Comeback Award from Natural Products Expo West 2014 – GoodOnYa

Written by Max Goldberg on March 17, 2014. Follow Max on Twitter: @livingmaxwell.


At Natural Products Expo West 2010, I discovered a company called GoodOnYa and really flipped out over its energy bars.

Over time, however, the quality of the company’s products seemed to slip and I could not figure out why. When I caught up with GoodOnYa’s Founder/CEO Kris Fillat at this year’s show, she fully agreed with my assessment and said that for the last few years the company had suffered from some very serious issues with its co-packer (manufacturer).

Fortunately, all of these problems are in the past, and the company’s products are not only back to where they were but they are significantly better than they were four years ago. Read More »

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Kur Delights, a Fantastic Organic Snack, Officially Launch in the U.S.

Written by Max Goldberg on May 28, 2012. Follow Max on Twitter: @livingmaxwell.

There were several highlights from last year’s 2011 Natural Products Expo East trade show in Baltimore.

One of them was staying at the amazing Inn at the Black Olive hotel, the most green hotel that I have ever visited.

Another was speaking on one of the panels at the show titled “Allergies, Additives and Special Diets” – the first trade show panel that I was asked to be on.

And another one was a memory I have of driving back home to New York City from Baltimore. I was absolutely famished and reached into my bag looking for a food sample that I had received at the show.

I pulled out a Kur Delight, ripped open the wrapper, and bit into it. To this day, I vividly remember saying to myself “Wow, this is amazing.” I could not believe it how great it tasted. Read More »

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Strategies for Eating Organic When Traveling, Some Personal Thoughts

Written by Max Goldberg on March 9, 2012. Follow Max on Twitter: @livingmaxwell.

I got an email the other day from a woman who will soon be traveling to Germany and she was quite concerned about not being able to eat organic while on the road.

Prior to my recent trip to Costa Rica, my friends were in shock that I would even consider going abroad because it would mean being away from my local organic markets. They had no idea how I would survive. They must have believed that I would melt.

Given these two occurrences, I wanted to share my strategies for traveling and give you my thoughts on how to deal with this issue.

First off, it is important to do as much research and planning in advance. Find out the following: Read More »

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Raw Revolution Cashew & Agave Nectar – Video Product Review

Written by Max Goldberg on August 20, 2010. Follow Max on Twitter: @livingmaxwell.

In this video product review, I highlight Raw Revolution – Cashew & Agave Nectar.

I’ve been eating Raw Revolution bars for a few years and continue to do so. They are simply one of the best bars on the market.

There are several reasons why I keep buying them.

- The taste and quality of Raw Revolution bars are excellent. You can tell that they are made with excellent ingredients.

- Raw Revolution bars are very filling. I always feel satiated after eating one, and it can definitely hold me over until the next meal.

- Lastly, Raw Revolution bars are raw. This means no ingredient was heated above 118 degrees – vitamins, minerals and nutrients remain intact.

If you’re looking for a great tasting and filling bar, try Raw Revolution Cashew & Agave Nectar. It is one of my favorites and can be purchased HERE.

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The Best of 2010 Natural Products Expo West

Written by Max Goldberg on March 22, 2010. Follow Max on Twitter: @livingmaxwell.

Last week, I spent several days in Anaheim, California attending the 2010 Natural Products Expo West.  It is the premier show for organic food companies and needless to say, I had a fantastic time.

Not only did I get to see tons of new products and discover brands that I had never heard of, but I was able to meet the people behind all of these companies.

Ever since livingmaxwell launched, the one piece of feedback that I constantly hear is that consumers like to look in the eyes of the people who are making their food.

They want to shake their hands, engage in conversation and develop a degree of confidence that the food they are eating is truly organic.

I’m no different.

I, too, like to meet the people who make the food that I am eating.  I want to know if they are as passionate about and committed to organic as I am.  At Expo West, I was fortunate to have had the opportunity to do this.

There were dozens of products that really impressed me, and many of them I will be showcasing on livingmaxwell in the months to come.

However, these six stood out from the rest. Read More »

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