ever since I started eating organic food in 2001, people have asked me – why do you eat organic?

The most common answer that I give is that I don’t want to consume toxic pesticides or GMOs. That seems to resonate with people and they can easily understand it.

Over the last few years, however, my answer has evolved.

Of course, I mention the pesticides, but I also talk about how the chemicals used in conventional agriculture ruin our water supply (94% of our water now contains Atrazine) and sicken farm workers (residents in the farming community of Central Valley, CA are forced to drink bottled water because the tap water has become so contaminated from pesticides). Read More »

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Genetically-Engineered Trees????? Yes, and Why Humanity Should be Petrified

Written by Max Goldberg on July 5, 2013. Follow Max on Twitter: @livingmaxwell.


The more time that you spend in the organic industry, the more you learn about what is truly going on and what you find is pretty scary.

While I try to remain as optimistic as possible, the reality is that the organic industry is under a constant existential threat from genetically-modified organisms (GMOs).

Even though organic food has never been more popular, nearly 80% of the food on supermarket shelves contains GMOs and organic farmland is shrinking, a very worrisome trend. While 64 nations around the world require GMOs to be labeled, the U.S. does not. Why?

Because the ag-biotech industry has “purchased” agricultural policy in our country, by spending $572 million on campaign contributions and lobbying from 1999-2010. Read More »

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The Dangers of Cleaning Products….Even the “Green” Ones

Written by Max Goldberg on August 15, 2012. Follow Max on Twitter: @livingmaxwell.

One of the reasons that many of us eat organic food is because we want to keep dangerous chemicals out of our bodies.

Yet even if we adhere to a 100% organic diet, we still need to pay very close attention to all of the personal care and household cleaning products that we use – from handsoaps, shampoos, floor cleaners, window sprays, air fresheners, dishwash soaps, etc.

The Environmental Working Group, one of my favorite non-profit groups, who also happens to put out The Dirty Dozen, just released a sneak preview of their Cleaners Hall of Shame – a list of the most hazardous cleaning products on the market.

Many products contain ingredients known to cause asthma or are contaminated with carcinogens. Read More »

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Another Reason to Eat Organic – Toxic Flame Retardants Found in Conventional Food

Written by Max Goldberg on June 5, 2012. Follow Max on Twitter: @livingmaxwell.

Healthy Eating

I almost fell over in my chair the other day when I read this one in the journal Environmental Health Perspectives.

In nearly half of the samples tested, researchers found traces of hexabromocyclododecane (HBCD) in peanut butter, cold cuts, turkey, beef, and other fatty foods.

So what is HBCD exactly?

It is a flame retardant commonly used in the foam insulation of building walls, upholstered furniture, automobile interior textiles, car cushions and electronic equipment.

How toxic is it and who is concerned about it? Read More »

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LABEL IT NOW e-Book: The Most Important $3 You Can Spend

Written by Max Goldberg on April 12, 2012. Follow Max on Twitter: @livingmaxwell.

If you’re a frequent reader of my blog, you know that aside from writing about organic products, restaurants, and trends, I dedicate a good amount of time to what is happening politically in regards to the organic industry.

The reason I do this is the because genetically-modified foods (GMOs) are an extremely serious threat to both the long-term viability of organic and the health of our fellow citizens.

Furthermore, it is a topic that does not receive accurate or adequate coverage in mainstream media.

The unfortunate reality is this.

A very high percentage of the U.S. population does not know what GMOs are and does not understand the very grave health risks that GMOs pose. Even worse, they don’t realize how our government is not protecting our health nor upholding our rights as American citizens.

For those of us who live in the U.S., we have a fundamental right to know if the food we are eating is genetically-modified or not. Read More »

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